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WhopperCoin
WhopperCoin was a cryptocurrency launched by the Russian branch of Burger King as a loyalty program in the summer of 2017. It was primarily notable for being the first issuance of branded cryptocurrency by a major company and the first form of loyalty points that could be traded freely; the British Broadcasting Corporation, BBC noted that Burger King was the "first major corporate brand to issue its own crypto-cash", with WhopperCoin turning a burger into an "investment vehicle". It was hosted on the List of cryptocurrencies, Waves blockchain platform. The cryptocurrency did not prove successful: while WhopperCoins had traded at prices as high as USD$0.14 in September 2017, by January 2018 the price had fallen to less than USD$0.002, and by September 2019 trading volume had declined to zero. Implementation WhopperCoin transactions were hosted on the List of cryptocurrencies, Waves platform, a rival to Ethereum. Waves ran a blockchain ledger (a distributed record of transacti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Burger King
Burger King (BK) is an American-based multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees David Edgerton (1927–2018) and James McLamore (1926–1996) purchased the company and renamed it "Burger King". Over the next half-century, the company changed hands four times and its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners took it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in the company, in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with partner Berkshire Hathaway, eventually merged the company with the Canadian-based doughnut chain Tim Hortons ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
