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Zeta Interactive
Zeta Global Holdings Corp. is a data-driven marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships. Zeta Global has the industry's third largest data set (2.4B+ identities), next to Google and Facebook, powered by demographic, locational, behavioral, transactional, and predictive signals. The company went public on the New York Stock Exchange on June 10, 2021 at a $1.7 billion valuation. The company's headquarters are in New York City, with 15 offices worldwide, in 11 countries, including Silicon Valley, London, as well as Chennai and Hyderabad in India. Zeta has more than 1,300 employees worldwide. The company's CEO is David A. Steinberg. Forbes Magazine reported that the company has been referred to as a 'Unicorn' - a "billion-dollar startup". According to The Wall Street Journal, as of March 2020 the company is profitable, with annual reven ...
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Publicly Held Company
A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange ( listed company), which facilitates the trade of shares, or not (unlisted public company). In some jurisdictions, public companies over a certain size must be listed on an exchange. In most cases, public companies are ''private'' enterprises in the ''private'' sector, and "public" emphasizes their reporting and trading on the public markets. Public companies are formed within the legal systems of particular states, and therefore have associations and formal designations which are distinct and separate in the polity in which they reside. In the United States, for example, a public company is usually a type of corporation (though a corporation need not be a public company), in the United Kingdom it is usually a public limited company (plc), in F ...
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John Sculley
John Sculley III (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$10.2 million. Sales at Apple increased from $800 million to $8 billion under Sculley's management, although many attribute his success to Sculley joining the company just when Steve Jobs' visions and Steve Wozniak's creations had become highly lucrative. His stint at Apple remains controversial due to his departure from co-founder Steve Jobs's sales structure, particularly regarding Sculley's decision to compete with IBM in selling computers to the same types of customers. Others say that the "two clashed over management styles and priorities, Jobs focusing on future in ...
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New England Patriots
The New England Patriots are a professional American football team based in the Greater Boston area. They compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) AFC East, East division. The Patriots play home games at Gillette Stadium in Foxborough, Massachusetts, which is southwest of downtown Boston. The franchise is owned by Robert Kraft, who purchased the team in 1994. As of 2022, the Patriots are the ninth Forbes list of the most valuable sports teams, most valuable sports team in the world and have sold out every home game since 1994. Founded in 1959 as the Boston Patriots, the team was a charter member of the American Football League (AFL) before joining the NFL in 1970 through the AFL–NFL merger. The Patriots played their home games at various stadiums throughout Boston until the franchise relocation of professional sports teams, moved to Foxborough in 1971. As part of the move, the team changed its name to ...
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The Kraft Group
The Kraft Group, LLC, is a group of privately held companies in the professional sports, manufacturing, and real estate development industries doing business in 90 countries. Founded in 1998 by American businessman Robert Kraft as a holding company for various interests he had acquired since 1968, it is based in Foxborough, Massachusetts. Corporate structure * Kraft Sports Group ** New England Patriots, LP (founded in 1960, acquired by Kraft in 1994) ** New England Revolution, LP (founded by Kraft in 1995) ** Gillette Stadium, $325 million facility privately financed by Kraft (opened 2002) *** Patriot Place, $350 million "lifestyle and entertainment center" around Gillette Stadium (opened 2007–2008) ** TeamOps, LLC (founded in 2006) *** TeamOps (Event Staff) *** TeamOps Detect ** Boston Breach, a Call of Duty League team (founded in 2021) ** Boston Uprising, an Overwatch League team (founded in 2017) * Kraft Analytics Group (KAGR) * Rand-Whitney Group, LLC (founded in 18 ...
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Young & Rubicam
VMLY&R is an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Young & Rubicam, founded in 1923. It is a subsidiary of WPP plc multinational advertising and public relations holding company. VMLY&R employs more than 7,000 employees in over 75 offices worldwide with principal offices in Kansas City, New York, London, São Paulo, Shanghai, Singapore, and Sydney. In October 2018, the Sudler network combined with VMLY&R, creating VMLY&R Health. In early 2020, Medical, Marketing and Media (MM&M) magazine ranked VMLY&R as No. 18 for North American revenue of healthcare marketing agencies. Jon Cook is CEO, Eric Campbell is global president, Debbi Vandeven is global chief creative officer, and Beth Wade is global chief marketing officer of VMLY&R. History Y&R In 1923, John Orr Young and Raymond Rubicam established a s ...
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1984 (advertisement)
"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. English athlete Anya Major performed as the unnamed heroine and David Graham as Big Brother. In the US, it first aired in 10 local outlets, including Twin Falls, Idaho, where Chiat/Day ran the ad on December 31, 1983, at the last possible break before midnight on KMVT, so that the advertisement qualified for the 1984 Clio Awards. Its second televised airing, and only US national airing, was on January 22, 1984, during a break in the third quarter of the telecast of Super Bowl XVIII by CBS. In one interpretation of the commercial, "1984" used the unnamed heroine to represent the coming of the Macintosh (indicated by her white tank top with a stylized line drawing of Apple’s Macintosh computer on it) as a means of savin ...
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Customer Lifecycle Management
Customer lifecycle management or CLM is the measurement of multiple customer-related metrics, which, when analyzed for a period of time, indicate performance of a business. The overall scope of the CLM implementation process encompasses all domains or departments of an organization, which generally brings all sources of static and dynamic data, marketing processes, and value-added services to a unified decision supporting platform through iterative phases of customer acquisition, retention, cross- and upselling, and lapsed customer win-back. Some detailed CLM models further break down these phases into acquisition, introduction to products, profiling of customers, growth of customer base, cultivation of loyalty among customers, and termination of customer relationship. Any customer lifecycle management program would need to use a customer relationship management system (CRM). According to a DM Review magazine article by Claudia Imhoff, et al., "The purpose of the custo ...
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Big Data
Though used sometimes loosely partly because of a lack of formal definition, the interpretation that seems to best describe Big data is the one associated with large body of information that we could not comprehend when used only in smaller amounts. In it primary definition though, Big data refers to data sets that are too large or complex to be dealt with by traditional data-processing application software. Data with many fields (rows) offer greater statistical power, while data with higher complexity (more attributes or columns) may lead to a higher false discovery rate. Big data analysis challenges include capturing data, data storage, data analysis, search, sharing, transfer, visualization, querying, updating, information privacy, and data source. Big data was originally associated with three key concepts: ''volume'', ''variety'', and ''velocity''. The analysis of big data presents challenges in sampling, and thus previously allowing for only observations and sampl ...
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Disqus
Disqus () is an American blog comment hosting service for web sites and online communities that use a networked platform. The company's platform includes various features, such as social integration, social networking, user profiles, spam and moderation tools, analytics, email notifications, and mobile commenting. It was founded in 2007 by Daniel Ha and Jason Yan as a Y Combinator startup. In 2011, Disqus ranked 2 in Quantcast's U.S. networks with 151 million monthly unique U.S. visits. Disqus was featured on CNN, ''The Daily Telegraph'', and IGN, and about 750,000 blogs and web sites."The Numbers of Disqus"
May 4, 2011. Blog.disqus.com, Retrieved October 18, 2011.
On December 5, 2017, Disqus was acquired by

Chief Research Officer
The chief research officer (CRO), research officer, or research director, is a job title commonly given to the most senior executive in an enterprise responsible for the research that supports enterprise goals. Generally, the CRO reports to the chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especial .... In educational organizations, they report to the chancellor or president. References * Management occupations Research and development {{job-stub ...
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Jackson Hewitt
Jackson Hewitt Tax Service Inc. is the second largest Tax preparation in the United States, tax-preparation service in the United States; responsible for preparing over 2 million federal, state, and local income-tax returns each year. The headquarters is located in Jersey City, New Jersey. It operated more than 6,000 franchised and company-owned locations throughout the United States, including nearly 3,000 located in Walmart stores nationwide. In January 1998, the Cendant, Cendant Corporation, a consumer conglomerate, purchased Jackson Hewitt in a transaction valued at approximately $480 million. In 2004, Jackson Hewitt Tax Service Inc. was spun off as a separate company. History Foundation Jackson Hewitt was founded in 1982 by John Hewitt (entrepreneur), John Hewitt with a variety of investors who purchased the six-location, Norfolk, Virginia, Norfolk, Virginia-based Mel Jackson's Tax Service and renamed it Jackson Hewitt. For the next few years, the company grew slowly ...
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EXL Service Holdings
EXL Service is a global analytics and digital solutions company serving industries including insurance, healthcare, banking and financial services, media, retail, and others. The company is headquartered in New York and has more than 37,000 professionals in locations throughout the United States, Europe, Asia, Latin America, Australia and South Africa. EXL was co-founded in 1999 by Vikram Talwar and Rohit Kapoor. After formation in 1999, Vikram Talwar served as chief executive officer (CEO) and vice-chairman. Currently, Rohit Kapoor is serving as the company's CEO and vice-chairman. Previously, Kapoor had held the position of president in the company. In August 2001, Conseco acquired EXL and operated it as a wholly owned subsidiary. In 2002, Oak Hill Capital Partners and FTVentures acquired the company from Conseco. The company's stock started trading on the NASDAQ exchange on October 20, 2006, under the symbol EXLS. Shortly before EXL's debut on NASDAQ, it started down th ...
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