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Encode (semiotics)
Encoding, in semiotics, is the process of creating a message for transmission by an addresser to an addressee. The complementary processinterpreting a message received from an addresser{{spaced ndashis called decoding. Discussion The process of message exchanges, or semiosis, is a key characteristic of human life depending on rule-governed and learned codes that, for the most part, unconsciously guide the communication of meaning between individuals. These interpretive frameworks or linking grids were termed "myths" by Roland Barthes (1915–1980) and pervade all aspects of culture from personal conversation to the mass media's output (for code exchange through the mass media, see Americanism). Early theorists like Saussure (1857–1913) proposed the theory that when the addresser wishes to transmit a message to an addressee, the intended meaning must be converted into content so that it can be delivered. Roman Jakobson (1896–1982) offered a structuralist theory t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Semiotics
Semiotics (also called semiotic studies) is the systematic study of sign processes ( semiosis) and meaning making. Semiosis is any activity, conduct, or process that involves signs, where a sign is defined as anything that communicates something, usually called a meaning, to the sign's interpreter. The meaning can be intentional such as a word uttered with a specific meaning, or unintentional, such as a symptom being a sign of a particular medical condition. Signs can also communicate feelings (which are usually not considered meanings) and may communicate internally (through thought itself) or through any of the senses: visual, auditory, tactile, olfactory, or gustatory (taste). Contemporary semiotics is a branch of science that studies meaning-making and various types of knowledge. The semiotic tradition explores the study of signs and symbols as a significant part of communications. Unlike linguistics, semiotics also studies non-linguistic sign systems. Semiotics includes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Metonymy
Metonymy () is a figure of speech in which a concept is referred to by the name of something closely associated with that thing or concept. Etymology The words ''metonymy'' and ''metonym'' come from grc, μετωνυμία, 'a change of name', from , 'after, post, beyond' and , , a suffix that names figures of speech, from , or , 'name'. Background Metonymy and related figures of speech are common in everyday speech and writing. Synecdoche and metalepsis are considered specific types of metonymy. Polysemy, the capacity for a word or phrase to have multiple meanings, sometimes results from relations of metonymy. Both metonymy and metaphor involve the substitution of one term for another. In metaphor, this substitution is based on some specific analogy between two things, whereas in metonymy the substitution is based on some understood association or contiguity. American literary theorist Kenneth Burke considers metonymy as one of four "master tropes": metaphor, meto ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trope (linguistics)
A literary trope is the use of figurative language, via word, phrase or an image, for artistic effect such as using a figure of speech. Keith and Lundburg describe a trope as, "a substitution of a word or phrase by a less literal word or phrase." The word ''trope'' has also come to be used for describing commonly recurring or overused literary and rhetorical devices, motifs or clichés in creative works. Literary tropes span almost every category of writing, such as poetry, film, plays, and video games. Origins The term ''trope'' derives from the Greek (''tropos''), "turn, direction, way", derived from the verb τρέπειν (''trepein''), "to turn, to direct, to alter, to change". Tropes and their classification were an important field in classical rhetoric. The study of tropes has been taken up again in modern criticism, especially in deconstruction. Tropological criticism (not to be confused with tropological reading, a type of biblical exegesis) is the historical study of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rhetoric
Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Occam's Razor
Occam's razor, Ockham's razor, or Ocham's razor ( la, novacula Occami), also known as the principle of parsimony or the law of parsimony ( la, lex parsimoniae), is the problem-solving principle that "entities should not be multiplied beyond necessity". It is generally understood in the sense that with competing theories or explanations, the simpler one, for example a model with fewer parameters, is to be preferred. The idea is frequently attributed to English Franciscan friar William of Ockham (), a scholastic philosopher and theologian, although he never used these exact words. This philosophical razor advocates that when presented with competing hypotheses about the same prediction, one should select the solution with the fewest assumptions, and that this is not meant to be a way of choosing between hypotheses that make different predictions. Similarly, in science, Occam's razor is used as an abductive heuristic in the development of theoretical models rather than as a rigoro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Max Wertheimer
Max Wertheimer (April 15, 1880 – October 12, 1943) was an Austro-Hungarian psychologist who was one of the three founders of Gestalt psychology, along with Kurt Koffka and Wolfgang Köhler. He is known for his book, ''Productive Thinking'', and for conceiving the phi phenomenon as part of his work in Gestalt psychology. Wertheimer became interested in psychology and studied under Carl Stumpf at the University of Berlin.Hothersall, D. (2003) Wertheimer then went on to obtain his PhD in 1904 under Oswald Külpe, at the University of Würzburg and then began his intellectual career teaching at the Institute for Social Research at Frankfurt University. For a short time, he left Frankfurt to work at the Berlin Psychological Institute, but returned in 1929 as a full professor. Wertheimer eventually joined the faculty of The New School in New York, a position he held until his death. Early life Max Wertheimer was born on April 15, 1880, in Prague, then part of the Bohemian Austria-H ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gestalt Psychology
Gestalt-psychology, gestaltism, or configurationism is a school of psychology that emerged in the early twentieth century in Austria and Germany as a theory of perception that was a rejection of basic principles of Wilhelm Wundt's and Edward Titchener's elementalist and structuralist psychology.Mather, George (2006) Foundations of Perception, Psychology Pressch.1 p.32 As used in Gestalt psychology, the German word ''Gestalt'' ( , ; meaning "form") is interpreted as "pattern" or "configuration". Gestalt psychologists emphasize that organisms perceive entire patterns or configurations, not merely individual components. The view is sometimes summarized using the adage, "the whole is more than the sum of its parts." Gestalt psychology was founded on works by Max Wertheimer, Wolfgang Köhler, and Kurt Koffka. Origin and history Max Wertheimer (1880–1943), Kurt Koffka (1886–1941), and Wolfgang Köhler (1887-1967) founded Gestalt psychology in the early 20th century. The d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience
An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art. Some events invite overt audience participation and others allow only modest clapping and criticism and reception. Media audience studies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. The biggest art form is the mass media. Films, video games, radio shows, software (and hardware), and other formats are affected by the audience and its reviews and recommendations. In the age of easy internet participation and citizen journalism, professional creators share space, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Salience (semiotics)
Salience is the state or condition of being prominent. The Oxford English Dictionary defines salience as "most noticeable or important." The concept is discussed in communication, semiotics, linguistics, sociology, psychology, and political science. It has been studied with respect to interpersonal communication, persuasion, politics, and its influence on mass media. Semiotics In semiotics (the study of signs or symbolism), ''salience'' refers to the relative importance or prominence of a part of a sign. The salience of a particular sign when considered in the context of others helps an individual to quickly rank large amounts of information by importance and thus give attention to that which is the most important. This process keeps an individual from being overwhelmed with information overload. Discussion Meaning can be described as the "system of mental representations of an object or phenomenon, its properties and associations with other objects and/or phenomena. In the co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Value (Semiotics)
{{No footnotes, date=October 2021 In semiotics, the value of a sign depends on its position and relations in the system of signification and upon the particular codes being used. Saussure's value Value is the sign as it is determined by the other signs in a semiotic system. For linguist Ferdinand de Saussure, for example, the content of a sign in linguistics is ultimately determined and delimited not by its internal content, but by what surrounds it: the synonyms ''redouter'' ("to dread"), ''craindre'' ("to fear"), and ''avoir peur'' ("to be afraid") have their particular values because they exist in opposition to one another. If two of the terms disappeared, then the remaining sign would take on their roles, become vaguer, less articulate, and lose its "extra something" because it would have nothing to distinguish itself from. For de Saussure, this suggests that thought is a chaotic nebula until linguistic structure dissects it and holds its divisions in equilibriums. This is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Semantic
Semantics (from grc, σημαντικός ''sēmantikós'', "significant") is the study of reference, meaning, or truth. The term can be used to refer to subfields of several distinct disciplines, including philosophy, linguistics and computer science. History In English, the study of meaning in language has been known by many names that involve the Ancient Greek word (''sema'', "sign, mark, token"). In 1690, a Greek rendering of the term ''semiotics'', the interpretation of signs and symbols, finds an early allusion in John Locke's '' An Essay Concerning Human Understanding'': The third Branch may be called [''simeiotikí'', "semiotics"], or the Doctrine of Signs, the most usual whereof being words, it is aptly enough termed also , Logick. In 1831, the term is suggested for the third branch of division of knowledge akin to Locke; the "signs of our knowledge". In 1857, the term ''semasiology'' (borrowed from German ''Semasiologie'') is attested in Josiah W. Gibbs' ' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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