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Z-CARD
Z-CARD is the registered trademark for a foldable invented by George McDonald when he was a travel writer and consultant for British Airways. History McDonald found that traditional fold-out maps were too bulky to carry with him on travel research trips and wanted a more convenient solution. From this the Z-CARD was developed and launched in 1992,The Telegraph Z-Card seeks to shape up for austerity times 2011-4-19, retrieved 2012-12-10 with the company as it looks today being founded in 2003. The Z-CARD was quickly adopted as a marketing communications tool and reached such prevalence that the term ''z-card'' is now used as reference to many z-fold or concertina card and not just those produced by Z-CARD Ltd. While Z-CARD pioneered the z-fold market from 1992, a numbe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Comp Card
A comp card (also called composite card, Z card, zed card or Sed card) is a marketing tool for actors and especially models. They serve as the latest and best of a model's portfolio and are used as a business card. A Z-CARD is also a folded leaflet format, typically used for marketing communications campaigns for example a loyalty programme or seasonal promotion. History Peter Marlowe in London invented models composites in 1965, then printed on paper to A4 format. The format was changed in 1972 to A5 card format, for filing purposes, and a few other companies started publishing cards for the model industry under different trade names since Peter Marlowe had registered the trademark "Model Composite" in Europe and the USA. Amongst these was Sebastian Sed who traded under the name Sed Cards, which are sometimes mis-pronounced as Z ("Zed") or Set cards. The publishing house of Marlowe Press stopped trading in 1990 and the words "models composites" and "comp cards" became generic w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a major settlement for two millennia. The City of London, its ancient core and financial centre, was founded by the Romans as '' Londinium'' and retains its medieval boundaries.See also: Independent city § National capitals The City of Westminster, to the west of the City of London, has for centuries hosted the national government and parliament. Since the 19th century, the name "London" has also referred to the metropolis around this core, historically split between the counties of Middlesex, Essex, Surrey, Kent, and Hertfordshire, which largely comprises Greater London, governed by the Greater London Authority.The Greater London Authority consists of the Mayor of London and the London Assembly. The London Mayor is distinguished fr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chartered Institute Of Marketing
The Chartered Institute of Marketing (CIM) was founded in 1911. It has over 30,000 members, including more than 3,000 registered Chartered Marketers. CIM offers 130 study centres in 36 countries, and exam centres in 132 countries. In 1952 Prince Philip, Duke of Edinburgh, became the institute's patron, taking over from King George VI who was appointed in 1937 as CIM's first royal patron. In 2019 Charles, Prince of Wales, became the new patron of CIM. The first Code of Practice was introduced in 1973, and in 1989, the institute was awarded a royal charter. CIM offers training courses, and professional qualifications, from foundation to postgraduate or master's degree level ( EQF Level 7). In 1992, the European Union declared CIM's flagship qualification as the "preferred professional marketing qualification through member states". Membership The two types of membership offered by CIM consist of the following grades: Introductory Membership: *Affiliate Studying *Affiliate Prof ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Merchant Mariner's Document
{{unreferenced, date=June 2013 __NOTOC__ Under the Seafarers' Identity Documents Convention, 1958, countries with a Merchant Navy or Merchant Marine require identifying credentials for their mariners. The Merchant Mariner's Document (MMD) or Z-card in the United States, and the Ordinary Seaman's Certificate in the United Kingdom are examples of these credentials. United Kingdom An Ordinary Seaman Certificate is a required certification to obtain a job as an Ordinary Seaman, a rating in a merchant ship's deck department. It consists mostly of proof of identity, proof of some minimal health (possibly including a drug test) and some minimal age, and the standards defined under Standards of Training, Certification and Watchkeeping for Seafarers ( STCW). United States The Merchant Mariner's Document (MMD), previously called a Z-Card, is a kind of Merchant Mariner Credential previously issued by the United States Coast Guard in accordance with the STCW guidelines, and, until completel ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Collateral
In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective. The brand of the company usually presents itself by way of its collateral to enhance its brand through a consistent message and other media, and must use a balance of information, promotional content, and entertainment. Overview Common examples include: * Sales brochures and other printed product information * Visual aids used in sales presentations * Web content * Sales scripts * Demonstration scripts * Product data sheets * Product white papers * Promotional pictures See also * Enterprise content management * Content creation Content creation is the contribution of information to any Content (media), media and most especially to digital content, digital ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Folded Leaflet
Leaflets that are folded are usually used for advertising or marketing purposes, or for information supplementary to labels. There are many types of folds; only the most popular types are listed here. Although it is difficult to put a date on when some of these folds were first used, it is evident that their popularity boomed when the first mass production printers were introduced. Parallel fold Different kinds of parallel folds are concertina folds, letter folds and gate folds. Concertina fold A concertina fold, also known as a zig-zag fold, accordion fold or z-fold, is a continuous parallel folding of brochures and similar printed material in an accordion-like fashion, that is with folds alternatively made to the front and back in zig-zag folds. Because they do not nest (as in Letter Folds) panels can be the same size. Seen from above, concertina folds resemble a Z or M or series of zigs and zags. In bookbinding a ''leporello binding'' has its pages concertina-folded, as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Card
Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, company or business affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. Before the advent of electronic communication business cards might also include telex details. Now they may include social media addresses such as Facebook, LinkedIn and Twitter. Traditionally, many cards were simple black text on white stock, and the distinctive look and feel of cards printed from an engraved plate was a desirable sign of professionalism. In the late 20th century, technological advances drove changes in style, and today a professional business card will often include one or more aspects of striking visual design. Prior to the COVID-19 pandemic, approximately 7 billion business car ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brochure
A brochure is originally an Information, informative paper document (often also used for advertising) that can be folded into a template, pamphlet, or Folded leaflet, leaflet. A brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format. Brochures are promotional documents, primarily used to introduce a company, organization, Product (business), products or Service (economics), services and inform prospective customers or members of the public of the benefits. A brochure is a corporate marketing instrument used to promote a product or service offering. It is a tool that is used to circulate information about the product or service. A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. Depending on various aspects, there are different types of brochures, namely – Gate Fold Brochure, Fold Brochure, Trifold Brochure, and Z-Fold Brochure. Brochures are distributed in man ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
JCDecaux
Decaux Group (JCDecaux SA, ) is a multinational corporation based in Neuilly-sur-Seine, near Paris, France, known for its bus-stop advertising systems, billboards, public bicycle rental systems, and street furniture. It is the largest outdoor advertising corporation in the world. The company was founded in 1964 in Lyon, France, by Jean-Claude Decaux. Over the years it has expanded aggressively, partly through acquisitions of smaller advertising companies in several countries. JCDecaux currently employs more than 10,720 people worldwide and maintains a presence in over 80 countries. In France alone, JCDecaux employs more than 3,500 people. History Jean-Claude Decaux (b. in 1937) first created a company in 1955 that specialised in Outdoor advertising alongside motorways. However, as these billboards were heavily taxed by law, Jean-Claude Decaux turned towards a business model in 1964 that was based on city billboards and invented the concept of advertising street furniture â ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McCann Erickson
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick. McCann Worldgroup, along with agency networks MullenLowe and FCB, make up The Interpublic Group of Companies (IPG), one of the four large holding companies in the advertising industry. Ad campaigns In 1964, the "Put a Tiger in Your Tank" campaign was developed by McCann Erickson for Esso. Sales soared and the advertising became the talk of the land; ''Time'' magazine declared 1964 to be "The Year of the Tiger" along Madison Avenue. McCann Erickson created Coca-Cola's "It's The Real Thing" slogan and ad campaign, including the 1971 "Hilltop" ad, which featured the " I'd Lik ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Saatchi & Saatchi
Saatchi & Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as ''Saatchi & Saatchi PLC'' from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005 it went private. History Early years (1970–1975) Saatchi & Saatchi was founded in London by brothers Maurice (now Lord Saatchi) and Charles in 1970. Following stints starting as a copywriter at the New York City offices of Benton & Bowles in 1965, then at Collett Dickenson Pearce and John Collins & Partners, Charles Saatchi teamed up with art director Ross Cramer, and the genesis of what would become Saatchi & Saatchi was born in London in 1967 as the creative consultancy CramerSaatchi. The consultanc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Augmented Reality
Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects. The overlaid sensory information can be constructive (i.e. additive to the natural environment), or destructive (i.e. masking of the natural environment). This experience is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one's ongoing perception of a real-world environment, whereas virtual reality completely replaces the user's real-world environment with a simulated one. Augmented reality is largely synonymous with mixed reality. There is also overlap ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
