Article Spinning
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Article Spinning
Article spinning is a writing technique used in search engine optimization (SEO), and other applications, which creates what deceitfully appears to be new content from what already exists. Content spinning works by replacing specific words, phrases, sentences, or even entire paragraphs with any number of alternate versions, in order to provide a slightly different variation with each spin — also known as Rogeting. This process can be completely automated or written manually as many times as needed. Early content produced through automated methods often resulted in articles which were hard or even impossible to read. However, as article-spinning techniques were refined they became more sophisticated, and can now result in readable articles which, upon cursory review, can appear original. The practice is sometimes considered falling under the category of spamdexing, a black hat SEO practice, given that no genuinely new content is created. Website authors use article spinning to r ...
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Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organic search, organic" results) rather than direct traffic or Online advertising, paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or Keyword research, keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the sear ...
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Rogeting
Rogeting is an informal neologism created to describe the act of modifying a published source by substituting synonyms for sufficient words to fool plagiarism detection software, often resulting in the creation of new meaningless phrases through extensive synonym swapping. The term, a reference to Roget's Thesaurus ''Roget's Thesaurus'' is a widely used English-language thesaurus, created in 1805 by Peter Mark Roget (1779–1869), British physician, natural theologian and lexicographer. History It was released to the public on 29 April 1852. Roget was i ..., has been attributed to Chris Sadler, principal lecturer in business information systems at Middlesex University, who found the practice in papers submitted by his students, though there is no scholarly evidence of Rogeting more broadly, as little research into Rogeting has been conducted. Rogeting simply consists of replacing words with their synonyms, chosen from a thesaurus. Since plagiarism detection software operate ...
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Spamdexing
Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed, in a manner inconsistent with the purpose of the indexing system."Word Spy - spamdexing" (definition), March 2003, webpagWordSpy-spamdexing. Spamdexing could be considered to be a part of search engine optimization, although there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Overview Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove susp ...
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Black Hat SEO
Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed, in a manner inconsistent with the purpose of the indexing system."Word Spy - spamdexing" (definition), March 2003, webpagWordSpy-spamdexing. Spamdexing could be considered to be a part of search engine optimization, although there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Overview Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove suspe ...
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Search Engine Results Page
Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query. The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads. The results are of two general types : * organic search: retrieved by the search engine's algorithm * sponsored search: advertisements. The results are normally ranked by relevance to the query. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web, and a short description showing where the keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display. Due to the huge number of items that are available or related to ...
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Duplicate Content
Duplicate content is a term used in the field of search engine optimization to describe content that appears on more than one web page. The duplicate content can be substantial parts of the content within or across domains and can be either exactly duplicate or closely similar. When multiple pages contain essentially the same content, search engines such as Google and Bing can penalize or cease displaying the copying site in any relevant search results. Types Non-malicious Non-malicious duplicate content may include variations of the same page, such as versions optimized for normal HTML, mobile devices, or printer-friendliness, or store items that can be shown via multiple distinct URLs. Duplicate content issues can also arise when a site is accessible under multiple subdomains, such as with or without the "www." or where sites fail to handle the trailing slash of URLs correctly. Another common source of non-malicious duplicate content is pagination, in which content and/or corres ...
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Automated Paraphrasing
Paraphrase or paraphrasing in computational linguistics is the natural language processing task of detecting and generating paraphrases. Applications of paraphrasing are varied including information retrieval, question answering, text summarization, and plagiarism detection. Paraphrasing is also useful in the evaluation of machine translation, as well as semantic parsing and generation of new samples to expand existing corpora. Paraphrase generation Multiple sequence alignment Barzilay and Lee proposed a method to generate paraphrases through the usage of monolingual parallel corpora, namely news articles covering the same event on the same day. Training consists of using multi-sequence alignment to generate sentence-level paraphrases from an unannotated corpus. This is done by * finding recurring patterns in each individual corpus, i.e. " (injured/wounded) people, seriously" where are variables * finding pairings between such patterns the represent paraphrases, i.e. " (i ...
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Idiom (language Structure)
Idiom, also called idiomaticness or idiomaticity, is the syntactical, grammatical, or structural form peculiar to a language. Idiom is the realized structure of a language, as opposed to possible but unrealized structures that could have developed to serve the same semantic functions but did not. The grammar of a language (its morphology, phonology, and syntax) is inherently arbitrary and peculiar to a specific language (or group of related languages). For example, although in English it is idiomatic (accepted as structurally correct) to say "cats are associated with agility", other forms could have developed, such as "cats associate toward agility" or "cats are associated of agility". Unidiomatic constructions sound wrong to fluent speakers, although they are often entirely comprehensible. For example, the title of the classic book ''English as She Is Spoke'' is easy to understand (its idiomatic counterpart is ''English as It Is Spoken''), but it deviates from English idiom in ...
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Part Of Speech
In grammar, a part of speech or part-of-speech (abbreviated as POS or PoS, also known as word class or grammatical category) is a category of words (or, more generally, of lexical items) that have similar grammatical properties. Words that are assigned to the same part of speech generally display similar syntactic behavior (they play similar roles within the grammatical structure of sentences), sometimes similar morphological behavior in that they undergo inflection for similar properties and even similar semantic behavior. Commonly listed English parts of speech are noun, verb, adjective, adverb, pronoun, preposition, conjunction, interjection, numeral, article, and determiner. Other terms than ''part of speech''—particularly in modern linguistic classifications, which often make more precise distinctions than the traditional scheme does—include word class, lexical class, and lexical category. Some authors restrict the term ''lexical category'' to refer only to a particular ...
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Proper Noun
A proper noun is a noun that identifies a single entity and is used to refer to that entity (''Africa'', ''Jupiter'', ''Sarah'', ''Microsoft)'' as distinguished from a common noun, which is a noun that refers to a class of entities (''continent, planet, person, corporation'') and may be used when referring to instances of a specific class (a ''continent'', another ''planet'', these ''persons'', our ''corporation''). Some proper nouns occur in plural form (optionally or exclusively), and then they refer to ''groups'' of entities considered as unique (the ''Hendersons'', the ''Everglades'', ''the Azores'', the ''Pleiades''). Proper nouns can also occur in secondary applications, for example modifying nouns (the ''Mozart'' experience; his ''Azores'' adventure), or in the role of common nouns (he's no ''Pavarotti''; a few would-be ''Napoleons''). The detailed definition of the term is problematic and, to an extent, governed by convention. A distinction is normally made in current ling ...
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Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ...
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Content Farm
A content farm (or content mill) is a company that employs large numbers of freelance writers to generate a large amount of textual web content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines, known as SEO (search engine optimization). Their main goal is to generate advertising revenue through attracting reader page views, as first exposed in the context of social spam. Articles in content farms have been found to contain identical passages across several media sources, leading to questions about the sites placing SEO goals over factual relevance. Proponents of the content farms claim that from a business perspective, traditional journalism is inefficient. Content farms often commission their writers' work based on analysis of search engine queries that proponents represent as "true market demand", a feature that traditional journalism purportedly lacks. Characteristics Some sites labeled as content farms may contain a la ...
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