Work Club is a full-service
Digital and Social Marketing Agency based near
Borough Market in
London SE1. The agency has a broad range of clients, including
Adidas
Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...
,
Asda,
Coca-Cola,
Heineken International,
Pernod Ricard
Pernod Ricard () is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as ''Pernod'' or ''Ricard''). The world’s second-largest wine and spirits seller, it also produ ...
,
McLaren
McLaren Racing Limited is a British motor racing team based at the McLaren Technology Centre in Woking, Surrey, England. McLaren is best known as a Formula One constructor, the second oldest active team, and the second most successful Formul ...
,
General Mills,
PZ Cussons, and
Sony.
History
Work Club was founded in August 2007 by Martin Brooks (CEO), Paddy Griffith (Strategy Partner), Andy Sandoz (Creative Partner), and Jon Claydon (Chairman)
Two additional partners joined in December 2007: Ben Mooge (Creative Partner) and Lisa de Bonis (Strategy Partner). Jane McNeill (COO) joined in February 2013.
On April 1, 2013, Work Cub acquired the clients and assets of Pirata London Ltd, a digital design and production studio led by Eduardo de Felipe and Stuart Peddie.
Brooks, Griffith, Sandoz, Claydon, and McNeill had previously worked together at Agency Republic, and had won Digital Agency of the Year accolades for “Campaign and Marketing” four times. Mooge and de Bonis had previously worked together at
Mother Advertising
Mother is an advertising agency with offices in London, New York, Los Angeles, Shanghai and Berlin.
History
Founded around a London kitchen table in 1996 by Mark Waites, Stef Calcraft, Libby Brockhoff, and Robert Saville, Mother today has over 5 ...
.
Clients
Work Club's disclosed clients are:
*
Adidas
Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...
*
Asda
*
Coca-Cola
*
Creative Spirit
*
Heineken International:
Strongbow Gold
*
PZ Cussons: Original Source, Carex, Sanctuary and Cussons Baby
*
D&AD
*
General Mills:
Old El Paso
Old El Paso is a brand of Tex-Mex-style foods from American food producer General Mills. These include dinner kits, tacos and tortillas, taco seasoning, sauces, condiments, rice, and refried beans.
Old El Paso products are marketed across the ...
*
McLaren Group:
F1 Racing
*
Nokia:
Nokia Connectors
*
Pernod Ricard
Pernod Ricard () is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as ''Pernod'' or ''Ricard''). The world’s second-largest wine and spirits seller, it also produ ...
:
Ballantine's,
Royal Salute
*
Sony
Notable campaigns
Work Club's most notable campaigns are:
Carte Noire Readers
The Carte Noire Readers Released in July 2009, The Carte Noire Readers is a series of online Jackanory style films promoting the French coffee brand Carte Noire. It stars British actors Dominic West, Greg Wise and Dan Stevens reading love scenes from a variety of class ...
were created to appeal to Carte Noire's predominantly female audience. These coffee-break-length, Jackanory-style book readings featured desirable male actors Dominic West, Greg Wise, Dan Stevens and Joseph Fiennes.
McLaren 'The Race'
To accompany and augment live TV broadcasts Work Club designed The Race 1.0b. A software app unique to McLaren, live only when the car is on the track, delivering real-time updates and raw data from the car, the drivers and the pit. This project won the ‘best website' award at the
One Show awards, NYC 2010.
Sharp FanLabs
To promote Sharp's sponsorship of the UEFA Euro 2012, Work Club built laboratories filled with Sharp technology to monitor fans' behaviour – not just what they were saying, but also what they were thinking while watching matches. The FanLabs laboratory is also accompanied by an online survey to further monitor fans.
Ballantine's Human API
Work Club created an app called "Human API" to illustrate Ballantine's strap line "leave an impression". The app accessed via Ballantine's Facebook page allowed users to comment and advise artists live as they worked on a series of projects.
This project won the IAB creative showcase award 2011.
References
{{reflist
Advertising agencies of the United Kingdom