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Ethos
Ethos ( or ) is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution, and passion. The Greeks also used this word to refer to the power of music to influence emotions, behaviors, and even morals. Early Greek stories of Orpheus exhibit this idea in a compelling way. The word's use in rhetoric is closely based on the Greek terminology used by Aristotle in his concept of the three artistic proofs or modes of persuasion. It gives credit to the speaker, or the speaker is taking credit. Etymology and origin ''Ethos'' (, ; ''plurals:'' ''ethe'', ; ''ethea'', ) is a Greek word originally meaning "accustomed place" (as in "the habitats of horses/", '' Iliad'' 6.511, 15.268), "custom, habit", equivalent to Latin '' mores''. ''Ethos'' forms the root of ''ethikos'' (), meaning "morality, showing moral character". As an adjective in the neuter plural form ''ta ethika. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rhetoric (Aristotle)
Aristotle's ''Rhetoric'' ( grc, Ῥητορική, Rhētorikḗ; la, Ars Rhetorica) is an ancient Greek treatise on the art of persuasion, dating from the 4th century BCE. The English title varies: typically it is titled ''Rhetoric'', the ''Art of Rhetoric'', ''On Rhetoric'', or a ''Treatise on Rhetoric''. Background Aristotle is generally credited with developing the basics of the system of rhetoric that "thereafter served as its touchstone", influencing the development of rhetorical theory from ancient through modern times. The ''Rhetoric'' is regarded by most rhetoricians as "the most important single work on persuasion ever written." Gross and Walzer concur, indicating that, just as Alfred North Whitehead considered all Western philosophy a footnote to Plato, "all subsequent rhetorical theory is but a series of responses to issues raised" by Aristotle's ''Rhetoric''. This is largely a reflection of disciplinary divisions, dating back to Peter Ramus' attacks on Aristotelia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rhetoric
Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Logos
''Logos'' (, ; grc, λόγος, lógos, lit=word, discourse, or reason) is a term used in Western philosophy, psychology and rhetoric and refers to the appeal to reason that relies on logic or reason, inductive and deductive reasoning. Aristotle first systemised the usage of the word, making it one of the three principles of rhetoric. This specific use identifies the word closely to the structure and content of text itself. This specific usage has then been developed through the history of western philosophy and rhetoric. The word has also been used in different senses along with ''rhema''. Both Plato and Aristotle used the term ''logos'' along with ''rhema'' to refer to sentences and propositions. It is primarily in this sense the term is also found in religion. Background grc, λόγος, lógos, lit=word, discourse, or reason is related to grc, λέγω, légō, lit=I say, label=Ancient Greek which is cognate with la, Legus, lit=law. The word derives from a Proto-In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Modes Of Persuasion
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: ''pisteis'') are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos, pathos, and logos, all three of which appear in Aristotle's ''Rhetoric''. Ethos ''Ethos'' (plural: ''ethea'') is an appeal to the authority or credibility of the presenter. It is how well the presenter convinces the audience that the presenter is qualified to speak on the subject. This can be done by: *Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic *Demonstrating mastery of the terminology of the field ( cant) *Being introduced by or producing bona fides from other established authorities Pathos ''Pathos'' (plural: ''pathea'') is an appeal to the audience's emotions. The terms ''sympathy'', ''pathetic'', and ''empathy'' are derived from it. It can be in the form of metaphor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pathos
Pathos (, ; plural: ''pathea'' or ''pathê''; , for " suffering" or "experience") appeals to the emotions and ideals of the audience and elicits feelings that already reside in them. Pathos is a term used most often in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and logos), as well as in literature, film and other narrative art. Methods Emotional appeal can be accomplished in many ways, such as the following: * by a metaphor or storytelling, commonly known as a hook; * by passion in the delivery of the speech or writing, as determined by the audience; * by personal anecdote. appealing to an ideal can also be handled in various ways, such as the following: * by understanding the reason for their position * avoiding attacks against a person or audience's personally * use the attributes of the ideal to reinforce the message Pathos tends to use "loaded" words that will get some sort of reaction. Examples could include "victim," ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aristotle
Aristotle (; grc-gre, Ἀριστοτέλης ''Aristotélēs'', ; 384–322 BC) was a Greek philosopher and polymath during the Classical Greece, Classical period in Ancient Greece. Taught by Plato, he was the founder of the Peripatetic school of philosophy within the Lyceum (classical), Lyceum and the wider Aristotelianism, Aristotelian tradition. His writings cover many subjects including Physics (Aristotle), physics, biology, zoology, metaphysics, logic, ethics, aesthetics, Poetics (Aristotle), poetry, theatre, music, rhetoric, psychology, linguistics, economics, politics, meteorology, History of geology, geology, and government. Aristotle provided a complex synthesis of the various philosophies existing prior to him. It was above all from his teachings that Western culture, the West inherited its intellectual lexicon, as well as problems and methods of inquiry. As a result, his philosophy has exerted a unique influence on almost every form of knowledge in the West a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nicomachean Ethics
The ''Nicomachean Ethics'' (; ; grc, Ἠθικὰ Νικομάχεια, ) is Aristotle's best-known work on ethics, the science of the good for human life, which is Teleology, the goal or end at which all our actions aim. (I§2) The aim of the inquiry is Politics (Aristotle), political science and the master art of politics. (I§1) It consists of ten books or scrolls, understood to be based on notes from his lectures at the Lyceum (classical), Lyceum. The title is often assumed to refer to his son Nicomachus (son of Aristotle), Nicomachus, to whom the work was dedicated or who may have edited it (although his young age makes this less likely). Alternatively, the work may have been dedicated to his father, who was also called Nicomachus. The work plays a pre-eminent role in explaining Aristotelian ethics. The theme of the work is a Socratic question previously explored in the works of Plato, Aristotle's friend and teacher, about how men should best live. In his ''Metaphysics (Aris ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mores
Mores (, sometimes ; , plural form of singular , meaning "manner, custom, usage, or habit") are social norms that are widely observed within a particular society or culture. Mores determine what is considered morally acceptable or unacceptable within any given culture. A folkway is what is created through interaction and that process is what organizes interactions through routine, repetition, habit and consistency. William Graham Sumner (1840–1910), an early U.S. sociologist, introduced both the terms "mores" (1898) and "folkways" (1906) into modern sociology. Mores are strict in the sense that they determine the difference between right and wrong in a given society, people may be punished for their immorality which is common place in many societies in the world, at times with disapproval or ostracizing. The main examples of traditional customs and conventions that are mores may include; lying, cheating, causing harm, alcohol use, drug use, marriage beliefs, gossip, sla ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Poetics (Aristotle)
Aristotle's ''Poetics'' ( grc-gre, Περὶ ποιητικῆς ''Peri poietikês''; la, De Poetica; c. 335 BCDukore (1974, 31).) is the earliest surviving work of Greek dramatic theory and first extant philosophical treatise to focus on literary theory. In this text Aristotle offers an account of ποιητική, which refers to poetry and more literally "the poetic art," deriving from the term for "poet; author; maker," ποιητής. Aristotle divides the art of poetry into verse drama (to include comedy, tragedy, and the satyr play), lyric poetry, and epic. The genres all share the function of mimesis, or imitation of life, but differ in three ways that Aristotle describes: # Differences in music rhythm, harmony, meter and melody. # Difference of goodness in the characters. # Difference in how the narrative is presented: telling a story or acting it out. The surviving book of ''Poetics'' is primarily concerned with drama, and the analysis of tragedy constitutes th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Phronesis
''Phronesis'' ( grc, φρόνησῐς, phrónēsis), translated into English by terms such as prudence, practical virtue and practical wisdom, or, colloquially, sense (as in "good sense", "horse sense") is an ancient Greek word for a type of wisdom or intelligence relevant to practical action. It implies both good judgment and excellence of character and habits, and was a common topic of discussion in ancient Greek philosophy, in ways that are still influential today. In Aristotelian ethics, for example in the '' Nicomachean Ethics'', the concept is distinguished from other words for wisdom and intellectual virtues – such as ''episteme'' and '' techne'' – because of its practical character. The traditional Latin translation was , the source of the English word "prudence". Among other proposals, Thomas McEvilley has proposed that the best translation is "mindfulness". Ancient Greek philosophy Plato In some of Plato's dialogues, Socrates proposes that ''phronēsis'' i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Theatre
Theatre or theater is a collaborative form of performing art that uses live performers, usually actors or actresses, to present the experience of a real or imagined event before a live audience in a specific place, often a stage. The performers may communicate this experience to the audience through combinations of gesture, speech, song, music, and dance. Elements of art, such as painted scenery and stagecraft such as lighting are used to enhance the physicality, presence and immediacy of the experience. The specific place of the performance is also named by the word "theatre" as derived from the Ancient Greek θέατρον (théatron, "a place for viewing"), itself from θεάομαι (theáomai, "to see", "to watch", "to observe"). Modern Western theatre comes, in large measure, from the theatre of ancient Greece, from which it borrows technical terminology, classification into genres, and many of its theme (arts), themes, stock characters, and plot elements. Theatre art ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Expertise
An expert is somebody who has a broad and deep understanding and competence in terms of knowledge, skill and experience through practice and education in a particular field. Informally, an expert is someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by peers or the public in a specific well-distinguished domain. An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study. Experts are called in for advice on their respective subject, but they do not always agree on the particulars of a field of study. An expert can be believed, by virtue of credentials, training, education, profession, publication or experience, to have special knowledge of a subject beyond that of the average person, sufficient that others may officially (and legally) rely upon the individual's opini ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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