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Brand Valuation
Brand valuation is the process of estimating the total financial value of a brand. A conflict of interest exists if those who value a brand were also involved in its creation. The ISO 10668 standard specifies six key requirements for the process of valuing brands, which are transparency, validity, reliability, sufficiency, objectivity; and financial, behavioral, and legal parameters. Brand valuation is distinct from brand equity. Brand value Traditional marketing methods examine the price/value relationship in terms of dollars paid. Some marketers believe customers perceive the value to mean the lowest price. While this may be true for commodities, some branding techniques are moving beyond this evaluation. Brand valuation emerged in the 1980s. Early pioneers in brand valuations included the British branding agency, Interbrand, led by John Murphy and Michael Birkin, which is credited with leading the concept's development. Millward Brown was also a leading brand valuer. Both c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Financial Times
The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nikkei, with core editorial offices across Britain, the United States and continental Europe. In July 2015, Pearson sold the publication to Nikkei for £844 million (US$1.32 billion) after owning it since 1957. In 2019, it reported one million paying subscriptions, three-quarters of which were digital subscriptions. The newspaper has a prominent focus on financial journalism and economic analysis over generalist reporting, drawing both criticism and acclaim. The daily sponsors an annual book award and publishes a " Person of the Year" feature. The paper was founded in January 1888 as the ''London Financial Guide'' before rebranding a month later as the ''Financial Times''. It was first circulated around metropolitan London by James Sherid ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Valuation
Brand valuation is the process of estimating the total financial value of a brand. A conflict of interest exists if those who value a brand were also involved in its creation. The ISO 10668 standard specifies six key requirements for the process of valuing brands, which are transparency, validity, reliability, sufficiency, objectivity; and financial, behavioral, and legal parameters. Brand valuation is distinct from brand equity. Brand value Traditional marketing methods examine the price/value relationship in terms of dollars paid. Some marketers believe customers perceive the value to mean the lowest price. While this may be true for commodities, some branding techniques are moving beyond this evaluation. Brand valuation emerged in the 1980s. Early pioneers in brand valuations included the British branding agency, Interbrand, led by John Murphy and Michael Birkin, which is credited with leading the concept's development. Millward Brown was also a leading brand valuer. Both c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Equity
Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer's awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of Return on brand, return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Most Valuable Brands
The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes. Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no single metric exists for determining valuation for brands. Kantar list (2022) The 10 most valuable company brands in 2022 according to Kantar. Interbrand list (2022) The 10 most valuable company brands in 2021 according to Interbrand. Brand Finance list (2022) The 10 most valuable company brands in 2022 according to Brand Finance. Forbes list (2020) The 10 most valuable company brands in 2020 according to Forbes magazine. Most valuable brands over time Top 10 since 2007 (Kantar) The 10 most valuable brands every year since 2007 according to Kantar. 2000 (Interbrand) The 20 mo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tony Juniper
Anthony Juniper (born 24 September 1960) is a British campaigner, writer, sustainability advisor and environmentalist who served as Executive Director of Friends of the Earth, England, Wales and Northern Ireland. He was Vice Chair of Friends of the Earth International from 2000 to 2008. He was the Green Party's parliamentary candidate for the Cambridge constituency at the 2010 general election. In 2019 he was appointed chairman of Natural England. Academic background Raised in Oxford, Juniper attended Bristol University, taking a joint honours BSc in psychology and zoology in 1983, followed by a master's degree in conservation from University College, London in 1988. He became a Senior Associate and later a Fellow with the Cambridge Institute for Sustainability Leadership, based at the University of Cambridge. In 2013 he was awarded honorary Doctor of Science degrees by the University of Bristol and the University of Plymouth. In 2016 Juniper was declared as a Harmony Profe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Week
''Marketing Week'' is a website focused on the marketing industry, based in London, that grew out of what was a weekly, and latterly monthly, print magazine. History and profile ''Marketing Week'' was launched in March 1978. Its co-founders were Graham Sherren, Michael Chamberlain, a former editor of the advertising journal ''Campaign'', and Anthony Nares, an entrepreneur who set up Marketing Week Communications Ltd (MWC) shortly before the launch. MWC subsequently launched ''Creative Review'' and was later subsumed into Centaur Communications, a buy-in vehicle run by Sherren and Jocelyn Stevens (1982). Nares became managing director of the new organisation – a position he held until his early death in 1996. Chamberlain left Centaur in 1988 to take up a career in consultancy. Chamberlain said of this founding period: "While planning AdNews, I received a phone call from an Anthony Nares just before Christmas 1977 saying we should meet. As I recall, he showed me a mock-up front co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Standard
''Business Standard'' is an Indian English-language daily edition newspaper published by Business Standard Private Limited, also available in Hindi. Founded in 1975, the newspaper covers the Indian economy, infrastructure, international business and trade, stock and currency markets, corporate governance, and a range of other financial news, opinions and insights. The main English-language edition comes from 12 regional centers, Mumbai, New Delhi, Kolkata, Bengaluru, Coimbatore, Chennai, Ahmedabad, Hyderabad, Chandigarh, Pune, Lucknow, Bhubaneswar, and Kochi, and reaches readers in over 1,000 towns and cities across India. History The newspaper's initial owner had been the Kolkata-based ABP Group. Circulation was rising, but losses were rising, possibly to above Rs 50 crore, and ABP could not support it. ABP hoped that the government would allow Financial Times to take an equity stake in Business Standard Limited and bring in funds. In 1997, ''Business Times'' was purchas ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Michael Birkin (executive)
Michael Birkin (born 1958) is an English global marketing executive, notable for his role in developing the concept of brand valuation as well as for his involvement in global marketing operations. He began his career at Interbrand in 1987, later working at Omnicom Group and Acer Inc. He founded his own marketing services company, Red Peak Group, in 2010. He currently serves as CEO of kyu, the strategic operating unit of Hakuhodo DY Holdings. Background Michael Birkin was born in England in 1958. Birkin's father, Sir Derek Birkin, was CEO of Rio Tinto Zinc, a mining company. After attending Marlborough College, where he now serves as a member of council, Birkin went on to study law at University College London. He was a nationally-ranked squash player and played on the Junior England Squad. In his spare time, Birkin pursues an interest in Renaissance art from the 13th, 14th, and 15th centuries. Career Early career In his early career, Birkin was trained as an accountant, work ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Conflict Of Interest
A conflict of interest (COI) is a situation in which a person or organization is involved in multiple interests, financial or otherwise, and serving one interest could involve working against another. Typically, this relates to situations in which the personal interest of an individual or organization might adversely affect a duty owed to make decisions for the benefit of a third party. An "interest" is a commitment, obligation, duty or goal associated with a particular social role or practice. By definition, a "conflict of interest" occurs if, within a particular decision-making context, an individual is subject to two coexisting interests that are in direct conflict with each other. Such a matter is of importance because under such circumstances the decision-making process can be disrupted or compromised in a manner that affects the integrity or the reliability of the outcomes. Typically, a conflict of interest arises when an individual finds themselves occupying two soc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
John Murphy (branding Consultant)
John Matthew Murphy (born 1944, Essex) is a British branding consultant who pioneered the art of brand valuation, that is, measuring the accounting value of a company's brands as assets, and in so doing, he stimulated the development of branding as an aspect of business. Murphy founded Interbrand, one of the first branding consultancies, and named many familiar brands. Interbrand and brand valuation In London in 1974, Murphy launched Novamark, a small company specialising in product naming and in trade mark registrations. In the 1970s, the scope of Novamark's consulting work expanded to encompass brand design and strategy. In 1979, when Murphy opened his first overseas office in New York, he adopted the name Interbrand. Among the concepts that Interbrand developed in the 1980s was brand valuation. As Murphy later explained, there was "a huge buying and selling of branded-goods businesses where what was essentially being bought and sold was brands. But nobody knew how to value ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Haymarket Media Group
Haymarket Media Group is a privately held media company headquartered in London. It has publications in the consumer, business and customer sectors, both print and online. It operates exhibitions allied to its own publications, and previously on behalf of organisations such as the BBC. The company expanded outside the UK in 1999. History Haymarket began in the 1950s, under the name Cornmarket Press. Clive Labovitch and Michael Heseltine – later a Cabinet minister under Margaret Thatcher and Deputy Prime Minister under John Major – who had met at university, started out with the 1957 ''Directory of Opportunities for Graduates'', and in 1959 relaunched ''Man About Town'', which was to become an influential (if unprofitable) men's consumer magazine. The company failed in its relaunch of the British news weekly ''Topic'', the title closing at the end of 1962, within three months of the takeover. The partners split in 1965, with Heseltine renaming his half of the business Haymar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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