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Experiential Commerce
Experiential retail or experiential commerce is a type of retail marketing whereby customers coming into a physical retail space are offered experiences beyond the traditional ones (such as in a clothing store: browsing merchandise, advice from live human salespeople, dressing rooms and cashiers). Amenities provided may include art (often interactive art), live music, virtual reality, cafés and lounges, and large video display walls. Theory As of 2019, the target market for experiential commerce is chiefly Millennials, who are (supposedly, according to "studies") as a group overall less materialistic than previous generations and prone to spend relatively more of their disposable income on services - for example wellness and gyms. This supposed spending pattern is disputed by the Federal Reserve. Even where there is a product consumed, such as at Starbucks and its competitors, customers are paying more "because of the experience", not (only) because it might be a better product tha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Millennials
Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with the generation typically being defined as people born from 1981 to 1996. Most millennials are the children of baby boomers and older Generation X; millennials are often the parents of Generation Alpha. Across the globe, young people have postponed marriage. Millennials were born at a time of declining fertility rates around the world, and are having fewer children than their predecessors. Those in developing nations will continue to constitute the bulk of global population growth. In the developed world, young people of the 2010s were less inclined to have sexual intercourse compared to their predecessors when they were at the same age. In the West, they are less likely to be religious than their predecessors, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Selfie Museum
A "selfie museum" or "Instagram museum" is a type of art gallery or installation designed to provide a setting for visitors to pose in photographs to be posted on social media sites such as Instagram. Typical features of exhibits in a selfie museum include colorful backdrops, oversize props, and optical illusions such as anamorphosis. 29Rooms, a three-day immersive art installation created by Refinery29 in 2015 in New York City, has been cited as the first example of this type of facility. The Museum of Ice Cream, opened in 2016, is also credited as a major catalyst of selfie museums. By 2019, there were reportedly dozens of selfie museums across the United States. They faced challenges in 2020 when most were forced to close temporarily due to the COVID-19 pandemic. Some predecessors to this trend from the contemporary art world have been identified, such as ''Rain Room'', '' Urban Light'', and the mirrored rooms of Yayoi Kusama. The large-scale experimental artworks exhibited at ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Felix Baumgartner
Felix Baumgartner (; born 20 April 1969) is an Austrian skydiver, daredevil and BASE jumper. He is widely known for jumping to Earth from a helium balloon from the stratosphere on 14 October 2012 and landing in New Mexico, United States, as part of the Red Bull Stratos project. Doing so, he set world records for skydiving an estimated , reaching an estimated top speed of , or Mach 1.25. He became the first person to break the sound barrier relative to the surface without vehicular power on his descent. He broke skydiving records for exit altitude, vertical freefall distance without a drogue parachute, and vertical speed without a drogue. Though he still holds the two latter records, the first was broken two years later, when on 24 October 2014, Alan Eustace jumped from 135,890 feet—or, with a drogue. Baumgartner is also renowned for the particularly dangerous nature of the stunts he has performed during his career. He spent time in the Austrian military where he practiced ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MediaMonks
Media.Monks is a digital-first marketing and advertising services company that connects content, data and digital media and technology services and produces websites, games, films, social media content, digital advertising campaigns, data and measurement solutions, and more. The company's head office is based in Hilversum, the Netherlands. MediaMonks, without the period, was founded in 2001 by Wesley ter Haar, Gin Roberscheuten and Terrence Koeman and is managed by Victor Knaap, who joined the company in 2003. Media.Monks joined the Society of Digital Agencies (SoDA) in 2012, with Ter Haar serving as chairman of that collective today. MediaMonks won 23 Lions at Cannes, including one for the Universal Typeface Experiment, in 2014. In July 2018, S4 Capital S4, S 4, Š-4, S.4 or S-4 may refer to: People * S4 (Dota player), Gustav Magnusson, Swedish ''Dota 2'' player * S4 (military), a logistics officer within military units Places * County Route S4 (California), a road in San D ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Bull
Red Bull is a brand of energy drinks of Austria, Austrian company Red Bull GmbH. With 38% market share, it is the most popular energy drink brand as of 2019. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including 9.8 billion in 2021. Originally available only in a single nondescript flavor sold in a tall and slim silver-blue can, called Red Bull Energy Drink, numerous Red Bull#Variants, variants of the drink were added over the course of time. Its slogan, "Red Bull Gives You Wings", is one of the most popular and memorable Advertising slogan, advertising slogans in the United States. Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Crashed Ice, Red Bull Crashed Ice and standout stunts such as the Red Bull Stratos, Stratos space diving project. In addition to spo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Airbnb
Airbnb, Inc. ( ), based in San Francisco, California, operates an online marketplace focused on short-term homestays and experiences. The company acts as a broker and charges a commission from each booking. The company was founded in 2008 by Brian Chesky, Nathan Blecharczyk, and Joe Gebbia. Airbnb is a shortened version of its original name, AirBedandBreakfast.com. The company has been the subject of criticism for lack of regulations and enabling increases in home rents. History After moving to San Francisco in October 2007, roommates and former schoolmates Brian Chesky and Joe Gebbia came up with the idea of putting an air mattress in their living room and turning it into a bed and breakfast. In February 2008, Nathan Blecharczyk, Chesky's former roommate, joined as the Chief Technology Officer and the third co-founder of the new venture, which they named AirBed & Breakfast. They put together a website that offered short-term living quarters and breakfast for those who ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toms Shoes
Toms (stylized as TOMS) is a for-profit companybusinessoffashion.coBlake Mycoskie on 10 Years of TomsMAY 6, 2016 based in Los Angeles, California. Founded in 2006 by Blake Mycoskie, an entrepreneur from Arlington, Texas, the company designs and markets shoes as well as eyewear, coffee, apparel and handbags. The company was taken over by its creditors: Jefferies Financial Group Inc, Nexus Capital Management LP, and Brookfield Asset Management Inc in December 2019, and founder Mycoskie ceased to be an owner. Company history Blake Mycoskie visited Argentina in 2002 while competing in the second season of ''The Amazing Race'' with his sister. He returned on vacation in January 2006, and met a woman who was volunteering to deliver shoes to children. Mycoskie offered to help and has cited the shoe distribution experience, and the many shoeless children he encountered, as the birth of his idea for his eventual company. He decided to develop a type of alpargata (a simple canvas slip- ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Urban Outfitters
Urban Outfitters, Inc. (URBN) is a multinational lifestyle retail corporation headquartered in Philadelphia, Pennsylvania. Operating in the U.S., the United Kingdom, Canada, select Western European countries, Poland the United Arab Emirates, Kuwait, and Qatar, the Urban Outfitters brand targets young adults with a merchandise mix of women's and men's fashion apparel, footwear, beauty and wellness products, accessories, activewear and gear, and housewares, as well as music, primarily vinyl records and cassettes. The company was founded as the retail store Free People by Richard Hayne, Judy Wicks and Scott Belair in 1970 as a project for an entrepreneurship class at University of Pennsylvania. It was renamed to Urban Outfitters and incorporated in 1976. Urban Outfitters, Inc. (URBN) carries multiple stores within the URBN portfolio of brands, which also includes Anthropologie, Free People, Terrain, BHLDN and the Vetri Family restaurant group. Much of the merchandise is designed a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Space Ninety 8
Space is the boundless three-dimensional extent in which objects and events have relative position and direction. In classical physics, physical space is often conceived in three linear dimensions, although modern physicists usually consider it, with time, to be part of a boundless four-dimensional continuum known as spacetime. The concept of space is considered to be of fundamental importance to an understanding of the physical universe. However, disagreement continues between philosophers over whether it is itself an entity, a relationship between entities, or part of a conceptual framework. Debates concerning the nature, essence and the mode of existence of space date back to antiquity; namely, to treatises like the ''Timaeus'' of Plato, or Socrates in his reflections on what the Greeks called ''khôra'' (i.e. "space"), or in the ''Physics'' of Aristotle (Book IV, Delta) in the definition of ''topos'' (i.e. place), or in the later "geometrical conception of place" as "space ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Essex, England
Essex () is a Ceremonial counties of England, county in the East of England. One of the home counties, it borders Suffolk and Cambridgeshire to the north, the North Sea to the east, Hertfordshire to the west, Kent across the estuary of the River Thames to the south, and Greater London to the south and south-west. There are three cities in Essex: Southend, Colchester and Chelmsford, in order of population. For the purposes of government statistics, Essex is placed in the East of England Regions of England, region. There are four definitions of the extent of Essex, the widest being the Historic counties of England, ancient county. Next, the largest is the former postal county, followed by the ceremonial counties of England, ceremonial county, with the smallest being the administrative county—the area administered by the Essex County Council, County Council, which excludes the two unitary unitary authority, authorities of Thurrock and Southend-on-Sea. The ceremonial county occupi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Starbucks
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 countries, 15,444 of which were located in the United States. Out of Starbucks' U.S.-based stores, over 8,900 are company-operated, while the remainder are licensed. The rise of the second wave of coffee culture is generally attributed to Starbucks, which introduced a wider variety of coffee experiences. Starbucks serves hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks. Some offerings are seasonal, or specific to the locality of the store. Depending on the country, most locations provide free Wi-Fi internet access. Company overview Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at Seattle's ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
IKEA
IKEA (; ) is a Dutch multinational conglomerate based in the Netherlands that designs and sells , kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad, IKEA has been the world's largest furniture retailer since 2008. The brand used by the group is derived from an acronym that consists of the founder's initials, and those of Elmtaryd, the family farm where he was born, and the nearby village Agunnaryd (his hometown in Småland, southern Sweden). The group is primarily known for its modernist designs for various types of appliances and furniture, and its interior design work is often associated with simplicity. In addition, the firm is known for its attention to cost control, operational details, and continuous product development that has allowed IKEA to lower its prices by an average of two to three percent. , there are 422 IKEA stores operating in 50 countries and in fiscal year 2018, €38.8 billion ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
