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Corporate Jargon
Corporate jargon, variously known as corporate speak, corporate lingo, business speak, business jargon, management speak, workplace jargon, corporatese or commercialese, is the jargon often used in large corporations, bureaucracies, and similar workplaces."corporate argot" iThe Jargon Jumble: Kids Have 'Skeds,' Colleagues, 'Needs' ''The Wall Street Journal'', 24 October 2006 The tone is associated with managers of large corporations, business management consultants, and occasionally government. Reference to such jargon is typically derogatory, implying the use of long, complicated, or obscure words, abbreviations, euphemisms, and acronyms. For that reason some of its forms may be considered as an argot. Some of these words may be actually new inventions, designed purely to fit the specialized meaning of a situation or even to "spin" negative situations as positive situations, for example, in the practice of greenwashing. Although it is pervasive in the education field, its use has be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jargon
Jargon is the specialized terminology associated with a particular field or area of activity. Jargon is normally employed in a particular Context (language use), communicative context and may not be well understood outside that context. The context is usually a particular occupation (that is, a certain trade, profession, vernacular or academic field), but any ingroups and outgroups, ingroup can have jargon. The main trait that distinguishes jargon from the rest of a language is special vocabulary—including some words specific to it and often different word sense, senses or meanings of words, that outgroups would tend to take in another sense—therefore misunderstanding that communication attempt. Jargon is sometimes understood as a form of technical slang and then distinguished from the official terminology used in a particular field of activity. The terms ''jargon'', ''slang,'' and ''argot'' are not consistently differentiated in the literature; different authors interpret the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Academese
Academese is a term referring to unnecessary jargon associated with the field of academia, particularly common in academic writing in humanities, and is contrasted with plain language. The term is often but not always pejorative, and occasionally can be used to refer to complex but necessary terminology. Critics of academese argue that it usually creates unnecessary difficulty in communication, with the most harsh critics arguing this is intentional with writers aiming to impress the readers and hide the fact that they are not saying anything of substance. Related concepts In the context of medical sciences, a similar term "medicalese" exists; likewise, legal science jargon is called "legalese". In the context of the English language, the term "Engfish" has also been used ("sounds like English but stinks like a fish"). Another related and highly pejorative term is "academic bullshit". History, examples of usage and criticism The usage of the word in English has been traced to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Jargon
Corporate jargon, variously known as corporate speak, corporate lingo, business speak, business jargon, management speak, workplace jargon, corporatese or commercialese, is the jargon often used in large corporations, bureaucracies, and similar workplaces."corporate argot" iThe Jargon Jumble: Kids Have 'Skeds,' Colleagues, 'Needs' ''The Wall Street Journal'', 24 October 2006 The tone is associated with managers of large corporations, business management consultants, and occasionally government. Reference to such jargon is typically derogatory, implying the use of long, complicated, or obscure words, abbreviations, euphemisms, and acronyms. For that reason some of its forms may be considered as an argot. Some of these words may be actually new inventions, designed purely to fit the specialized meaning of a situation or even to "spin" negative situations as positive situations, for example, in the practice of greenwashing. Although it is pervasive in the education field, its use has be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Weasel Word
A weasel word, or anonymous authority, is an informal term for words and phrases aimed at creating an impression that something specific and meaningful has been said, when in fact only a vague or ambiguous claim has been communicated. Examples include the phrases "some people say", "it is thought", and "researchers believe". Using weasel words may allow one to later deny any specific meaning if the statement is challenged, because the statement was never specific in the first place. Weasel words can be a form of tergiversation and may be used in advertising, (popular) science, opinion pieces and political statements to mislead or disguise a biased view or unsubstantiated claim. Weasel words can harshen or over-state a controversial statement. An example of this is using terms like "somewhat" or "in most respects", which make a sentence more ambiguous than it would be without them. Origin The expression ''weasel word'' may have derived from the egg-eating habits of weasels. An ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Officialese
Officialese, bureaucratese, or governmentese is language that sounds official. It is the "language of officialdom". Officialese is characterized by a preference for wordy, long sentences; a preference for complex words, code words or buzzwords over simple, traditional ones; a preference for vagueness over directness and a preference for passive over active voice (some of those elements may, however, vary between different times and languages). The history of officialese can be traced to the history of officialdom, as far back as the eldest human civilizations and their surviving official writings. Officialese is meant to impress the listener (or reader) and increase the authority (more than the social status) of the user, making them appear more professional. Ernest Gowers noted that officialese also allows the user to remain vague. It can be used to make oneself understood to insiders while being hard to decipher by those unfamiliar with the jargon and subtexts used. Its use i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Military Terminology
Military terminology refers to the terms and language of military organizations and personnel as belonging to a discrete category. As distinguishable by their usage in military doctrine, they serve to depoliticise, dehumanise, or otherwise abstract discussion about its operations from an actual description thereof. Common understanding The operational pressure for uniform understanding has developed since the early 20th century with the importance of joint operations between different services (army, navy, air force) of the same country. International alliances and operations, including peacekeeping, have added additional complexity. For example, the NATO alliance now maintains a large dictionary of common terms for use by member countries. Development work is also taking place between NATO and Russia on common terminology for extended air defence, in English, French and Russian. Criticism Some claim military terms serve to depoliticise, dehumanize, or otherwise abstract d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Legalese
Legal writing involves the analysis of fact patterns and presentation of arguments in documents such as legal memoranda and briefs. One form of legal writing involves drafting a balanced analysis of a legal problem or issue. Another form of legal writing is persuasive, and advocates in favor of a legal position. Another form legal writing involves drafting legal instruments, such as contracts and wills. Distinguishing features Authority Legal writing places heavy reliance on authority. In most legal writing, the writer must back up assertions and statements with citations of authority. This is accomplished by a unique and complicated citation system, unlike that used in any other genre of writing. The standard methods for American legal citation are defined by two competing rule books: the ''ALWD Citation Manual: A Professional System of Citation'' and ''The Bluebook: A Uniform System of Citation''. Different methods may be used within the United States and in other nations. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journalese
Journalese is the artificial or hyperbolic, and sometimes over-abbreviated, language regarded as characteristic of the news style used in popular media. Joe Grimm, formerly of the ''Detroit Free Press'', likened journalese to a "stage voice": "We write journalese out of habit, sometimes from misguided training, and to sound urgent, authoritative and, well, journalistic. But it doesn't do any of that." Examples As early as the 1880s, people criticized the stilted, cliched language used in journalism as journalese. Journalists, who write many similar stories under time pressure, may fall back on cliched or familiar phrases. Journalese often takes the form of specific turns of phrase, such as "hammered out agreement" or "called for tighter restrictions". Terms with legal meanings, such as " mayhem", may be overused to the point that they become meaningless. Journalese can also take the form of specific word choice. This is most obvious with the use of rare or archaic words like ''ink' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Headlinese
The headline or heading is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents. The large type ''front page headline'' did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines. It is sometimes termed a news ''hed'', a deliberate misspelling that dates from production flow during hot type days, to notify the composing room that a written note from an editor concerned a headline and should not be set in type. Headlines in English often use a set of grammatical rules known as '' headlinese'', designed to meet stringent space requirements by, for example, leaving out forms of the verb "to be" and choosing short verbs like "eye" over longer synonyms like "consider". Production A headline's purpose is to quickly and briefly draw attention to the story. It is generally written by a copy editor, but may also be written by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Propaganda
Corporate propaganda refers to propagandist claims made by a corporation (or corporations), for the purpose of manipulating market opinion with regard to that corporation, and its activities. The practices of advertising and public relations are among those which may be considered corporate propaganda. Components Corporate branding A corporate brand is the perception of a company that unites a group of products or services for the public under a single name, and a common set of symbols. The process of corporate branding comprises creating favourable associations and positive reputation with both internal and external stakeholders. The purpose of a corporate branding initiative is generally either to disguise corporate motives, or to improve business opportunities. In more general terms, research suggests that corporate branding is an appropriate strategy for companies to implement when: * there is significant "information asymmetry" between a company and its clients; That ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Identity
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees). The corporate identity is typically visualized by branding and with the use of trademarks, but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of the corporate communications, in order to maintain and build the identity to accord with and facilitate the corporate business objectives. In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of corporate guidelines. These guidelines govern how the identity is applied and usually include approved color palettes, typefaces, page layouts, fonts, and others. Integrated marketing communications (IMC) Corporate identity is the set of multi-sensory elements that marketers employ to communicate a v ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Communication
Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends.Riel, Cees B.M. van; Fombrun, Charles J. (2007). Essentials Of Corporate Communication: Abingdon & New York: Routledge. . It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethics. Corporate communication helps organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organisation. 1. It enables people to exchange necessary information and 2. It helps to set members of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
