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Cocktail Party Effect
The cocktail party effect is the phenomenon of the brain's ability to focus one's auditory attention on a particular stimulus while filtering out a range of other stimuli, such as when a partygoer can focus on a single conversation in a noisy room. Listeners have the ability to both segregate different stimuli into different streams, and subsequently decide which streams are most pertinent to them. It has been proposed that one's sensory memory subconsciously parses all stimuli and identifies discrete pieces of information by classifying them by salience. This effect is what allows most people to "tune into" a single voice and "tune out" all others. This phenomenon is often described in terms of "selective attention" or "selective hearing". It may also describe a similar phenomenon that occurs when one may immediately detect words of importance originating from unattended stimuli, for instance hearing one's name among a wide range of auditory input. An inability to segregate sti ...
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Patrón Cocktail Bar (5807919992)
Patrón is a brand of tequila products by the Patrón Spirits Company with 40% Alcohol in each bottle. Patrón Tequilas, like all tequilas, are produced in Mexico from the "corazon" (heart or core) of the blue agave plant. Everything including the barrels, corks, and bottles are handcrafted at their distilleries. History The original ''Patrón Tequila'' was produced by ''Casa 7 Leguas'', one of the oldest Mexican distilleries. St. Maarten Spirits (owners John Paul DeJoria and Martin Crowley) purchased the brand rights in 1989 and in 2002 production moved to a new distillery. In 2000, Ed Brown, co-founder of Patrón and former Seagram executive, took over as CEO. Following the advertising strategy of Grey Goose, Patrón presented its tequila as "premium" and signaled "taste and sophistication" through individually-numbered glass bottles. The target audience is mostly vodka drinkers in nightclubs and trendy bars. Through persistent references by country music and hip hop sin ...
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Loudspeaker
A loudspeaker (commonly referred to as a speaker or speaker driver) is an electroacoustic transducer that converts an electrical audio signal into a corresponding sound. A ''speaker system'', also often simply referred to as a "speaker" or "loudspeaker", comprises one or more such speaker ''drivers'', an enclosure, and electrical connections possibly including a crossover network. The speaker driver can be viewed as a linear motor attached to a diaphragm which couples that motor's movement to motion of air, that is, sound. An audio signal, typically from a microphone, recording, or radio broadcast, is amplified electronically to a power level capable of driving that motor in order to reproduce the sound corresponding to the original unamplified electronic signal. This is thus the opposite function to the microphone; indeed the ''dynamic speaker'' driver, by far the most common type, is a linear motor in the same basic configuration as the dynamic microphone which uses suc ...
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Functional Magnetic Resonance Imaging
Functional magnetic resonance imaging or functional MRI (fMRI) measures brain activity by detecting changes associated with blood flow. This technique relies on the fact that cerebral blood flow and neuronal activation are coupled. When an area of the brain is in use, blood flow to that region also increases. The primary form of fMRI uses the blood-oxygen-level dependent (BOLD) contrast, discovered by Seiji Ogawa in 1990. This is a type of specialized brain and body scan used to map neural activity in the brain or spinal cord of humans or other animals by imaging the change in blood flow (hemodynamic response) related to energy use by brain cells. Since the early 1990s, fMRI has come to dominate brain mapping research because it does not involve the use of injections, surgery, the ingestion of substances, or exposure to ionizing radiation. This measure is frequently corrupted by noise from various sources; hence, statistical procedures are used to extract the underlying signal. ...
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Electroencephalography
Electroencephalography (EEG) is a method to record an electrogram of the spontaneous electrical activity of the brain. The biosignals detected by EEG have been shown to represent the postsynaptic potentials of pyramidal neurons in the neocortex and allocortex. It is typically non-invasive, with the EEG electrodes placed along the scalp (commonly called "scalp EEG") using the International 10-20 system, or variations of it. Electrocorticography, involving surgical placement of electrodes, is sometimes called "intracranial EEG". Clinical interpretation of EEG recordings is most often performed by visual inspection of the tracing or quantitative EEG analysis. Voltage fluctuations measured by the EEG bioamplifier and electrodes allow the evaluation of normal brain activity. As the electrical activity monitored by EEG originates in neurons in the underlying brain tissue, the recordings made by the electrodes on the surface of the scalp vary in accordance with their orientation ...
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Barbara Shinn-Cunningham
Barbara Shinn-Cunningham is an American bioengineer and neuroscientist. She is the founding Director of the Carnegie Mellon University Neuroscience Institute, the George A. and Helen Dunham Cowan Professor of Auditory Neuroscience, and Professor of Psychology, Electrical and Computer Engineering, and Biomedical Engineering. Education Shinn-Cunningham attended Brown University as an undergraduate, where she earned an Sc.B. in Electrical Engineering. She earned both her master's degree and Ph.D. from the Massachusetts Institute of Technology in Electrical and Computer Engineering. Career Prior to moving to Carnegie Mellon, where Shinn-Cunningham runs the Laboratory in Multisensory Neuroscience, Shinn-Cunningham was a Professor of Biomedical Engineering at Boston University (BU). She worked at Bell Communications Research, MIT Lincoln Laboratory, and Sensimetrics before joining the faculty at BU. She is an auditory neuroscientist best known for her work on attention and the cockt ...
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Magnetoencephalography
Magnetoencephalography (MEG) is a functional neuroimaging technique for mapping brain activity by recording magnetic fields produced by electrical currents occurring naturally in the brain, using very sensitive magnetometers. Arrays of SQUIDs (superconducting quantum interference devices) are currently the most common magnetometer, while the SERF (spin exchange relaxation-free) magnetometer is being investigated for future machines. Applications of MEG include basic research into perceptual and cognitive brain processes, localizing regions affected by pathology before surgical removal, determining the function of various parts of the brain, and neurofeedback. This can be applied in a clinical setting to find locations of abnormalities as well as in an experimental setting to simply measure brain activity. History MEG signals were first measured by University of Illinois physicist David Cohen in 1968, before the availability of the SQUID, using a copper induction coil as the ...
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Electrocorticography
Electrocorticography (ECoG), or intracranial electroencephalography (iEEG), is a type of electrophysiological monitoring that uses electrodes placed directly on the exposed surface of the brain to record electrical activity from the cerebral cortex. In contrast, conventional electroencephalography (EEG) electrodes monitor this activity from outside the skull. ECoG may be performed either in the operating room during surgery (intraoperative ECoG) or outside of surgery (extraoperative ECoG). Because a craniotomy (a surgical incision into the skull) is required to implant the electrode grid, ECoG is an invasive procedure. History ECoG was pioneered in the early 1950s by Wilder Penfield and Herbert Jasper, neurosurgeons at the Montreal Neurological Institute. The two developed ECoG as part of their groundbreakinMontreal procedure a surgical protocol used to treat patients with severe epilepsy. The cortical potentials recorded by ECoG were used to identify epileptogenic zon ...
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Anne Treisman
Anne Marie Treisman (née Taylor; 27 February 1935 – 9 February 2018) was an English psychologist who specialised in cognitive psychology. Treisman researched visual attention, object perception, and memory. One of her most influential ideas is the feature integration theory of attention, first published with Garry Gelade in 1980. Treisman taught at the University of Oxford, University of British Columbia, University of California, Berkeley and Princeton University. Notable postdoctoral fellows she supervised included Nancy Kanwisher and Nilli Lavie. In 2013, Treisman received the National Medal of Science from President Barack Obama for her pioneering work in the study of attention. During her long career, Treisman experimentally and theoretically defined the issue of how information is selected and integrated to form meaningful objects that guide human thought and action. Early life and education Anne Treisman was born in Wakefield, Yorkshire, England. Two years later, ...
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Attention
Attention is the behavioral and cognitive process of selectively concentrating on a discrete aspect of information, whether considered subjective or objective, while ignoring other perceivable information. William James (1890) wrote that "Attention is the taking possession by the mind, in clear and vivid form, of one out of what seem several simultaneously possible objects or trains of thought. Focalization, concentration, of consciousness are of its essence." Attention has also been described as the allocation of limited cognitive processing resources. Attention is manifested by an attentional bottleneck, in terms of the amount of data the brain can process each second; for example, in human vision, only less than 1% of the visual input data (at around one megabyte per second) can enter the bottleneck, leading to inattentional blindness. Attention remains a crucial area of investigation within education, psychology, neuroscience, cognitive neuroscience, and neuropsycho ...
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Neville Moray
Neville Moray (May 27, 1935 – 15 December 2017) was a British/Canadian academic and professor at the Department of Psychology of the University of Surrey,Neville Moray Curriculum vitae
at moraysatmagagnosc.com. Accessed March 12, 2014.
known from his 1959 research of the .


Biography

Moray started studying medicine at in 1953.
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Speech Shadowing
Speech shadowing is a psycholinguistic experimental technique in which subjects repeat speech at a delay to the onset of hearing the phrase. The time between hearing the speech and responding, is how long the brain takes to process and produce speech. The task instructs participants to shadow speech, which generates intent to reproduce the phrase while motor regions in the brain unconsciously process the syntax and semantics of the words spoken. Words repeated during the shadowing task would also imitate the parlance of the shadowed speech. The reaction time between perceiving speech and then producing speech has been recorded at 250 ms for a standardised test. However, for people with left dominant brains, the reaction time has been recorded at 150 ms. Functional imaging finds that the shadowing of speech occurs through the dorsal stream. This area links auditory and motor representations of speech through a pathway that starts in the superior temporal cortex, extends to the inferi ...
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Pitch (music)
Pitch is a perceptual property of sounds that allows their ordering on a frequency-related scale, or more commonly, pitch is the quality that makes it possible to judge sounds as "higher" and "lower" in the sense associated with musical melodies. Pitch is a major auditory attribute of musical tones, along with duration, loudness, and timbre. Pitch may be quantified as a frequency, but pitch is not a purely objective physical property; it is a subjective psychoacoustical attribute of sound. Historically, the study of pitch and pitch perception has been a central problem in psychoacoustics, and has been instrumental in forming and testing theories of sound representation, processing, and perception in the auditory system. Perception Pitch and frequency Pitch is an auditory sensation in which a listener assigns musical tones to relative positions on a musical scale based primarily on their perception of the frequency of vibration. Pitch is closely related to frequency, bu ...
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