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Xandr
Xandr, Inc. (pronounced "Zander") is the advertising and analytics subsidiary of Microsoft, which operates an online platform, ''Community'', for buying and selling consumer-centric digital advertising. In December 2021, AT&T announced that they had agreed to sell Xandr (including AppNexus and Clypd) to Microsoft for an undisclosed price. The acquisition was completed in June 2022. History Following its June 2018 acquisition of AppNexus, Xandr was formed by AT&T to construct a national TV advertising marketplace. Xandr was launched, on September 25, 2018, at its inaugural AT&T Relevance Conference, in Santa Barbara, California, and was named after its parent company founder, Alexander Graham Bell. In June 2019, Xandr rebranded its AppNexus DSP, launching Xandr Invest, to serve as its central ad-buying hub. On October 18, 2019, Xandr acquired Massachusetts-based Clypd, an audience-based sales platform for television advertising. On April 30, 2020, it was folded into WarnerMe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AppNexus
Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising. Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and Australia. AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It has both demand-side platform (DSP), supply-side platform (SSP), and ad serving functionalities. It integrates with advertising sources including Google's "Authorized Buyers" ad exchange, Magnite, Pubmatic and other aggregators. It operates out of multiple data centers, including one in Amsterdam serving Europe and the Middle East, in a facility shared with Equinix. In 2016, AppNexus was ranked #21 on ''Forbes'' Magazine's "The Cloud 100" list. In June 2018, AT&T announced it was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brian Lesser
Brian D. Lesser is an American businessman who is the former CEO of Xandr. Family and education Born about 1975, Lesser was introduced to the advertising industry at an early age by his father, Michael S. "Mike" Lesser, who was chairman and CEO of Lowe Marschalk (later Lowe & Partners Inc.), then president of Ogilvy & Mather New York. Mike Lesser was also general manager of The November Group, the advertising arm of the Committee for the Re-Election of the President, formed solely to create an ad campaign for the 1972 United States presidential election; he was the inaugural lecturer, in September 2012, of Fairleigh Dickinson University's Politics on the Public Mind program. Lesser received a BA in Political Science from the University of Pennsylvania in 1996, then earned an MBA from Columbia Business School in 2004. He resides in New Jersey with his wife and three children. Career In 2006, Lesser was vice president of 24/7 Media, then senior vice president of the Media Innovat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AT&T
AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile telephone services in the U.S. , AT&T was ranked 13th on the ''Fortune'' 500 rankings of the largest United States corporations, with revenues of $168.8 billion. During most of the 20th century, AT&T had a monopoly on phone service in the United States. The company began its history as the American District Telegraph Company, formed in St. Louis in 1878. After expanding services to Arkansas, Kansas, Oklahoma and Texas, through a series of mergers, it became Southwestern Bell Telephone Company in 1920, which was then a subsidiary of American Telephone and Telegraph Company. The latter was a successor of the original Bell Telephone Company founded by Alexander Graham Bell in 1877. The American Bell Telephone Company formed the American Teleph ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washington, United States. Its best-known software products are the Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. Microsoft ranked No. 21 in the 2020 Fortune 500 rankings of the largest United States corporations by total revenue; it was the world's largest software maker by revenue as of 2019. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Apple, and Meta. Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. It rose to do ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DirecTV
DirecTV (trademarked as DIRECTV) is an American multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital satellite service serving the United States. It also provides traditional linear television service delivered by IP through its U-verse TV brand and a Virtual MVPD service through its DirecTV Stream brand. Its primary competitors are Dish Network, traditional cable television providers, IP-based television services, and other over-the-top video services. On July 24, 2015, after receiving approval from the Federal Communications Commission and the Department of Justice, AT&T acquired DirecTV in a transaction valued at $67.1 billion. As of the end of Q1 2021, AT&T had 15.9 million pay-TV customers, including DirecTV, U-Verse, and DirecTV Stream subscribers. On February 25, 2021, AT&T announced that it would spin-off DirecTV, U-Verse TV, and DirecTV Stream into a separate e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bleacher Report
Bleacher Report (often abbreviated as B/R) is a website that focuses on sport and sports culture. Its headquarters are in San Francisco, with offices in New York City and London. Bleacher Report was acquired by Turner Broadcasting System in August 2012 for $175 million. In March 2018, Bleacher Report and Turner Sports launched B/R Live, a subscription video streaming service featuring live broadcasts of several major sports events. History Founding: 2005–2011 Bleacher Report was formed in 2005 by David Finocchio, Alexander Freund, Bryan Goldberg, and Dave Nemetz—four friends and sports fans who were high school classmates at Menlo School in Atherton, California. Inspired by Ken Griffey Jr, they wanted to start writing about sports. With the help of two old friends, J. B. Long and Ryan Alberti, the company's nucleus took up residence in a Menlo Park office space, in the spring of 2007, for $650 a month. Bleacher Report announced the completion of a round of Series A f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TruTV
TruTV (stylized as truTV) is an American basic cable channel owned by Warner Bros. Discovery. The channel primarily broadcasts comedy, docusoaps and reality shows. The channel was originally launched in 1991 as Court TV, a network that focused on crime-themed programs such as true crime documentary series, legal dramas, and coverage of prominent criminal cases. The channel was initially a joint venture between Time Warner, American Lawyer Media, Cablevision, and NBC, with Liberty Media later joining the venture as well. By 2005, Liberty Media and Time Warner had purchased ALM, Cablevision and NBC's stakes in Court TV. Time Warner subsequently bought out Liberty's share in 2006 for $735 million, and brought the channel under its Turner Broadcasting subsidiary. In 2008, the channel relaunched as TruTV, changing its focus to action-oriented docusoaps and "caught on camera" programs, which it marketed as "actuality" television. The channel continued to carry legal coverage dur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Otter Media
Otter Media Holdings, LLC was an American digital media company owned by WarnerMedia. The company was founded in 2014 by AT&T and The Chernin Group as a holding company of the anime streaming service, Crunchyroll who the latter invested in 2013. In addition to Crunchyroll, it owned Rooster Teeth and held an ownership stake in Gunpowder & Sky with Floris Bauer. AT&T would later acquire the remaining stake of Otter Media in 2018 and later divested Crunchyroll to Sony Pictures Television's subsidiary Funimation in 2021. The company folded into Warner Bros. Interactive Entertainment after the merger of WarnerMedia into Warner Bros. Discovery. History In April 2014, AT&T and the Chernin Group established Otter Media as the 50:50 joint venture to offer OTT services. In January 2016, Otter Media invested in Van Toffler (former CEO of Viacom Media Networks Music Group) and Floris Bauer's Gunpowder & Sky, a digital content company, which eventually merged with FilmBuff. In November ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HBO Max
HBO Max is an American subscription video on-demand over-the-top streaming service owned by Warner Bros. Discovery. Launched in the United States on May 27, 2020, the service is built around the libraries of HBO, Warner Bros., Cartoon Network, Adult Swim, and their related brands. The service also carries first-run programming from the HBO pay television service, original programming under the "Max Originals" banner, and content acquired via third-party library deals (such as those with film studios for pay television rights) and co-production agreements (such as those with BBC Studios and Sesame Workshop among others). The service succeeds both HBO Now—a previous HBO SVOD service, and HBO Go—the on-demand streaming platform for HBO pay television subscribers. In the U.S., HBO Now subscribers and HBO pay television subscribers were migrated to HBO Max at no additional charge, subject to availability and device support. HBO Max also supplanted the streaming componen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TNT (U
Trinitrotoluene (), more commonly known as TNT, more specifically 2,4,6-trinitrotoluene, and by its preferred IUPAC name 2-methyl-1,3,5-trinitrobenzene, is a chemical compound with the formula C6H2(NO2)3CH3. TNT is occasionally used as a reagent in chemical synthesis, but it is best known as an explosive material with convenient handling properties. The explosive yield of TNT is considered to be the standard comparative convention of bombs and asteroid impacts. In chemistry, TNT is used to generate charge transfer salts. History TNT was first prepared in 1863 by German chemist Julius Wilbrand and originally used as a yellow dye. Its potential as an explosive was not recognized for three decades, mainly because it was too difficult to detonate because it was less sensitive than alternatives. Its explosive properties were first discovered in 1891 by another German chemist, Carl Häussermann. TNT can be safely poured when liquid into shell cases, and is so insensitive that in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Warner Bros
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. Discovery. Founded in 1923 by four brothers, Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA). The company is known for its film studio division the Warner Bros. Pictures Group, which includes Warner Bros. Pictures, New Line Cinema, the Warner Animation Group, Castle Rock Entertainment, and DC Studios. Among its other assets, stands the television production company Warner Bros. Television Studios. Bugs Bunny, a cartoon character created by Tex Avery, Ben Hardaway, Chuck Jones, Bob Givens and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vice Media
Vice Media Group LLC is an American-Canadian digital media and broadcasting company. , the Vice Media Group included five main business areas: VICE.com (digital content); VICE STUDIOS (film and TV production) VICE TV (also known as VICELAND); VICE News; and VIRTUE (an agency offering creative services). It was cited as the largest independent youth media company in the world, with 35 offices. Developing from ''Vice'' magazine, originally based in Montreal and co-founded by Suroosh Alvi, Shane Smith, and Gavin McInnes, Vice expanded primarily into youth and young adult–focused digital media. This included online content verticals and related web series, the news division Vice News, a film production studio, and a record label among other properties. Vice re-located to New York City in 2001. Vice Media originally broadcast their news programs on HBO, which broadcast the Emmy-winning weekly documentary series ''Vice'', which premiered in April 2013. ''Vice'' features segment ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
