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Blurbs
A blurb is a short promotional piece accompanying a piece of creative work. It may be written by the author or publisher or quote praise from others. Blurbs were originally printed on the back or rear dust jacket of a book, and are now also found on web portals and news websites. A blurb may introduce a newspaper or a book. History In the US, the history of the blurb is said to begin with Walt Whitman's collection, ''Leaves of Grass''. In response to the publication of the first edition in 1855, Ralph Waldo Emerson had sent Whitman a congratulatory letter, including the phrase "I greet you at the beginning of a great career": the following year, Whitman had these words stamped in gold leaf on the spine of the second edition. The word ''blurb'' was coined in 1907 by American humorist Gelett Burgess (1866–1951). His short 1906 book ''Are You a Bromide?'' was presented in a limited edition to an annual trade association dinner. The custom at such events was to have a dust jack ...
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Gary Shteyngart
Gary Shteyngart (; born July 5, 1972) is a Soviet-born American writer. He is the author of five novels (including ''Absurdistan'' and '' Super Sad True Love Story'') and a memoir. Much of his work is satirical. Early life Born Igor Semyonovich Shteyngart (russian: Игорь Семёнович Штейнгарт) in the Soviet Union, he spent the first seven years of his childhood living in a square dominated by a huge statue of Vladimir Lenin in what is now St. Petersburg—which he alternately calls "St. Leningrad" or "St. Leninsburg". He comes from a Jewish family, with an ethnically Russian maternal grandparent, and describes his family as typically Soviet. His father worked as an engineer in a LOMO camera factory; his mother was a pianist. When he was five, he wrote a 100-page comic novel. Shteyngart immigrated to the United States in 1979 and was brought up in Queens, New York, with no television in the apartment in which he lived, where English was not the household ...
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Fallacy Of Quoting Out Of Context
Quoting out of context (sometimes referred to as contextomy or quote mining) is an informal fallacy in which a passage is removed from its surrounding matter in such a way as to distort its intended meaning. Contextomies may be either intentional or accidental if someone misunderstands the meaning and omits something essential to clarifying it, thinking it to be non-essential. As a fallacy, quoting out of context differs from false attribution, in that the out of context quote is still attributed to the correct source. Arguments based on this fallacy typically take two forms: #As a straw man argument, it involves quoting an opponent out of context in order to misrepresent their position (typically to make it seem more simplistic or extreme) in order to make it easier to refute. It is common in politics. #As an appeal to authority, it involves quoting an authority on the subject out of context, in order to misrepresent that authority as supporting some position. Contextomy Context ...
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Dust Jacket
The dust jacket (sometimes book jacket, dust wrapper or dust cover) of a book is the detachable outer cover, usually made of paper and printed with text and illustrations. This outer cover has folded flaps that hold it to the front and back book covers. Dust jackets originally displayed cover information on top of a simple binding, at a time when it was not feasible to print directly onto the binding. The role of a dust jacket has been largely supplanted by modern hardcover printing technologies, which prints such information directly onto the binding. Modern dust covers still serve to display promotional material and shield the book from damage. The back panel or flaps of the dust cover are printed with biographical information about the author, a summary of the book from the publisher (known as a blurb) or critical praise from celebrities or authorities in the book's subject area. The information on the dust jacket often resembles that of the binding but may have additional ...
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Neil Gaiman
Neil Richard MacKinnon GaimanBorn as Neil Richard Gaiman, with "MacKinnon" added on the occasion of his marriage to Amanda Palmer. ; ( Neil Richard Gaiman; born 10 November 1960) is an English author of short fiction, novels, comic books, graphic novels, nonfiction, audio theatre, and films. His works include the comic book series '' The Sandman'' and novels '' Stardust'', ''American Gods'', ''Coraline'', and '' The Graveyard Book''. He has won numerous awards, including the Hugo, Nebula, and Bram Stoker awards, as well as the Newbery and Carnegie medals. He is the first author to win both the Newbery and the Carnegie medals for the same work, ''The Graveyard Book'' (2008). In 2013, '' The Ocean at the End of the Lane'' was voted Book of the Year in the British National Book Awards. It was later adapted into a critically acclaimed stage play at the Royal National Theatre in London, England that '' The Independent'' called "...theatre at its best". Early life Gaiman's fami ...
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Library Of Congress
The Library of Congress (LOC) is the research library that officially serves the United States Congress and is the ''de facto'' national library of the United States. It is the oldest federal cultural institution in the country. The library is housed in three buildings on Capitol Hill in Washington, D.C.; it also maintains a conservation center in Culpeper, Virginia. The library's functions are overseen by the Librarian of Congress, and its buildings are maintained by the Architect of the Capitol. The Library of Congress is one of the largest libraries in the world. Its "collections are universal, not limited by subject, format, or national boundary, and include research materials from all parts of the world and in more than 470 languages." Congress moved to Washington, D.C., in 1800 after holding sessions for eleven years in the temporary national capitals in New York City and Philadelphia. In both cities, members of the U.S. Congress had access to the sizable co ...
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Guardian Unlimited
TheGuardian.com, formerly known as Guardian.co.uk and ''Guardian Unlimited'', is a British news and media website owned by the Guardian Media Group. It contains nearly all of the content of the newspapers ''The Guardian'' and ''The Observer'', as well as a substantial body of web-only work produced by its own staff, including a rolling news service. As of November 2014, it was the second most popular online newspaper in the UK with over 17 million readers per month; with over 21 million monthly readers, Mail Online was the most popular. The site is made up of a core news site, with niche sections and subsections covering subjects including sport, business, environment, technology, arts and media, and lifestyle. TheGuardian.com is notable for its engagement with readers, including long-running talkboards and, more recently, a network of weblogs. Its seven blogs were joined on 14 March 2006, by a new comment section, "Comment is free", which has since merged into its Opinion sect ...
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Slate (magazine)
''Slate'' is an online magazine that covers current affairs, politics, and culture in the United States. It was created in 1996 by former '' New Republic'' editor Michael Kinsley, initially under the ownership of Microsoft as part of MSN. In 2004, it was purchased by The Washington Post Company (later renamed the Graham Holdings Company), and since 2008 has been managed by The Slate Group, an online publishing entity created by Graham Holdings. ''Slate'' is based in New York City, with an additional office in Washington, D.C. ''Slate'', which is updated throughout the day, covers politics, arts and culture, sports, and news. According to its former editor-in-chief Julia Turner, the magazine is "not fundamentally a breaking news source", but rather aimed at helping readers to "analyze and understand and interpret the world" with witty and entertaining writing. As of mid-2015, it publishes about 1,500 stories per month. A French version, ''slate.fr'', was launched in Februa ...
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The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital subscribers. It also is a producer of popular podcasts such as '' The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national " newspaper of record". For print it is ranked 18th in the world by circulation and 3rd in the U.S. The paper is owned by the New York Times Company, which is publicly traded. It has been governed by the Sulzberger family since 1896, through a dual-class share structure after its shares became publicly traded. A. G. Sulzberger, the paper's publisher and the company's chairman, is the fifth generation of the family to head the ...
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Film Promotion
Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution. Sometimes called the press junket or film junket, film promotion generally includes press releases, advertising campaigns, merchandising, franchising, media and interviews with the key people involved with the making of the film, like actors and directors. As with all business, it is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal about half the production budget. Publicity is generally handled by the distributor and exhibitors. Techniques In theaters Trailers are a mainstay of film promotion because they are delivered directly to movie-goers. They screen in theatres before movie showings. Generally they tell the story of the movie in a highly condensed fash ...
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Bored Of The Rings
''Bored of the Rings'' is a 1969 parody of J. R. R. Tolkien's ''The Lord of the Rings''. This short novel was written by Henry Beard and Douglas Kenney, who later founded '' National Lampoon''. It was published in 1969 by Signet for the ''Harvard Lampoon'', and, unusually for a parody, has remained in print for over 40 years. It has been translated into at least twelve languages. The parody steps through ''The Lord of the Rings'', in turn mocking the prologue, the map, and the main text. The text combines slapstick humour with deliberately inappropriate use of brand names. Book Approach The parody closely follows the outline of ''The Lord of the Rings'', lampooning the prologue and map of Middle-earth; its main text is a short satirical summary of Tolkien's plot. The witty text combines slapstick humour and deliberately inappropriate use of brand names. For example, the carbonated beverages ''Moxie'' and ''Pepsi'' replace ''Merry'' and ''Pippin''. Tom Bombadil appears ...
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The Lord Of The Rings
''The Lord of the Rings'' is an epic high-fantasy novel by English author and scholar J. R. R. Tolkien. Set in Middle-earth, intended to be Earth at some time in the distant past, the story began as a sequel to Tolkien's 1937 children's book '' The Hobbit'', but eventually developed into a much larger work. Written in stages between 1937 and 1949, ''The Lord of the Rings'' is one of the best-selling books ever written, with over 150 million copies sold. The title refers to the story's main antagonist, the Dark Lord Sauron, who, in an earlier age, created the One Ring to rule the other Rings of Power given to Men, Dwarves, and Elves, in his campaign to conquer all of Middle-earth. From homely beginnings in the Shire, a hobbit land reminiscent of the English countryside, the story ranges across Middle-earth, following the quest to destroy the One Ring mainly through the eyes of the hobbits Frodo, Sam, Merry and Pippin. Although often called a trilogy, the work was in ...
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Harvard Lampoon
''The Harvard Lampoon'' is an undergraduate humor publication founded in 1876 by seven undergraduates at Harvard University in Cambridge, Massachusetts. Overview The ''Harvard Lampoon'' publication was founded in 1876 by seven undergraduates at Harvard University in Cambridge, Massachusetts who were inspired by popular magazines like ''Punch'' (1841) and '' Puck'' (1871). ''The Harvard Lampoon'' is the world's third longest-running continually published humor magazine, after the Swedish '' Blandaren'' (1863) and the Swiss ''Nebelspalter'' (1875). The organization also produces occasional humor books (the best known being the 1969 J. R. R. Tolkien parody '' Bored of the Rings'') and parodies of national magazines such as ''Entertainment Weekly'' and ''Sports Illustrated''. Much of the organization's capital is provided by the licensing of the "Lampoon" name to '' National Lampoon'', begun by ''Harvard Lampoon'' graduates in 1970. The ''Lampoon'' publishes five issues annuall ...
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