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Yushau Shuaib
Yushau Abdulhameed Shuaib (born October 10, 1969) is a Nigerian writer. He is an author, public relations practitioner and public affairs commentator on national and international issues, including subjects such as public relations practice, gender equality, national security, youth development, religious tolerance, media arts and crime prevention. He has published over 300 articles in various national dailies in Nigeria. A graduate of Mass-Communication from Bayero University Kano, he holds a master's degree in Public Relations from the University of Westminster, London. Shuaib has won several awards in public relations practice and writing skills. Yushau Shuaib had worked as a spokesperson for government institutions, including the Federal Ministries of Information, Finance and also Health at various times. He was also Head of Press and Public Relations at the Revenue Mobilisation Allocation and Fiscal Commission (RMAFC) and National Emergency Management Agency (Nigeria) Th ...
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Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be ge ...
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Public Speaking
Public speaking, also called oratory or oration, has traditionally meant the act of speaking face to face to a live audience. Today it includes any form of speaking (formally and informally) to an audience, including pre-recorded speech delivered over great distance by means of technology. Confucius, one of many scholars associated with public speaking, once taught that if a speech was considered to be a good speech, it would impact the individuals' lives whether they listened to it directly or not. His idea was that the words and actions of someone of power can influence the world. Public speaking is used for many different purposes, but usually as some mixture of teaching, persuasion, or entertaining. Each of these calls upon slightly different approaches and techniques. Public speaking was developed as a primary sphere of knowledge in Greece and Rome, where prominent thinkers codified it as a central part of rhetoric. Today, the art of public speaking has been transformed ...
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Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be ge ...
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Gender Equality
Gender equality, also known as sexual equality or equality of the sexes, is the state of equal ease of access to resources and opportunities regardless of gender, including economic participation and decision-making; and the state of valuing different behaviors, aspirations and needs equally, regardless of gender. Gender equality is the goal, while gender neutrality and gender equity are practices and ways of thinking that help in achieving the goal. Gender parity, which is used to measure gender balance in a given situation, can aid in achieving gender equality but is not the goal in and of itself. Gender equality is more than just equal representation, it is strongly tied to women's rights, and often requires policy changes. , the global movement for gender equality has not incorporated the proposition of genders besides women and men, or gender identities outside of the gender binary. UNICEF says gender equality "means that women and men, and girls and boys, enjoy the sa ...
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Religious Tolerance
Religious toleration may signify "no more than forbearance and the permission given by the adherents of a dominant religion for other religions to exist, even though the latter are looked on with disapproval as inferior, mistaken, or harmful". Historically, most incidents and writings pertaining to toleration involve the status of minority influence, minority and dissenting viewpoints in relation to a dominant state religion. However, religion is also sociological, and the practice of toleration has always had a political aspect as well. An overview of the history of toleration and different cultures in which toleration has been practiced, and the ways in which such a paradoxical concept has developed into a guiding one, illuminates its contemporary use as political, social, religious, and ethnic, applying to LGBT individuals and other minorities, and other connected concepts such as human rights. In Antiquity Religious toleration has been described as a "remarkable feature" ...
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Crime Prevention
Crime prevention is the attempt to reduce and deter crime and criminals. It is applied specifically to efforts made by governments to reduce crime, enforce the law, and maintain criminal justice. Studies Criminologists, commissions, and research bodies such as the World Health Organization, United Nations, the United States National Research Council, the UK Audit Commission have analyzed their and others' research on what lowers rates of interpersonal crime. They agree that governments must go beyond law enforcement and criminal justice to tackle the risk factors that cause crime, because it is more cost effective and leads to greater social benefits than the standard ways of responding to crime. Multiple opinion polls also confirm public support for investment in prevention. Waller uses these materials in '' Less Law, More Order'' to propose specific measures to reduce crime as well as a crime bill. The ''World Health Organization Guide'' (2004) complements the ''World Report on ...
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Mass Communication
Mass communication is the process of imparting and exchanging information through mass media to large segments of the population. It is usually understood for relating to various forms of media, as its technologies are used for the dissemination of information, of which journalism and advertising are part. Mass communication differs from other types of communication, such as interpersonal communication and organizational communication, because it focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, the Attitude (psychology), attitude, opinion, or emotion of the people receiving the information. Normally, transmission of messages to many recipients at a time is called mass communication. But in a complete sense, mass communication can be understood as the process of extensive circulation of information within regions ...
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Bayero University
The Bayero University Kano (BUK) is a university situated in Kano, Kano State, Nigeria. It was founded in 1975, when it was renamed from Bayero University College and upgraded from University College to University. It is the first university in Kano State, North-western Nigeria. History Bayero University initially was Ahmadu Bello College. The college was named after the Premier of Northern Nigeria, Ahmadu Bello. It was founded in January 1960 by the Northern Nigeria Ministry of Education headed by Isa Kaita to prepare senior secondary certificate holders for General Certificate of Education (G.C.E.) and A-level in Arabic, Hausa, Islamic History, Islamic studies and English Literature. Upon the establishment of Ahmadu Bello University in Zaria, Kaduna State, Ahmadu Bello College was renamed to Abdullahi Bayero College, after Abdullahi Bayero, Emir of Kano and soon thereafter it became a faculty of the new university. Initially located on the grounds of the School of Arabic St ...
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Kano State
Kano State (Hausa: ''Jihar Kano''جىِهَر كَنوُ) (Fula: Leydi Kano 𞤤𞤫𞤴𞤣𞤭 𞤳𞤢𞤲𞤮𞥅 ) is one of the 36 states of Nigeria, located in the northern region of the country. According to the national census done in 2006, Kano State is the most populous in Nigeria. The recent official estimates taken in 2016 by the National Bureau of Statistics found that Kano State was still the largest state by population in Nigeria. Created in 1967 from the former Northern Region, Kano State borders Katsina State to the northwest, Jigawa State to the northeast, Bauchi State to the southeast, and Kaduna State to the southwest. The state's capital and largest city is the city of Kano, the second most populous city in Nigeria after Lagos. The incumbent governor of the state is Abdullahi Umar Ganduje. He was sworn in on May 29, 2015. Modern day Kano State was the site of numerous kingdoms and empires, including the Kingdom of Kano, which was centered in Dalla Hil ...
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Master's Degree
A master's degree (from Latin ) is an academic degree awarded by universities or colleges upon completion of a course of study demonstrating mastery or a high-order overview of a specific field of study or area of professional practice.
A master's degree normally requires previous study at the bachelor's degree, bachelor's level, either as a separate degree or as part of an integrated course. Within the area studied, master's graduates are expected to possess advanced knowledge of a specialized body of and applied topics; high order skills in

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University Of Westminster
, mottoeng = The Lord is our Strength , type = Public , established = 1838: Royal Polytechnic Institution 1891: Polytechnic-Regent Street 1970: Polytechnic of Central London 1992: University of Westminster , endowment = £5.1 million , budget = £205.1 million , chancellor = Lady Sorrell , vice_chancellor = Peter Bonfield , students = () , undergrad = () , postgrad = () , city = London , country = United Kingdom , colours = Royal blue, Fuchsia , website www.westminster.ac.uk, logo = Navbar-westminster-logo.svg , affiliations = The University of Westminster is a public university based in London, United Kingdom. Founded in 1838 as the Royal Polytechnic Institution, it was the first polytechnic to open in London. The Polytechnic formally received a Royal charter in August 1839, and became the University of Westminster in 1992. Westminster has its main campus in Regent Street in central London, with additional campuses in Fitzrovia, Marylebone ...
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London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a major settlement for two millennia. The City of London, its ancient core and financial centre, was founded by the Romans as '' Londinium'' and retains its medieval boundaries.See also: Independent city § National capitals The City of Westminster, to the west of the City of London, has for centuries hosted the national government and parliament. Since the 19th century, the name "London" has also referred to the metropolis around this core, historically split between the counties of Middlesex, Essex, Surrey, Kent, and Hertfordshire, which largely comprises Greater London, governed by the Greater London Authority.The Greater London Authority consists of the Mayor of London and the London Assembly. The London Mayor is distinguished fr ...
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