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Bleed (printing)
In printing, bleed is printing that goes beyond the edge of where the sheet will be trimmed. In other words, the bleed is the area to be trimmed off. The bleed is the part on the side of a document that gives the printer a small amount of space to account for natural movement of the paper during guillotining, and design inconsistencies. Artwork and background colors often extend into the bleed area. After trimming, the bleed ensures that no unprinted edges occur in the final trimmed document. It is very difficult to print exactly to the edge of a sheet of paper/card, so to achieve this, it is necessary to print a slightly larger area than is needed and then trim the paper/card down to the required finished size. Images, background images and fills which are intended to extend to the edge of the page must be extended beyond the trim line to give a bleed. Bleeds in the US generally are 1/8 of an inch from where the cut is to be made. Bleeds in Europe generally are 2 to 5mm from wh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bleeds (printing)
Bleeding, hemorrhage, haemorrhage or blood loss, is blood escaping from the circulatory system from damaged blood vessels. Bleeding can occur internally, or externally either through a natural opening such as the mouth, nose, ear, urethra, vagina or anus, or through a puncture in the skin. Hypovolemia is a massive decrease in blood volume, and death by excessive loss of blood is referred to as exsanguination. Typically, a healthy person can endure a loss of 10–15% of the total blood volume without serious medical difficulties (by comparison, blood donation typically takes 8–10% of the donor's blood volume). The stopping or controlling of bleeding is called hemostasis and is an important part of both first aid and surgery. Types * Upper head ** Intracranial hemorrhage – bleeding in the skull. ** Cerebral hemorrhage – a type of intracranial hemorrhage, bleeding within the brain tissue itself. ** Intracerebral hemorrhage – bleeding in the brain caused by the ruptu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Printing
Printing is a process for mass reproducing text and images using a master form or template. The earliest non-paper products involving printing include cylinder seals and objects such as the Cyrus Cylinder and the Cylinders of Nabonidus. The earliest known form of printing as applied to paper was woodblock printing, which appeared in China before 220 AD for cloth printing. However, it would not be applied to paper until the seventh century.Shelagh Vainker in Anne Farrer (ed), "Caves of the Thousand Buddhas", 1990, British Museum publications, Later developments in printing technology include the movable type invented by Bi Sheng around 1040 AD and the printing press invented by Johannes Gutenberg in the 15th century. The technology of printing played a key role in the development of the Renaissance and the Scientific Revolution and laid the material basis for the modern knowledge-based economy and the spread of learning to the masses. History Woodblock printing Woodblock p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Book Trimming
Book trimming is the stage of the book production process in which the page edges of a book are trimmed so that all pages will stack with perfect edge alignment within the finished book jacket. The step before book trimming is the binding of the folded printing sheets. Trimming is performed either with a hydraulic book trimmer that is able to cut a whole book in one or two passes or, until the invention of hydraulic book trimmers, with a cutting press (or lying press) and plough. Cutting principles Knife cut principle The book-cutting machine works with three knives and uses the knife-cut principle. The knife-cut principle operates with only one knife per edge which cuts against a rubber surface. This surface supports the cut force. The three-knife-trim is performed in one step. The block is aligned and fixed by the pressure bar. The three knives cut all edges except the spine; new machines need only one step. Shear cut principle The shear cut principle works with two knives â ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Die Cutting (shearing)
Shearing, also known as die cutting, is a process that cuts stock without the formation of chips or the use of burning or melting. Strictly speaking, if the cutting blades are straight the process is called shearing; if the cutting blades are curved then they are shearing-type operations.Degarmo, p. 424. The most commonly sheared materials are in the form of sheet metal or plates. However, rods can also be sheared. Shearing-type operations include blanking, piercing, roll slitting, and trimming. It is used for metal, fabric, paper and plastics. Principle A punch (or moving blade) is used to push a workpiece against the die (or fixed blade), which is fixed. Usually, the clearance between the two is 5 to 40% of the thickness of the material, but dependent on the material. Clearance is defined as the separation between the blades, measured at the point where the cutting action takes place and perpendicular to the direction of blade movement. It affects the finish of the cut ( burr) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Graphic Art Software
Graphic art softwareBob Gordon, Maggie Gordon ''The Complete Guide to Digital Graphic Design '', 15 March 2002 pp:44 is a subclass of application software used for graphic design, multimedia development, stylized image development, technical illustration, general image editing, or simply to access graphic files. Art software uses either raster or vector graphic reading and editing methods to create, edit, and view art. Many artists and other creative professionals today use personal computers rather than traditional media. Using graphic art software may be more efficient than rendering using traditional media by requiring less hand–eye coordination, requiring less mental imaging skill, and utilizing the computer's quicker (sometimes more accurate) automated rendering functions to create images. However, advanced level computer styles, effects and editing methods may require a steeper learning curve of computer technical skills than what was required to learn traditional ha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Paper
Paper is a thin sheet material produced by mechanically or chemically processing cellulose fibres derived from wood, rags, grasses or other vegetable sources in water, draining the water through fine mesh leaving the fibre evenly distributed on the surface, followed by pressing and drying. Although paper was originally made in single sheets by hand, almost all is now made on large machines—some making reels 10 metres wide, running at 2,000 metres per minute and up to 600,000 tonnes a year. It is a versatile material with many uses, including printing, painting, graphics, signage, design, packaging, decorating, writing, and cleaning. It may also be used as filter paper, wallpaper, book endpaper, conservation paper, laminated worktops, toilet tissue, or currency and security paper, or in a number of industrial and construction processes. The papermaking process developed in east Asia, probably China, at least as early as 105 CE, by the Han court eunuch Cai Lun, although the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brochures
A brochure is originally an informative paper document (often also used for advertising) that can be folded into a template, pamphlet, or leaflet. A brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits. A brochure is a corporate marketing instrument used to promote a product or service offering. It is a tool that is used to circulate information about the product or service. A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. Depending on various aspects, there are different types of brochures, namely – Gate Fold Brochure, Fold Brochure, Trifold Brochure, and Z-Fold Brochure. Brochures are distributed in many different ways: as newspaper inserts, handed out personally, by ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Posters
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians, and films), propagandists, protestors, and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible. History Introduction According to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over the world. Visually str ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Overscan
Overscan is a behaviour in certain television sets, in which part of the input picture is shown outside of the visible bounds of the screen. It exists because cathode-ray tube (CRT) television sets from the 1930s through to the early 2000s were highly variable in how the video image was positioned within the borders of the screen. It then became common practice to have video signals with black edges around the picture, which the television was meant to discard in this way. Origins Early analog televisions varied in the displayed image because of manufacturing tolerance problems. There were also effects from the early design limitations of power supplies, whose DC voltage was not regulated as well as in later power supplies. This could cause the image size to change with normal variations in the AC line voltage, as well as a process called blooming, where the image size increased slightly when a brighter overall picture was displayed due to the increased electron beam current caus ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cropping (image)
Cropping is the removal of unwanted outer areas from a photographic or illustrated image. The process usually consists of the removal of some of the peripheral areas of an image to remove extraneous trash from the picture, to improve its framing, to change the aspect ratio, or to accentuate or isolate the subject matter from its background. Depending on the application, this can be performed on a physical photograph, artwork, or film footage, or it can be achieved digitally by using image editing software. The process of cropping is common to the photographic, film processing, broadcasting, graphic design, and printing businesses. In photography, print, and design In the printing, graphic design and photography industries, cropping is the removal of unwanted areas from the periphery of a photographic or illustrated image. Cropping is one of the most basic photo manipulation processes, and it is carried out to remove an unwanted object or irrelevant noise from the periphery ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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