Cultivation Theory
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Cultivation Theory
Cultivation theory is a sociological and communications framework to examine the lasting effects of media, primarily television. It suggests that people who are regularly exposed to media for long periods of time are more likely to perceive the world's social realities as they are presented by the media they consume, which in turn affects their attitudes and behaviors. Cultivation theory was first created by professor George Gerbner in the 1960s; it was later expanded upon by Gerbner and Larry Gross in 1976. Gerbner formulated his paradigm for mass communication in 1973 that included three types of analysis: The first type of analysis is institutional process analysis, which looks at what institutions are supporting and distributing the content in question. The second type of analysis is message system analysis. Message system analysis aims to identify the content of message patterns in television and media. The third type of analysis is the cultivation analysis that is define ...
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The Cultivation Process
''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the most frequently used word in the English language; studies and analyses of texts have found it to account for seven percent of all printed English-language words. It is derived from gendered articles in Old English which combined in Middle English and now has a single form used with pronouns of any gender. The word can be used with both singular and plural nouns, and with a noun that starts with any letter. This is different from many other languages, which have different forms of the definite article for different genders or numbers. Pronunciation In most dialects, "the" is pronounced as (with the voiced dental fricative followed by a schwa) when followed by a consonant sound, and as (homophone of pronoun ''thee'') when followed by a v ...
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Mass Communication
Mass communication is the process of imparting and exchanging information through mass media to large segments of the population. It is usually understood for relating to various forms of media, as its technologies are used for the dissemination of information, of which journalism and advertising are part. Mass communication differs from other types of communication, such as interpersonal communication and organizational communication, because it focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, the Attitude (psychology), attitude, opinion, or emotion of the people receiving the information. Normally, transmission of messages to many recipients at a time is called mass communication. But in a complete sense, mass communication can be understood as the process of extensive circulation of information within regions ...
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Horace Newcomb
Horace Newcomb held the Lambdin Kay Chair for the Peabody Award in the Grady College of Journalism and Mass Communication at the University of Georgia from 2001 through June 2013. Prior to this, he was a member of the Board of Jurors from 1989 to 1995. Career Newcomb is the author of ''TV: The Most Popular Art'' (Doubleday/Anchor, 1974), co-author of ''The Producer's Medium'' (Oxford University Press, 1983), and editor of seven editions of ''Television: The Critical View'' (Oxford University Press, 1976–2006). In 1973-74, while teaching full-time, he was also the daily television columnist for the '' Baltimore Morning Sun''. From 1994-96 he served as Curator for the Museum of Broadcast Communications (Chicago) with primary duties as editor of ''The Museum of Broadcast Communications Encyclopedia of Television'' (Taylor & Francis, 2nd edition, 2004), a four-volume, 2,600 page reference work containing more than 1,200 entries on major people, programs, and topics related to tele ...
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Daniel Chandler
Daniel Chandler (born 1952) is a British visual semiotician based since 2001 at the Department of Theatre, Film and Television Studies at Aberystwyth University, where he has taught since 1989. His best-known publication is ''Semiotics: The Basics'' (Routledge: 1st edn 2002, 2nd edn 2007), which is frequently used as a basis for university courses in semiotics, and the online version ''Semiotics for Beginners'' (online since 1995). He has a particular interest in the visual semiotics of gender and advertising. Early career Chandler trained as a schoolteacher at Magdalene College, Cambridge, and began his career teaching English in middle and secondary schools in the 1970s and 1980s. He adopted a progressive, constructivist philosophy of education at a time when microcomputers were first introduced into the classroom. Resisting the hyped image of computing in education as a boon to instructional productivity, Chandler recognized the computer as a tool for learning, but he rejec ...
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Law Enforcement
Law enforcement is the activity of some members of government who act in an organized manner to enforce the law by discovering, deterring, rehabilitating, or punishing people who violate the rules and norms governing that society. The term encompasses police, courts, and corrections. These three components may operate independently of each other or collectively, through the use of record sharing and mutual cooperation. The concept of law enforcement dates back to ancient times, and forms of law enforcement and police have existed in various forms across many human societies. Modern state legal codes use the term peace officer, or law enforcement officer, to include every person vested by the legislating state with police power or authority; traditionally, anyone sworn or badged, who can arrest any person for a violation of criminal law, is included under the umbrella term of law enforcement. Although law enforcement may be most concerned with the prevention and punishment o ...
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Mean World Syndrome
Mean world syndrome is a hypothesized cognitive bias wherein people may perceive the world to be more dangerous than it actually is, due to long-term moderate to heavy exposure to violence-related content on mass media. Proponents of the syndrome—which was coined by communications professor George Gerbner in the 1970s—assert that viewers who are exposed to violence-related content can experience increased fear, anxiety, pessimism and heightened state of alert in response to perceived threats. This is because media (namely television) consumed by viewers has the power to directly influence and inform their attitudes, beliefs and opinions about the world. History The term ''mean world syndrome'' was coined in the late-1960s by U.S. communications professor George Gerbner, whose life's work explored the effects of television on viewers. Cultural Indicators Project and cultivation theory In 1968, Gerbner established the Cultural Indicators Project (CIP), which was a pioneering a ...
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Television Violence
The studies of violence in mass media analyzes the degree of correlation between themes of violence in media sources (particularly violence in video games, television and films) with real-world aggression and violence over time. Many social scientists support the correlation. However, some scholars argue that media research has methodological problems and that findings are exaggerated. Other scholars have suggested that the correlation exists, but can be unconventional to what is mainly believed. Complaints about the possible deleterious effects of mass media appear throughout history; Plato was concerned about the effects of plays on youth. Various media/genres, including dime novels, comic books, jazz, rock and roll, role playing/computer games, television, films, internet (by computer or cell phone) and many others have attracted speculation that consumers of such media may become more aggressive, rebellious or immoral. This has led some scholars to conclude statements made by s ...
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Representation Of The Effects Of Mainstreaming And Resonance
Representation may refer to: Law and politics *Representation (politics), political activities undertaken by elected representatives, as well as other theories ** Representative democracy, type of democracy in which elected officials represent a group of people * Representation, in contract law a pre-contractual statement that may (if untrue) result in liability for misrepresentation * Labor representation, or worker representation, the work of a union representative who represents and defends the interests of fellow labor union members * Legal representation, provided by a barrister, lawyer, or other advocate * Lobbying or interest representation, attempts to influence the actions, policies, or decisions of officials * "No taxation without representation", a 1700s slogan that summarized one of the American colonists' 27 colonial grievances in the Thirteen Colonies, which was one of the major causes of the American Revolution * Permanent representation, a type of diplomatic mission ...
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Meaning (philosophy)
In semantics, semiotics, philosophy of language, metaphysics, and metasemantics, meaning "is a relationship between two sorts of things: signs and the kinds of things they intend, express, or signify". The types of meanings vary according to the types of the thing that is being represented. Namely: *There are the things in the world, which might have meaning; *There are things in the world that are also signs of other things in the world, and so, are always meaningful (i.e., natural signs of the physical world and ideas within the mind); *There are things that are necessarily meaningful such as words and nonverbal symbols. The major contemporary positions of meaning come under the following partial definitions of meaning: *Psychological theories, involving notions of thought, intention, or understanding; *Logical theories, involving notions such as intension, cognitive content, or sense, along with Extension (semantics), extension, Theory of reference, reference, or denotation; *Me ...
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Television Consumption
Television consumption is a major part of media consumption in Western culture. Similar to other high-consumption ways of life, television watching is prompted by a quest for pleasure, escape, and "anesthesia." Obsessively watching television can be compared with common criteria for addictions, such as the inability to function at work or home, and negative consequences may arise from heavy or addictive consumption. Statistics In the US, there are an estimated 119.9 million TV households in the TV season 2018/19. In 2017, an average U.S. consumer spent 238 minutes (3h 58min) daily watching TV. While overall media consumption continues to rise, live TV consumption was on the decline in 2016. In 2009 the numbers were generally lower but still amounted to 9 years in front of the screen for an average 65-year-old American (more than 4 h/day, 28 h/week). Given the 30% of local TV news broadcast time devoted to advertising, this results in 2 million TV commercials seen by the aver ...
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Enculturation
Enculturation is the process by which people learn the dynamics of their surrounding culture and acquire values and norms appropriate or necessary to that culture and its worldviews.Grusec, Joan E.; Hastings, Paul D. ''Handbook of Socialization: Theory and Research'', Guilford Press, 2007; , ; p 547. As part of this process, the influences that limit, direct, or shape the individual (whether deliberately or not) include parents, other adults, and peers. If successful, enculturation results in competence in the language, values, and rituals of the culture. Growing up, everyone goes through their version of enculturation. Enculturation helps form an individual into an acceptable citizen. Culture impacts all that an individual does, regardless of whether they know about it. Enculturation is a deep-rooted process that binds together individuals. Indeed, even as a culture changes, center convictions, values, perspectives, and youngster raising practices are very similar. The pro ...
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Socialization
In sociology, socialization or socialisation (see spelling differences) is the process of internalizing the norms and ideologies of society. Socialization encompasses both learning and teaching and is thus "the means by which social and cultural continuity are attained".Clausen, John A. (ed.) (1968) ''Socialisation and Society'', Boston: Little Brown and Company Socialization is strongly connected to developmental psychology. Humans need social experiences to learn their culture and to survive.Macionis, John J., and Linda M. Gerber. Sociology. Toronto: Pearson Canada, 2011. Print. Socialization essentially represents the whole process of learning throughout the life course and is a central influence on the behavior, beliefs, and actions of adults as well as of children. Socialization may lead to desirable outcomes—sometimes labeled " moral"—as regards the society where it occurs. Individual views are influenced by the society's consensus and usually tend toward what tha ...
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