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Downsize (automobile)
In the context of the automobile industry, downsizing is a practice used to transition vehicles from one size segment to another. Commenced during the Malaise era, downsizing is done in response to consumer and government demands influencing vehicle design. As vehicle product lines completed their model cycles, automobile manufacturers developed the next generation of a vehicle with a smaller exterior footprint to allow for weight reduction and increased fuel economy, using a shortened wheelbase and body length. In the American automobile industry, downsizing was a direct response to the 1973 oil crisis, which resulted in the enaction of CAFE fuel economy standards in 1975. By 1980, each auto manufacturer producing cars and light trucks for sale in the United States were required to produce an average of 20 mpg across their entire product line. In response, as full-size car lines completed their model cycles, General Motors, Ford Motor Company, and Chrysler Corporation soug ...
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Automobile Industry
The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles. It is one of the world's largest industries by revenue (from 16 % such as in France up to 40 % to countries like Slovakia). It is also the industry with the highest spending on research & development per firm. The word ''automotive'' comes from the Greek ''autos'' (self), and Latin ''motivus'' (of motion), referring to any form of self-powered vehicle. This term, as proposed by Elmer Sperry (1860-1930), first came into use with reference to automobiles in 1898. History The automotive industry began in the 1860s with hundreds of manufacturers that pioneered the horseless carriage. For many decades, the United States led the world in total automobile production. In 1929, before the Great Depression, the world had 32,028,500 automobiles in use, and the U.S. automobile industry produced over 90% of th ...
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Chrysler C Platform
Chrysler's C platform was the basis for rear wheel drive full-size cars from 1965 to 1978. Although often misclassified, 1964 and earlier full-size Chrysler products, and 1966 and earlier Imperials are not C-bodies. Wheelbases: * 119 in ** 1965-1968 Plymouths (except wagons) * 121 in ** 1965-1966 Plymouth wagons ** 1965-1966 Dodge Monaco sedan ** 1965-1966 Dodge Polara sedan ** 1965-1966 Chrysler wagons * 121.5 in ** 1975-1977 Plymouth Gran Fury (except wagons) ** 1974-1977 Dodge Monaco (except wagons) * 122 in ** 1967-1973 Plymouth wagons ** 1974 Plymouth Fury III/Gran Fury ** 1967-1973 Dodge Monaco sedan ** 1967-1973 Dodge Polara sedan ** 1967-1973 Chrysler Town & Country * 120 in ** 1969-1974 Plymouth Fury (except wagons) * 124 in ** 1974-1977 Plymouth and Dodge wagons ** 1965-1971 Chrysler 300 ** 1965-1978 Chrysler New Yorker sedans ** 1965-1978 Chrysler Newport ** 1974-1978 Chrysler Town & Country ** 1974-1975 Imperials * 127 in ** 196 ...
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Ford Thunderbird (seventh Generation)
The seventh generation of the Ford Thunderbird is a personal luxury car that was built by Ford from the 1977 to the 1979 model years. In a key marketing shift for the model range, Ford repackaged the Thunderbird from a full-size car to an intermediate car, and ceded its full-size luxury coupe status to the Ford LTD Landau coupe. Rather than being the traditional Ford counterpart of the Continental Mark V, the Thunderbird would share the chassis with the Mercury Cougar and the Ford LTD II before the Ford Fox platform was introduced in 1980. The squarer, sharper styling was popular, as this generation became the best selling in the history of the Ford Thunderbird. Helped by a US$2,700 drop in price from 1976, over 318,000 were sold in 1977 and 352,000 in 1978 (the best single sales year in Thunderbird history), followed by 295,000 in 1979. The styling of its unique wrapover roofline would carry over in smaller versions of Ford automobiles such as the 1978–1983 Ford Fairmont ...
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Ford Pinto
The Ford Pinto is a subcompact car that was manufactured and marketed by Ford Motor Company in North America from 1971 until 1980 model years. The Pinto was the first subcompact vehicle produced by Ford in North America. The Pinto was marketed in three body styles throughout its production: a two-door fastback sedan with a trunk, a three-door hatchback, and a two-door station wagon. Mercury offered rebadged versions of the Pinto as the Mercury Bobcat from 1975 until 1980 (1974–1980 in Canada). Over three million Pintos were produced over its ten-year production run, outproducing the combined totals of its domestic rivals, the Chevrolet Vega and the AMC Gremlin. The Pinto and Mercury Bobcat were produced at Edison Assembly in Edison, New Jersey, St. Thomas Assembly in Southwold, Ontario, and San Jose Assembly in Milpitas, California. Since the 1970s, the safety reputation of the Pinto has generated controversy. Its fuel-tank design attracted both media and government ...
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Ford Falcon (North America)
The Ford Falcon is a model line of cars that was produced by Ford from the 1960 to 1970 model years. The first compact car marketed by the American Big Three automobile manufacturers (though antedated by the Rambler American), the Falcon was the third car line introduced by Ford, following the full-sized Ford and the Ford Thunderbird. In contrast to its competitors, the Falcon was developed as a scaled-down version of the full-size Ford Galaxie sedan. Through its production, the Falcon was offered in the same body styles as its full-sized Galaxie counterpart, including two-door and four-door sedans, two-door hardtops and convertibles, two-door and four-door station wagons (the former, serving as a basis of the final Ford sedan delivery), and coupe utility pickups (serving as the basis of the Ford Ranchero). During its production, the Falcon served as the basis for multiple Ford vehicle lines, including the first generations of the Ford Mustang pony car and the Ford Econol ...
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Ford Mustang (second Generation)
The second-generation Ford Mustang, marketed as the Ford Mustang II, is a two- or three-door, four passenger, front-engine/rear-drive pony car manufactured and marketed by Ford from 1973 until 1978. Introduced in September 1973 for model year 1974, the Mustang II arrived roughly coincident with the oil embargo of 1973 and subsequent fuel shortages. 490 pounds lighter and almost 19 inches shorter than the 1973 Mustang, the second generation was derived from the subcompact Pinto platform using a unique unibody with an isolated front suspension and engine mount subframe which the Pinto did not use while sharing a limited number of chassis and driveline components. The steering was improved from the previous generation by using a rack-and-pinion design. Named Motor Trend's 1974 Car of the Year and reaching over 1.1 million sales over four years of production, the Mustang II is noted simultaneously for both its marketing prescience and strong sales – while regarded by cer ...
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Lincoln Continental
The Lincoln Continental is a series of mid-sized and full-sized luxury cars produced by Lincoln, a division of the American automaker Ford Motor Company. The model line was introduced following the construction of a personal vehicle for Edsel Ford, who commissioned a coachbuilt 1939 Lincoln-Zephyr convertible, developed as a vacation vehicle to attract potential Lincoln buyers. In what would give the model line its name, the exterior was given European "continental" styling elements, including a rear-mounted spare tire. In production for over 55 years across nine different decades, Lincoln has produced ten generations of the Continental. Within the Lincoln model line, the Continental has served several roles ranging from its flagship to its base-trim sedan. From 1961 to 1976, Lincoln sold the Continental as its exclusive model line. The model line has also gone on hiatus three times. From 1949 to 1955, the nameplate was briefly retired. In 1981, the Continental was rename ...
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Dodge Magnum
The Dodge Magnum is a nameplate used by several Dodge vehicles, at different times and on various markets. The name was first applied to a large Chrysler B platform-based 2-door coupe marketed from 1978 to 1979 sold in the United States and Canada. From the 2005 to the 2008 model years, the nameplate was revived for a Charger-based station wagon on the rear-wheel drive Chrysler LX platform, produced in Canada and sold on the American and Canadian market. In Brazil, the Magnum was a top-of-the-line version of the local Dodge Dart, produced from 1979 to 1981. In Mexico, the Dodge Magnum was a sporty rear-wheel drive two-door car based on Chrysler's M-body (American Dodge Diplomat/Plymouth Gran Fury). From 1983 to 1988 Dodge marketed a sporty two-door K-car as the "Magnum", with an available turbocharger engine from 1984 on. US and Canada (1978–1979) The Magnum was introduced for 1978 to supplement the Dodge Charger. It was sold in two forms, the "XE" and the "GT" and was the ...
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Lee Iacocca
Lido Anthony "Lee" Iacocca ( ; October 15, 1924 – July 2, 2019) was an American automobile executive best known for the development of the Ford Mustang, Continental Mark III, and Ford Pinto cars while at the Ford Motor Company in the 1960s, and for reviving the Chrysler Corporation as its CEO during the 1980s. He was president and CEO of Chrysler from 1978 and chairman from 1979, until his retirement at the end of 1992. He was one of the few executives to preside over the operations of two of the United States' Big Three automakers. Iacocca authored or co-authored several books, including '' Iacocca: An Autobiography'' (with William Novak), and '' Where Have All the Leaders Gone?.'' Early life Iacocca was born in Allentown, Pennsylvania to Nicola Iacocca and Antonietta Perrotta, Italian Americans (from San Marco dei Cavoti, Benevento) who had settled in the steel producing region of Pennsylvania's Lehigh Valley. Members of his family operated a restaurant, Yocco's Hot D ...
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Chrysler K Platform
The K-car platform was a key automotive design platform introduced by Chrysler Corporation for the 1981 model year, featuring a transverse engine, front-wheel drive, independent front and semi-independent rear suspension configuration—a stark departure from the company's previous reliance on solid axle, rear-drive unibody configurations during the 1970s. Derived from Chrysler's L-cars, the Plymouth Horizon and Dodge Omni, the platform was developed just as the company faltered in the market, at first underpinning a modest range of compact/mid-size sedans and wagons—and eventually underpinning nearly fifty different models, including all-wheel drive variants—and playing a vital role in the company's subsequent resurgence. Common platforms Use of a common platform is a widely used practice for reducing the number of parts and engineering time. Before creating the K platform, Chrysler was building vehicles from a small number of common platforms (e.g. F/L/J/M and R); however ...
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Plymouth Reliant
The Plymouth Reliant and Dodge Aries are mid size cars introduced for model year 1981 as the first " K-cars" manufactured and marketed by the Chrysler Corporation. The Reliant and Aries were the smallest cars to have the traditional 6 passenger 2 bench seat with column shifter seating arrangement favored by customers in the United States (Chrysler marketed the car as being able to seat "six Americans"), similar to larger rear-wheel drive cars such as the Dodge Dart and other front-wheel drive cars such as the Chevrolet Celebrity. The Reliant was powered by a then-new 2.2 L I4 SOHC engine, with a Mitsubishi "Silent Shaft" 2.6 L as an option (this engine also featured hemispherical combustion chambers, and all 1981 models equipped with it featured "HEMI" badges on the front fenders). The Reliant was available as a 2-door coupe, 4-door sedan, or as a 4-door station wagon, in three different trim lines: base, Custom and SE ("Special Edition"). Station wagons came only in Cu ...
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Dodge Aspen
The Dodge Aspen, and the nearly-identical Plymouth Volaré, are compact cars that were produced from 1976 until 1980. The Volaré/Aspen model line offered a four-door sedan, a two-door coupe, and a four-door wagon. During the time that the Volaré and the Aspen were produced, North American automakers were actively "downsizing" their lineups, reducing size and weight for improved fuel economy. For that reason, the rear-wheel-drive Volaré and the Aspen were originally classified as compact cars, but were considered intermediate-sized cars by the end of their production run. The Volaré/Aspen were discontinued following the 1980 model year just prior to the introduction of the front-wheel-drive Plymouth Reliant and Dodge Aries, known collectively as K-cars. Background The Volaré and the Aspen were introduced in the middle of the 1976 model year. They were the successors to the Chrysler Corporation " A-platform" models, the Plymouth Valiant/Plymouth Duster and the Dodge Dar ...
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