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Community Marketing
Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Definition Whereas marketing communication strategies such as advertising, promotion, PR, and sales all focus on attaining customers, community marketing focuses on the perceived needs of existing customers. This accomplishes four things for a business: * Connects existing customers with prospects * Connects prospects with each other * Connects a company with customers/prospects to solidify loyalty * Connects customers with customers to improve product adoption, satisfaction, etc. There are two types: * Organic or natural marketing occurs without the assistance of the company. Organic marketing is word-of-mouth marketing and is one of the most effective marketing methods * Sponsored community marketing is promoted by company through activities like investments in the local community improvement initiatives or corporate social responsibility. Skeptic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Communication
Marketing Communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate a message to its desired market, or the market in general. It is also in charge of the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public relations, social media, customer journey and promotion. MC are made up of the marketing mix which is made up of the 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service-based business. Overview Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. The process allows the public to know or understand a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Podcast
A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing. Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices. There also exist podcast search engines, which help users find and share podcast episodes. A podcast series usually features one or more recurring hosts engaged in a discussion about a particular topic or current event. Discussion and content within a podcast can range from carefully scripted to completely improvised. Podcasts combine elaborate and artistic sound production with thematic concerns ranging from scientific research to slice-of-life journalism. Many podcast series provide an associated website with links and show notes, guest biographies, transcripts ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lou Gerstner
Louis Vincent "Lou" Gerstner Jr. (born March 1, 1942) is an American businessman, best known for his tenure as chairman of the board and chief executive officer of IBM from April 1993 until 2002, when he retired as CEO in March and chairman in December. He is largely credited with turning IBM's fortunes around. Gerstner was formerly CEO of RJR Nabisco, and also held senior positions at American Express and McKinsey & Company. He is a graduate of Chaminade High School (1959), Dartmouth College (1963) and holds an MBA from the Harvard Business School. Currently, Gerstner is the chairman of the board of directors of the Broad Institute of MIT and Harvard and chairman of the board of the Gerstner Sloan Kettering Graduate School of Biomedical Sciences. Gerstner is the author of ''Who Says Elephants Can't Dance'', the best-selling account of IBM's transformation; and he is the co-author of the book ''Reinventing Education: Entrepreneurship in America's Public Schools''. American ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harley-Davidson
Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycles.Automotive – RSS Feed . ''Popular Mechanics''. Retrieved July 7, 2011. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become one of the world's largest motorcycle manufacturers and an iconic brand widely known for its loyal following. There are owner clubs and events worldwide, as well as a company-sponsored, brand-focused museum. Harley-Davidson is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vans
Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. From 1996 to 2019, the company was the primary sponsor of the annual Warped Tour music festival. History Paul Van Doren; his brother, James; and Gordon C. Lee opened the first Vans store as "The Van Doren Rubber Company" on March 16, 1966, at 704 East Broadway in Anaheim, California. The business manufactured shoes and sold them directly to the public. Upon opening, twelve customers purchased Vans deck shoes (now called "Authentic"), similar to those manufactured by Keds but with a thicker sole. The store had display models of three styles of shoes, priced between US$2.49 and US$4.99, but did not have any inventory ready to sell and Paul Van Doren did not have change to give customers; customers took their shoes home and came back the next day to pay. The original ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Howard Schultz
Howard D. Schultz (born July 19, 1953) is an American businessman and author who served as both chairman and CEO of Starbucks from 1986 to 2000, from 2008 to 2017, and as interim CEO since 2022. Schultz also owned the Seattle SuperSonics basketball team from 2001 to 2006. Schultz began working at the coffeehouse, Starbucks, in 1982. He later left and opened Il Giornale, a specialty coffeeshop, that merged with Starbucks during the late-1980s. Under Schultz, the company established a large network of stores which has influenced coffee culture in Seattle, the U.S., and internationally. Following large-scale distribution deals Starbucks became the largest coffee-house chain in the world. Schultz took the company public in 1992 and used a $271 million valuation to double their store count in a series of highly publicized coffee wars. He stepped down as CEO in 2000, succeeded by Orin Smith. During the 2008 financial crisis, Schultz returned as chief executive. Succeeding Jim Don ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Self-expression Values
Self-expression values are part of a core value dimension in the modernization process. Self-expression is a cluster of values that include social tolerance, life satisfaction, public expression and an aspiration to liberty. Ronald Inglehart, the University of Michigan professor who developed the theory of post-materialism, has worked extensively with this concept. On the Inglehart–Welzel Cultural Map ''self-expression values'' are contrasted with ''survival values'', illustrating the changes in values across countries and generations. The idea that the world is moving towards self-expression values was discussed at length in an article in the Economist. Self-expression is to say something that you truly believe is important in a form of communication, such as art, speech and dance, or other medium. It is to reveal yourself to others in a way that is special to yourself. Emergence of self-expression values The emergence of the post-industrial society has brought about a wav ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barista
A barista (; ; from the Italian/Spanish for "bartender") is a person, usually a coffeehouse employee, who prepares and serves espresso-based coffee drinks. Etymology and inflection The word ''barista'' comes from Italian where it means a male or female "bartender" who typically works behind a counter, serving hot drinks (such as espresso), cold alcoholic and non-alcoholic beverages, and snacks. Prieto (2021) shows that the word ''barista'' has been documented since 1916 in both Spanish and Italian. The native plural in English and Spanish is ''baristas'', while in Italian the plural is ''baristi'' for masculine (literally meaning "barmen", "bartenders") or ''bariste'' for feminine (literally meaning "barmaids"). Application of the title While the title is not regulated, most coffee shops use the title to describe the preparer of coffee and operator of an espresso machine. Baristas generally operate a commercial espresso machine, and their role is preparing and pulling the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kiehl's
Kiehl's LLC is an American cosmetics brand retailer that specializes in skin, hair, and body care products. It started as a single pharmacy in Manhattan at Third Avenue and East 13th Street in 1851. Kiehl's was purchased by the L'Oréal Group in 2000 and has 65 stores in the United States and 400 stores worldwide as of 2015, with over 1,000 points of sale supplemented by sales in department stores, select airport locations, as well as independent stockists. In contrast to its market competitors, Kiehl's is distinguished for its unorthodox marketing approach, exceptionally large male clientele base, and its products' simple and straightforward packaging. History Foundation Founded in 1851 by John Kiehl, Kiehl's began as a homoeopathic pharmacy located in New York City‘s East Village: 3rd Avenue and 13th Street. In 1921 Irving Morse, a former apprentice and Russian Jewish émigré who had studied pharmacology at Columbia University, purchased the store. Morse was involved in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
