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Daniel Chandler
Daniel Chandler (born 1952) is a British visual semiotician based since 2001 at the Department of Theatre, Film and Television Studies at Aberystwyth University, where he has taught since 1989. His best-known publication is ''Semiotics: The Basics'' (Routledge: 1st edn 2002, 2nd edn 2007), which is frequently used as a basis for university courses in semiotics, and the online version ''Semiotics for Beginners'' (online since 1995). He has a particular interest in the visual semiotics of gender and advertising. Early career Chandler trained as a schoolteacher at Magdalene College, Cambridge, and began his career teaching English in middle and secondary schools in the 1970s and 1980s. He adopted a progressive, constructivist philosophy of education at a time when microcomputers were first introduced into the classroom. Resisting the hyped image of computing in education as a boon to instructional productivity, Chandler recognized the computer as a tool for learning, but he rejec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HONORIFIC
An honorific is a title that conveys esteem, courtesy, or respect for position or rank when used in addressing or referring to a person. Sometimes, the term "honorific" is used in a more specific sense to refer to an honorary academic title. It is also often conflated with systems of honorific speech in linguistics, which are grammatical or morphological ways of encoding the relative social status of speakers. Honorifics can be used as prefixes or suffixes depending on the appropriate occasion and presentation in accordance with style and customs. Typically, honorifics are used as a style in the grammatical third person, and as a form of address in the second person. Use in the first person, by the honored dignitary, is uncommon or considered very rude and egotistical. Some languages have anti-honorific (''despective'' or ''humilific'') first person forms (expressions such as "your most humble servant" or "this unworthy person") whose effect is to enhance the relative honor a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Semiotics
Semiotics (also called semiotic studies) is the systematic study of sign processes ( semiosis) and meaning making. Semiosis is any activity, conduct, or process that involves signs, where a sign is defined as anything that communicates something, usually called a meaning, to the sign's interpreter. The meaning can be intentional such as a word uttered with a specific meaning, or unintentional, such as a symptom being a sign of a particular medical condition. Signs can also communicate feelings (which are usually not considered meanings) and may communicate internally (through thought itself) or through any of the senses: visual, auditory, tactile, olfactory, or gustatory (taste). Contemporary semiotics is a branch of science that studies meaning-making and various types of knowledge. The semiotic tradition explores the study of signs and symbols as a significant part of communications. Unlike linguistics, semiotics also studies non-linguistic sign systems. Semiotics includes th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aberystwyth University
, mottoeng = A world without knowledge is no world at all , established = 1872 (as ''The University College of Wales'') , former_names = University of Wales, Aberystwyth , type = Public , endowment = £30.9 million (2021) , budget = £116.8 million (2020-21) , administrative_staff = , vice_chancellor = Elizabeth Treasure , chancellor = John, Lord Thomas of Cwmgiedd , students = () , undergrad = () , postgrad = () , city = Aberystwyth , state = , country = Wales , campus_type = Campus , campus_size = , colours = , affiliations = , website = , logo = Aberystwyth University logo.svg Aberystwyth University ( cy, Prifysgol Aberystwyth) is a public research university in Aberystwyth, Wales. Aberystwyth was a founding member institution of the former federal University of Wales. The univer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gender
Gender is the range of characteristics pertaining to femininity and masculinity and differentiating between them. Depending on the context, this may include sex-based social structures (i.e. gender roles) and gender identity. Most cultures use a gender binary, in which gender is divided into two categories, and people are considered part of one or the other (boys/men and girls/women);Kevin L. Nadal, ''The SAGE Encyclopedia of Psychology and Gender'' (2017, ), page 401: "Most cultures currently construct their societies based on the understanding of gender binary—the two gender categorizations (male and female). Such societies divide their population based on biological sex assigned to individuals at birth to begin the process of gender socialization." those who are outside these groups may fall under the umbrella term ''non-binary''. Some societies have specific genders besides "man" and "woman", such as the hijras of South Asia; these are often referred to as ''third gende ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Magdalene College, Cambridge
Magdalene College ( ) is a constituent college of the University of Cambridge. The college was founded in 1428 as a Benedictine hostel, in time coming to be known as Buckingham College, before being refounded in 1542 as the College of St Mary Magdalene. Magdalene counted some of the greatest men in the realm among its benefactors, including Britain's premier noble the Duke of Norfolk, the Duke of Buckingham and Lord Chief Justice Christopher Wray. Thomas Audley, Lord Chancellor under Henry VIII, was responsible for the refoundation of the college and also established its motto—''garde ta foy'' (Old French: "keep your faith"). Audley's successors in the Mastership and as benefactors of the College were, however, prone to dire ends; several benefactors were arraigned at various stages on charges of high treason and executed. The college remains one of the smaller in the University, numbering some 300 undergraduates. It has maintained strong academic performance over the pa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Surrender Of Culture To Technology
Neil Postman (March 8, 1931 – October 5, 2003) was an American author, educator, media theorist and cultural critic, who eschewed digital technology, including personal computers, mobile devices, and cruise control in cars, and was critical of uses of technology, such as personal computers in school. He is best known for twenty books regarding technology and education, including ''Amusing Ourselves to Death'' (1985), ''Conscientious Objections'' (1988), '' Technopoly: The Surrender of Culture to Technology'' (1992), ''The Disappearance of Childhood'' (1982) and '' The End of Education: Redefining the Value of School'' (1995). Biography Postman was born in New York City, where he spent most of his life. In 1953, he graduated from the State University of New York at Fredonia and enlisted in the military but was released less than five months later. At Teachers College, Columbia University, he was awarded a master's degree in 1955 and an Ed.D (Doctor of Education) degree in 1958. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Computers In The Classroom
Computers in the classroom include any digital technology used to enhance, supplement, or replace a traditional educational curriculum with computer science education. As computers have become more accessible, inexpensive, and powerful, the demand for this technology has increased, leading to more frequent use of computer resources within classes, and a decrease in the student-to-computer ratio within schools. Computer education History Origins College campuses used computer mainframes in education since the initial days of this technology, and throughout the initial development of computers. The earliest large-scale study of educational computer usage conducted for the National Science Foundation by The American Institute for Research concluded that 13% of the nation's public high schools used computers for instruction, although non-users still outnumbered users at a ratio of 2 to 1. The study also concluded that computers proved to be very popular with students, and that app ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Acornsoft
Acornsoft was the software arm of Acorn Computers, and a major publisher of software for the BBC Micro and Acorn Electron. As well as games, it also produced a large number of educational titles, extra computer languages and business and utility packages – these included word processor ''VIEW'' and the spreadsheet '' ViewSheet'' supplied on ROM and cartridge for the BBC Micro/Acorn Electron and included as standard in the BBC Master and Acorn Business Computer. History Acornsoft was formed in late 1980 by Acorn Computers directors Hermann Hauser and Chris Curry, and David Johnson-Davies, author of the first game for a UK personal computer and of the official Acorn Atom manual "Atomic Theory and Practice". David Johnson-Davies was managing director and in early 1981 was joined by Tim Dobson, Programmer and Chris Jordan, Publications Editor. While some of their games were clones or remakes of popular arcade games (e.g. ''Hopper'' is a clone of Sega's ''Frogger'', '' Snappe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1952 Births
Year 195 ( CXCV) was a common year starting on Wednesday (link will display the full calendar) of the Julian calendar. At the time, it was known as the Year of the Consulship of Scrapula and Clemens (or, less frequently, year 948 ''Ab urbe condita''). The denomination 195 for this year has been used since the early medieval period, when the Anno Domini calendar era became the prevalent method in Europe for naming years. Events By place Roman Empire * Emperor Septimius Severus has the Roman Senate deify the previous emperor Commodus, in an attempt to gain favor with the family of Marcus Aurelius. * King Vologases V and other eastern princes support the claims of Pescennius Niger. The Roman province of Mesopotamia rises in revolt with Parthian support. Severus marches to Mesopotamia to battle the Parthians. * The Roman province of Syria is divided and the role of Antioch is diminished. The Romans annexed the Syrian cities of Edessa and Nisibis. Severus re-establish his h ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
British Semioticians
British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, the English language as spoken and written in the United Kingdom or, more broadly, throughout the British Isles * Celtic Britons, an ancient ethno-linguistic group * Brittonic languages, a branch of the Insular Celtic language family (formerly called British) ** Common Brittonic, an ancient language Other uses *''Brit(ish)'', a 2018 memoir by Afua Hirsch *People or things associated with: ** Great Britain, an island ** United Kingdom, a sovereign state ** Kingdom of Great Britain (1707–1800) ** United Kingdom of Great Britain and Ireland (1801–1922) See also * Terminology of the British Isles * Alternative names for the British * English (other) * Britannic (other) * British Isles * Brit (other) * B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
