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Drip Marketing
Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Drip marketing is distinct from other database marketing in two ways: (1) the timing of the messages follow a pre-determined course; (2) the messages are dripped in a series applicable to a specific behavior or status of the recipient. It is also typically automated.Drip Marketing: Slow and Steady Wins the Customer Media Email. The most commonly used form of drip marketing is , due to the low co ...[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads. History Email marketing has evolved rapidly alongside the technological growth of the 21st century. Before this growth, when emails were novelties to most customers, email marketing was not as effective. In 1978, Gary Thuerk of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Database Marketing
Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing. The distinction between direct and database marketing stems primarily from the attention paid to the analysis of data. Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications. As a consequence, database marketers also tend to be heavy users of data warehouses, because having a greater amount of data about customers increases the likelihood that a more accurate model can be built. There are two main types of marketing databases, 1) Consumer databases, and 2) business databases. Consumer databases are primarily geared towards companies that sell to consumers, often abbreviated as usiness-to-con ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Form (web)
A webform, web form or HTML form on a web page allows a user to enter data that is sent to a server for processing. Forms can resemble paper or database forms because web users fill out the forms using checkboxes, radio buttons, or text fields. For example, forms can be used to enter shipping or credit card data to order a product, or can be used to retrieve search results from a search engine. Description Forms are enclosed in the HTML <form> element. This element specifies the communication endpoint the data entered into the form should be submitted to, and the method of submitting the data, GET or POST. Elements Forms can be made up of standard graphical user interface elements: * <text> — a simple text box that allows input of a single line of text. * <email> - a type of <text> that requires a partially validated email address * <number> - a type of <text> that requires a number * <password> — similar to <text>, i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Autoresponder
An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex. The first autoresponders were created within mail transfer agents that found they could not deliver an e-mail to a given address. These create bounce messages such as "your e-mail could not be delivered because..." type responses. Today's autoresponders need to be careful to not generate e-mail backscatter, which can result in the autoresponses being considered E-mail spam. An autoresponder allows you to send email messages automatically to people who have elected to receive them (your subscribers). For example, if you’ve created a free report, a template, a guide or other helpful piece of content, you can let your website visitors access it in exchange for their email address. Such ''follow-up autoresponders'' can be divided into two categories: * Outsourced ASP model – these autoresponders operate on the provider's infrastructure and are usually con ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Mail
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, " pre-approved" credit card applications, and other commercial merchandising materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis. Postal services Postal systems offer lower ra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lead Generation
In marketing, lead generation () is the initiation of consumer interest or enquiry into products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service. Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. * In 2014, a study found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads. * In 2018, Chief Marketer found that B2B marketers favored email, live events, and content marketing as their top three. * After the COVID-19 pandemic in 2020, Gartner identified increases in social and search engine optimization for B2B marketers, while B2C marketers favored digital advertising. Lead generation is often pair ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Autoresponder
An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex. The first autoresponders were created within mail transfer agents that found they could not deliver an e-mail to a given address. These create bounce messages such as "your e-mail could not be delivered because..." type responses. Today's autoresponders need to be careful to not generate e-mail backscatter, which can result in the autoresponses being considered E-mail spam. An autoresponder allows you to send email messages automatically to people who have elected to receive them (your subscribers). For example, if you’ve created a free report, a template, a guide or other helpful piece of content, you can let your website visitors access it in exchange for their email address. Such ''follow-up autoresponders'' can be divided into two categories: * Outsourced ASP model – these autoresponders operate on the provider's infrastructure and are usually con ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Drip Irrigation
Drip irrigation or trickle irrigation is a type of micro-irrigation system that has the potential to save water and nutrients by allowing water to drip slowly to the roots of plants, either from above the soil surface or buried below the surface. The goal is to place water directly into the rhizosphere, root zone and minimize evaporation. Drip irrigation systems distribute water through a network of valves, pipes, tubing, and emitters. Depending on how well designed, installed, maintained, and operated it is, a drip irrigation system can be more efficient than other types of irrigation systems, such as surface irrigation or sprinkler irrigation. History Ancient China Primitive drip irrigation has been used since ancient times. ''Fan Shengzhi shu'', written in China during the first century BCE, describes the use of buried, unglazed clay pots filled with water, sometimes referred to as Olla#Use in irrigation, Ollas, as a means of irrigation. Modern development Germany: subsurface ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
