In
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
and
sales
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale.
The seller, or the provider of the goods or services, completes a sale in r ...
, marketing collateral is a collection of
media
Media may refer to:
Communication
* Media (communication), tools used to deliver information or data
** Advertising media, various media, content, buying and placement for advertising
** Broadcast media, communications delivered over mass el ...
used to support the sales of a
product
Product may refer to:
Business
* Product (business), an item that serves as a solution to a specific consumer problem.
* Product (project management), a deliverable or set of deliverables that contribute to a business solution
Mathematics
* Produ ...
or
service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.
/ref>
The brand of the company usually presents itself by way of its collateral to enhance its brand through a consistent message and other media, and must use a balance of information, promotional content, and entertainment.
Overview
Common examples include:
* Sales brochure
A brochure is originally an Information, informative paper document (often also used for advertising) that can be folded into a template, pamphlet, or Folded leaflet, leaflet. A brochure can also be a set of related unfolded papers put into a po ...
s and other printed product information
* Visual aids used in sales presentations
* Web content
Web content is the wikt:text, text, visual system, visual or audio signal, audio Content (media), content that is made available online and user encountered as part of the online usage and user experience, experience on websites. It may include t ...
* Sales scripts
* Demonstration scripts
* Product data sheets
* Product white paper
A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. A white paper ...
s
* Promotional pictures
See also
* Enterprise content management
Enterprise content management (ECM) extends the concept of content management by adding a timeline for each content item and, possibly, enforcing processes for its creation, approval and distribution. Systems using ECM generally provide a secure ...
* Content creation
Content creation is the contribution of information to any Content (media), media and most especially to digital content, digital media for an end-user/audience in specific contexts. Content is "something that is to be expressed through some Medi ...
References
{{DEFAULTSORT:Marketing Collateral
Personal selling