Zong 4G
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Zong 4G
CMPak Limited ( ur, ), doing business under brand name Zong, is a Pakistan based mobile data network operator, owned by the company China Mobile. It is the first overseas setup of China Mobile through acquisition of a license from Millicom to operate a GSM network in Pakistan in 2008. Zong is a 100% subsidiary of China Mobile. It is Pakistan's second-largest GSM mobile service provider and third largest mobile service in terms of subscriber base of 44 million, among which 28 million are 4G/LTE subscribers. With over 14,000 4G enabled sites across the county, it has a market share of 22% among cellular operators in the country. History Zong commenced operations as Paktel by Cable & Wireless plc, Cable & Wireless in 1991. It was the first company granted a free license to carry out cellular phone services in Pakistan. It carried out Advanced Mobile Phone System, AMPS services until 2004, when the company launched GSM services. In 2003, Millicom Corporation, who at that time wer ...
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Paktel
Paktel ( ur, ) was the pioneer cellular operator of Pakistan. It was the trend setter company granted license to carry out cellular phone services in Pakistan, set up by Cable & Wireless. It carried out AMPS services until 2004 when the company switched to GSM technology. Paktel offered only mobile telephony service to its 2 million subscriber base. As of 2007, Paktel was ranked fifth mobile player of Pakistani market owing to low subscriber base and market share. After the completion of its acquisition by China Mobile, Paktel was rebranded Zong Pakistan on April 1, 2008. History Cable & Wireless with his local partner Hasan Group of Companies (major local team was consisting on Farooq Hasan, R A Zuberi, Shahid Mahmud, Syed Ahmed Ali, Qazi Abdul Wahid & Dewan) launched commercial service Paktel in 1990. Paktel was granted a license in early 1990 to operate a cellular telephone network throughout Pakistan. It was the first company granted a free license to carry out cellular ...
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UMTS
The Universal Mobile Telecommunications System (UMTS) is a third generation mobile cellular system for networks based on the GSM standard. Developed and maintained by the 3GPP (3rd Generation Partnership Project), UMTS is a component of the International Telecommunication Union IMT-2000 standard set and compares with the CDMA2000 standard set for networks based on the competing cdmaOne technology. UMTS uses wideband code-division multiple access (W-CDMA) radio access technology to offer greater spectral efficiency and bandwidth to mobile network operators. UMTS specifies a complete network system, which includes the radio access network (UMTS Terrestrial Radio Access Network, or UTRAN), the core network (Mobile Application Part, or MAP) and the authentication of users via SIM (subscriber identity module) cards. The technology described in UMTS is sometimes also referred to as Freedom of Mobile Multimedia Access (FOMA) or 3GSM. Unlike EDGE (IMT Single-Carrier, based on GSM) and ...
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Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usua ...
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Zong Logo
Zong may refer to: * Zong (surname), including a list of people with the name * Zong (payments provider), American micropayments provider * Zong (mobile network), mobile data network provider in Pakistan * ''Zong!'', a 2008 book-length poem by M. NourbeSe Philip * ''Zong'' massacre, a 1781 slave massacre on the British slave ship ''Zong'' * Zongzi, or zong, a traditional Chinese rice dish See also * Zhuang (surname) * Dzong architecture, a type of fortified monastery architecture in Bhutan and Tibet * ''Crystals of Zong'', maze-chase game wfor the Commodore 64 * Dai Zong Dai Zong is a fictional character in ''Water Margin'', one of the Four Great Classical Novels in Chinese literature. Nicknamed "Magic Traveller", he ranks 20th among the 36 Heavenly Spirits, the first third of the 108 Stars of Destiny. Backgr ..., a fictional character in ''Water Margin'', a classic Chinese novel * '' Zing Zong'', a 1991 soukous album by Kanda Bongo Man {{disambiguation ...
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Retail
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a very ancient history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the provision ...
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Franchising
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee. In return, the franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a franchise agreement. The word ''franchise'' is of Anglo-French derivation—from , meaning 'free'—and is used both as a noun and as a (transitive) verb. For the franchisor, use of a franchise system is an alternative business growth strategy, compared to expansion through corporate owned outlets or "chain stores". Adopting a franchise system business growth strategy for the sale and distribution of goods and services minimizes the franchisor's capital investment and liability risk. Franchising is rarely an equal partnership, especially in ...
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Fiber-to-the Home
Fiber to the ''x'' (FTTX; also spelled "fibre") or fiber in the loop is a generic term for any broadband network architecture using optical fiber to provide all or part of the local loop used for last mile telecommunications. As fiber optic cables are able to carry much more data than copper cables, especially over long distances, copper telephone networks built in the 20th century are being replaced by fiber. FTTX is a generalization for several configurations of fiber deployment, arranged into two groups: FTTP/FTTH/FTTB (Fiber laid all the way to the premises/home/building) and FTTC/N (fiber laid to the cabinet/node, with copper wires completing the connection). Residential areas already served by balanced pair distribution plant call for a trade-off between cost and capacity. The closer the fiber head, the higher the cost of construction and the higher the channel capacity. In places not served by metallic facilities, little cost is saved by not running fiber to the home ...
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Pakistan Telecommunication Authority
The Pakistan Telecommunication Authority (PTA) ( ur, ) is the telecommunication regulator of Pakistan, responsible for the establishment, operation and maintenance of telecommunication systems and the provision of telecommunication services in Pakistan. Headquartered in Islamabad, PTA also has regional offices located in Karachi, Lahore, Peshawar, Quetta, Muzaffarabad, Rawalpindi, Multan and Gilgit. History The Pakistan Telecommunication Ordinance 1994, established the primary regulatory framework for the telecommunication industry including the establishment of an authority. Thereafter, Telecommunication (Re-Organization) Act no XVII was promulgated in 1996 that aimed to reorganize the telecom sector of Pakistan. Under Telecom Reorganization Act 1996, Pakistan Telecommunication Authority (PTA) was established in 1996 to regulate the establishment, operation and maintenance of telecommunication systems and the provision of telecom services. Functions To regulate the establis ...
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LTE Advanced
LTE Advanced (LTE+) is a mobile communication standard and a major enhancement of the LTE (telecommunication), Long Term Evolution (LTE) standard. It was formally submitted as a candidate 4G to ITU-T in late 2009 as meeting the requirements of the IMT-Advanced standard, and was standardized by the 3rd Generation Partnership Project (3GPP) in March 2011 as 3GPP Release 10. The LTE+ format was first proposed by NTT DoCoMo of Japan and has been adopted as the international standard. LTE standardization has matured to a state where changes in the specification are limited to corrections and bug fixes. The first commercial services were launched in Sweden and Norway in December 2009 followed by the United States and Japan in 2010. More LTE networks were deployed globally during 2010 as a natural evolution of several 2G and 3G systems, including Global system for mobile communications (GSM) and Universal Mobile Telecommunications System (UMTS) in the 3GPP family as well as CDMA2000 in ...
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Evolved High Speed Packet Access
Evolved High Speed Packet Access, HSPA+, HSPA (Plus) or HSPAP, is a technical standard for wireless broadband telecommunication. It is the second phase of HSPA which has been introduced in 3GPP release 7 and being further improved in later 3GPP releases. HSPA+ can achieve data rates of up to 42.2 Mbit/s. It introduces antenna array technologies such as beamforming and multiple-input multiple-output communications (MIMO). Beam forming focuses the transmitted power of an antenna in a beam towards the user's direction. MIMO uses multiple antennas at the sending and receiving side. Further releases of the standard have introduced dual carrier operation, i.e. the simultaneous use of two 5 MHz carriers. HSPA+ is an evolution of HSPA that upgrades the existing 3G network and provides a method for telecom operators to migrate towards 4G speeds that are more comparable to the initially available speeds of newer LTE networks without deploying a new radio interface. HSPA+ should n ...
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