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Yeh Dil Maange More
Yeh Dil Maange More! is an advertising slogan coined for Pepsi at JWT by Anuja Chauhan in 1998. It combines Hindi and English, literally meaning ''This Heart Desires More'', which later became a popular slogan. The slogan and its derivatives have been used in multiple contexts in India. The worldwide Pepsi commercial featuring the song, ''Ask for More'', written by Janet Jackson was released in November 2007, later released a single in January 2008. History The slogan has its origins as a commercial slogan for Pepsi advertisement in 1998, at JWT by Anuja Chauhan who eventually became vice president and Executive Creative Director at JWT, Delhi, and author of books like, ''The Zoya Factor'' (2008). Thereafter it soon gained mass popularity, and became a battle slogan and rallying cry, first used by Capt. Vikram Batra, an officer of the Indian Army, during the 1999 Kargil War and widely reported in the media. Captain Batra was martyred in the war in July 1999, and was posthumousl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Slogan
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 Webster's Dictionary, a slogan () derives from the Gaelic "sluagh- ghairm" (an army cry). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between 3 and 5 words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tagline
In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product. Nomenclature ''Tagline'', ''tag line'', and ''tag'' are American terms. In the U.K. they are called ''end lines'', ''endlines'', or ''straplines''. In Belgium they are called ''baselines''. In France they are ''signatu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PepsiCo Advertising Campaigns
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998. As of January 2021, the company possesses 23 brands that have over US$1 billion in sales annually. PepsiCo has operations all around the world and its products were distributed across more than 200 countries, resulting in annual net revenues of o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hindi Words And Phrases
Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been described as a standardised and Sanskritised register of the Hindustani language, which itself is based primarily on the Khariboli dialect of Delhi and neighbouring areas of North India. Hindi, written in the Devanagari script, is one of the two official languages of the Government of India, along with English. It is an official language in nine states and three union territories and an additional official language in three other states. Hindi is also one of the 22 scheduled languages of the Republic of India. Hindi is the ''lingua franca'' of the Hindi Belt. It is also spoken, to a lesser extent, in other parts of India (usually in a simplified or pidginised variety such as Bazaar Hindustani or Haflong Hindi). Outside India, several oth ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Indian Advertising Slogans
Indian or Indians may refer to: Peoples South Asia * Indian people, people of Indian nationality, or people who have an Indian ancestor ** Non-resident Indian, a citizen of India who has temporarily emigrated to another country * South Asian ethnic groups, referring to people of the Indian subcontinent, as well as the greater South Asia region prior to the 1947 partition of India * Anglo-Indians, people with mixed Indian and British ancestry, or people of British descent born or living in the Indian subcontinent * East Indians, a Christian community in India Europe * British Indians, British people of Indian origin The Americas * Indo-Canadians, Canadian people of Indian origin * Indian Americans, American people of Indian origin * Indigenous peoples of the Americas, the pre-Columbian inhabitants of the Americas and their descendants ** Plains Indians, the common name for the Native Americans who lived on the Great Plains of North America ** Native Americans in the Uni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hinglish
Hinglish, a portmanteau of Hindi and English, is the macaronic hybrid use of English and languages of the Indian subcontinent, and especially Hindi. It involves code-switching or translanguaging between these languages whereby they are freely interchanged within a sentence or between sentences. Hinglish can also refer to Romanized Hindi: Hindi written in Latin script (instead of the traditional Devanagari), often also mixed with English words or phrases. The word ''Hinglish'' was first recorded in 1967.Lambert, James. 2018. A multitude of ‘lishes’: The nomenclature of hybridity. ''English World-wide'', 39(1): 25. Other colloquial portmanteau words for Hindi-influenced English include: ''Hindish'' (recorded from 1972), ''Hindlish'' (1985), ''Henglish'' (1993) and ''Hinlish'' (2013). While the name is based on the Hindi language, it does not refer exclusively to Hindi, but "is used in India, with English words blending with Punjabi, Gujarati, Marathi and Hindi, and also in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Prahlad Kakkar
Prahlad Kakkar (born 24 March 1950 in Mumbai) is an Indian ad film director, best known for his work on the famous Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar. He is the founder and main director for Genesis Film Productions, established in 1977 In 1995 he set up 'Lacadives', a scuba-diving school, along with his wife Mitali Kakar at Kadmat Island, in collaboration with the Govt. of Lakshadweep. He also runs a coffee shop, and Casa Amore, a wine bar and restaurant, set up in Mumbai in 2001. In 2016 he launched School of Branding and Entrepreneurship in Mumbai in association with Subhash Ghai's Whistling Woods International. Early life Prahlad Kakar grew up in Mumbai and his father was an army colonel based in Pakistan. His mother is half Burmese and half Marathi. He did his initial schooling from St. Joseph's Academy, Dehradun. In 1966, he passed out from Sainik School, Kunjpura, Karnal, Haryana in 1970. Kakar graduated with Economics (Honors) from Fergus ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pawan Kalyan
Pawan Kalyan (born Konidela Kalyan Babu; 2 September is an Indian actor, filmmaker, and politician. His films are predominantly in Telugu cinema. Kalyan is the younger brother of actor-ex.politician Chiranjeevi, and made his debut in the 1996 film '' Akkada Ammayi Ikkada Abbayi''. He starred in '' Tholi Prema'' in 1998, which won the National Film Award for Best Feature Film in Telugu that year. Referred to as "Power Star" by his fans, Kalyan is known for films such as ''Gokulamlo Seeta'', '' Suswagatham'', '' Tholi Prema'', '' Thammudu'', '' Badri'', '' Kushi'', ''Jalsa'', '' Gabbar Singh'', '' Gopala Gopala'' and ''Attarintiki Daredi''. He received the Filmfare Award for Best Actor – Telugu for ''Gabbar Singh'' while ''Attarintiki Daredi'' held the record of being the highest-grossing Telugu film. He was listed 26th in 2013, 69th in 2017, and 24th in 2018 respectively in the ''Forbes'' India list of top 100 Celebrities. He produces films under the banners Anjana Produc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Amitabh Bachchan
Amitabh Bachchan (; born as Amitabh Shrivastav; 11 October 1942) is an Indian actor, film producer, television host, occasional playback singer and former politician known for his work in Hindi cinema. He is regarded as one of the most successful and influential actors in the history of Indian cinema.* * * * * Referred to as the '' Shahenshah of Bollywood'' (in reference to his 1988 film '' Shahenshah''), ''Sadi ka Mahanayak'' (Hindi for, "Greatest actor of the century"), ''Star of the Millennium'', or ''Big B''.* * * During the 1970s1980s, he was the most dominant actor in the Indian movie scene; the French director François Truffaut called him a "one-man industry." Bachchan was born in 1942 in Allahabad to the Hindi poet Harivansh Rai Bachchan and his wife, the social activist Teji Bachchan. He was educated at Sherwood College, Nainital, and Kirori Mal College, University of Delhi. His film career started in 1969 as a voice narrator in Mrinal Sen's film ''Bhuvan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shah Rukh Khan
Shah Rukh Khan (; born 2 November 1965), also known by the initialism SRK, is an Indian actor, film producer, and television personality who works in Hindi films. Referred to in the media as the " Baadshah of Bollywood", "King of Bollywood" and "King Khan", he has appeared in more than 80 films, and earned numerous accolades, including 14 Filmfare Awards. He has been awarded the Padma Shri by the Government of India, as well as the Ordre des Arts et des Lettres and Legion of Honour by the Government of France. Khan has a significant following in Asia and the Indian diaspora worldwide. In terms of audience size and income, he has been described as one of the most successful film stars in the world. Khan began his career with appearances in several television series in the late 1980s. He made his Bollywood debut in 1992 with '' Deewana''. Early in his career, Khan was recognised for portraying villainous roles in the films ''Baazigar'' (1993), ''Darr'' (1993), and ''Anjaam'' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sachin Tendulkar
Sachin Ramesh Tendulkar (; ; born 24 April 1973) is an Indian former international cricketer who captained the Indian national team. He is regarded as one of the greatest batsmen in the history of cricket. He is the all time highest run-scorer in both ODI and Test Format with more than 18000 runs and 15000 runs respectively in total. He also holds the record for receiving most Man-of-the-match awards in International Cricket with all forms combined. He is sometimes referred to as "''The God of Cricket''" in India. A film with that name was released in 2021. Tendulkar took up cricket at the age of eleven, made his Test match debut on 15 November 1989 against Pakistan in Karachi at the age of sixteen, and went on to represent Mumbai domestically and India internationally for close to twenty-four years. In 2002, halfway through his career, ''Wisden'' ranked him the second-greatest Test batsman of all time, behind Don Bradman, and the second-greatest ODI batsman of all time, b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1996 Cricket World Cup
The 1996 Cricket World Cup, also called the Wills World Cup 1996 after the Wills Navy Cut brand produced by tournament sponsor ITC, was the sixth Cricket World Cup organised by the International Cricket Council (ICC). It was the second World Cup to be hosted by Pakistan and India, and for the first time by Sri Lanka. The tournament was won by Sri Lanka, who defeated Australia by seven wickets in the final on 17 March 1996 at the Gaddafi Stadium in Lahore, Pakistan. Hosts The World Cup was played in India, Pakistan and Sri Lanka. India hosted 17 matches at 17 different venues, while Pakistan hosted 16 matches at 6 venues and Sri Lanka hosted 4 matches at 3 venues. Controversy dogged the tournament before any games were played; Australia and the West Indies refused to send their teams to Sri Lanka following the bombing of Central Bank in Colombo by the Tamil Tigers in January 1996. Sri Lanka, in addition to offering maximum security to the teams, questioned the validity of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
