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Work Club
Work Club is a full-service Digital and Social Marketing Agency based near Borough Market in London SE1. The agency has a broad range of clients, including Adidas, Asda, Coca-Cola, Heineken International, Pernod Ricard, McLaren, General Mills, PZ Cussons, and Sony. History Work Club was founded in August 2007 by Martin Brooks (CEO), Paddy Griffith (Strategy Partner), Andy Sandoz (Creative Partner), and Jon Claydon (Chairman) Two additional partners joined in December 2007: Ben Mooge (Creative Partner) and Lisa de Bonis (Strategy Partner). Jane McNeill (COO) joined in February 2013. On April 1, 2013, Work Cub acquired the clients and assets of Pirata London Ltd, a digital design and production studio led by Eduardo de Felipe and Stuart Peddie. Brooks, Griffith, Sandoz, Claydon, and McNeill had previously worked together at Agency Republic, and had won Digital Agency of the Year accolades for “Campaign and Marketing” four times. Mooge and de Bonis had previously wo ...
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Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ...
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Creative Spirit
Creative may refer to: * Creativity, phenomenon whereby something new and valuable is created * "Creative" (song), a 2008 song by Leon Jackson * Creative class, a proposed socioeconomic class * Creative destruction, an economic term * Creative director, an occupation * Creative industries, exchange of finance for rights in intellectual properties * Creative nonfiction, a literary genre * Creative writing, an original, non-technical writing or composition * Creative Commons, an organization that deals with public copyright issues * Creative Labs, a brand owned by Creative Technology * Creative Technology, Singapore-based manufacturer of computer products See also *Creativity (other) Creativity refers to the invention or origination of any new thing (a product, solution, artwork, literary work, joke, etc.) that has value. Creativity may also refer to: *''Creativity (magazine)'' * Creativity (process philosophy) *Creativity (rel ...
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The Carte Noire Readers
Released in July 2009, The Carte Noire Readers is a series of online Jackanory style films promoting the French coffee brand Carte Noire. It stars British actors Dominic West, Greg Wise and Dan Stevens reading love scenes from a variety of classic and modern Penguin novels. In March 2010 a new series was released featuring Joseph Fiennes to celebrate the launch of Carte Noire's new cappuccino product. The 10 films were released over a series of weeks, beginning with readings of Sense and Sensibility by Jane Austen, The Brightest Star in the Sky by Marian Keyes and Presumed Innocent by Scott Turow. Readings *Pride and Prejudice by Jane Austen read by Dominic West * Tess of the d'Urbervilles by Thomas Hardy read by Greg Wise *Great Expectations by Charles Dickens read by Dan Stevens * High Fidelity by Nick Hornby read by Dominic West *''A Guide to the Birds of East Africa'' by Nicholas Drayson read by Greg Wise *Lady Chatterley's Lover by D. H. Lawrence read by Dominic We ...
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Royal Salute (whisky)
Royal Salute is a brand of luxury blended Scotch whisky produced and bottled by Chivas Brothers Ltd in Strathisla Distillery in Speyside, Scotland. Launched on 2 June 1953 in tribute to Queen Elizabeth II on the day of her Coronation, it has since been known as the whisky 'Created for Celebration'. Named after the ceremonial 21-gun salute that is fired from the Tower of London to mark special royal occasions, Royal Salute whiskies are aged for a minimum of 21 years, making it the only Scotch to begin its collection at exclusively 21 years-old.  The name Royal Salute was given in the honor of 21 gun salute. RS aka Royal Salute has marked the significant events in the lives of British Monarchy and is unique in having only 21 years of aged whiskies. The exceptionally aged range of casks laid down by Chivas Brothers from Scotland, a blend of whiskies are skillfully married for a blend fit for royalty. Brand expressions Royal Salute boasts the only collection of blended Scotch whi ...
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Ballantine's
Ballantine's is a range of Blended Scotch whiskies produced by Pernod Ricard in Dumbarton, Scotland. The Ballantine's flavour is dependent on fingerprint malts from Miltonduff and Glenburgie, blended with 50 single malts and four single grains. The brand has won many accolades and awards for its products. The world's second highest selling Scotch whisky, it has historically been strong in Southern Europe.Olly WehringPernod Ricard lagging iageo in Scotch despite China leadership - analyst, just-drinks.com, 22 May 2012. History Ballantine's Scotch whisky can trace its heritage back to 1827, when farmer's son George Ballantine set up a small grocery store in Edinburgh supplying a range of whiskies to his clientele. In 1865 George delegated the store's operation to his eldest son, Archibald, while he opened a larger establishment in Glasgow. Here he concentrated on the wine and spirit trade, catering to clients that included the Hindu Royal Family. He also began to create hi ...
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Nokia Connectors
Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational telecommunications, information technology, and consumer electronics corporation, established in 1865. Nokia's main headquarters are in Espoo, Finland, in the greater Helsinki metropolitan area, but the company's actual roots are in the Tampere region of Pirkanmaa.HS: Nokian juuret ovat Tammerkosken rannalla
(in Finnish)
In 2020, Nokia employed approximately 92,000 people across over 100 countries, did business in more than 130 countries, and reported annual revenues of around €23 billion. Nokia is a public limited company listed on the
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Nokia
Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporation, established in 1865. Nokia's main headquarters are in Espoo, Finland, in the greater Helsinki Greater Helsinki, metropolitan area, but the company's actual roots are in the Tampere region of Pirkanmaa.HS: Nokian juuret ovat Tammerkosken rannalla
(in Finnish)
In 2020, Nokia employed approximately 92,000 people across over 100 countries, did business in more than 130 countries, and reported annual revenues of around €23 billion. Nokia is a public limited company listed on the Helsinki Stock Exchange and New York Stock Exchange.
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F1 Racing
''GP Racing'', formerly ''F1 Racing'', is a monthly magazine focused on Formula One racing that launched in March 1996. Launch and development ''F1 Racing'' launch was the culmination of a year of preparation by UK publishers Haymarket Group, Haymarket. The magazine's genesis was inspired by the sport's peak in popularity following the death of Ayrton Senna, and high-profile rivalry between Michael Schumacher and Damon Hill. Haymarket's weekly ''Autosport'' and ''Motorsport News'' titles supplied a pool of talented writers and their contacts: with the weekly market well served, ''F1 Racing'' would be more feature-based and former ''Autosport'' writer Mike Herd was appointed editor. Two business decisions in particular made the new title feasible: Haymarket's focus on agreeing annual (rather than monthly or ad-hoc) deals with advertisers, and its publication of a German edition to capitalise upon Schumacher's popularity. A private 'dummy' test issue was produced in November 199 ...
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McLaren Group
The McLaren Group is a British holding company based in Woking, England, which is involved in Formula One and other motorsport and the manufacture of luxury cars. The group was founded by Ron Dennis shortly after his acquisition of the McLaren Formula One team in 1981, as the TAG McLaren Group due to a partnership with Mansour Ojjeh's TAG Group. The Formula One team had been established by New Zealander Bruce McLaren in 1963. McLaren Group was renamed McLaren Technology Group in 2015. In June 2017 it was announced that Dennis had sold his 25% shareholding in the company to the other shareholders, in addition to his shares in McLaren Automotive. The group then merged with McLaren Automotive to form a new company using the previous McLaren Group name. History Bruce McLaren started Bruce McLaren Motor Racing in 1963 and the team first entered Formula One in 1966. Teddy Mayer took over direction of the group following McLaren's death while testing a Can-am series car in 1970. Maye ...
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Old El Paso
Old El Paso is a brand of Tex-Mex-style foods from American food producer General Mills. These include dinner kits, tacos and tortillas, taco seasoning, sauces, condiments, rice, and refried beans. Old El Paso products are marketed across the globe. The brand is owned by General Mills. Pillsbury acquired it in 1995, when its then-parent company Grand Metropolitan bought Pet, Inc., which had itself taken over the brand in 1968 from the Mountain Pass Canning Company. The name is a reference to the city of El Paso, Texas, and the historical "Old" period when Texas was a part of Mexico. History and products In 1917, the Mountain Pass Canning Company in New Mexico ) , population_demonym = New Mexican ( es, Neomexicano, Neomejicano, Nuevo Mexicano) , seat = Santa Fe , LargestCity = Albuquerque , LargestMetro = Tiguex , OfficialLang = None , Languages = English, Spanish ( New Mexican), Navajo, Ker ... was bought from a local in El Paso, Texas. The Old El Paso company ...
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D&AD
Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. It is most famous for its annual awards, the D&AD Pencils. The highest award given by D&AD, the Black Pencil, is not necessarily awarded every year. History Origins (1962–1977) D&AD was founded in 1962 by a group of London-based designers and art directors including David Bailey, Terence Donovan, Alan Fletcher, and Colin Forbes (who designed the original D&AD logo). A panel of 25 judged the 2500 entries to the first awards in 1963. They awarded one Black Pencil (to Geoffrey Jones Films) and 16 Yellow Pencils. Early winners received an ebony pencil box designed by Marcello Minale, one of the founding partners of Minale Tattersfield, which contained a pencil with silver lettering. In 1966 it was replaced by a more durable award. Its e ...
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Strongbow (cider)
Strongbow is a dry cider produced by H. P. Bulmer in the United Kingdom since 1960. Strongbow is the world's leading cider with a 15 per cent volume share of the global cider market and a 29 per cent volume share of the UK cider market.Alcoholic Drinks: Euromonitor from trade sources/national statistics (2012) Bulmer's is a subsidiary of Heineken International, the multinational Dutch brewer who also own the sustainable cider brand Inch's. Strongbow was the highest selling cider in Australia and was the second-highest selling cider in North America as of 2012. Belgian-produced Strongbow Gold was introduced in Europe in response to cider's growing popularity on the continent in 2011. The majority of Strongbow is produced at Bulmer's Hereford plant, although regional variations are also produced at Heineken's cider mill in Belgium and in Australia. History Strongbow was launched in the United Kingdom by H.P. Bulmer in 1960. Bulmer named the cider after “one of England’s g ...
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