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White Mischief (liquor)
White Mischief is a brand of Indian vodka and brandy manufactured by Shaw Wallace Distilleries Ltd, now part of the United Breweries Group (UB Group). United Spirits Ltd, the spirits division of UB Group, claims a market share of 46%, making it the largest selling vodka in India. White Mischief vodka is India's best selling vodka with about 48% market share in the regular vodka segment. It appeals to the youth and is positioned as a young, fun and flirty brand. Zayed Khan was hired as its brand ambassador in 2005. White Mischief sponsors the cheerleaders in Indian Premier League. They are popularly known as White Mischief Gals. In 2003, Shaw Wallace extended the White Mischief brand to brandy. The company consciously decided to launch White Mischief Brandy, initially in the State of Kerala as it was the prime brandy market in India. The company also launched a White Mischief Zing, a lime flavoured vodka variant of White Mischief vodka, the same year. References Indian dr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vodka
Vodka ( pl, wódka , russian: водка , sv, vodka ) is a clear distilled alcoholic beverage. Different varieties originated in Poland, Russia, and Sweden. Vodka is composed mainly of water and ethanol but sometimes with traces of impurities and flavourings. Traditionally, it is made by distilling liquid from fermented cereal grains, and potatoes since introduced in Europe in the 1700's. Some modern brands use fruits, honey, or maple sap as the base. Since the 1890s, standard vodkas have been 40% alcohol by volume (ABV) (80 U.S. proof). The European Union has established a minimum alcohol content of 37.5% for vodka. Vodka in the United States must have a minimum alcohol content of 40%. Vodka is traditionally drunk " neat" (not mixed with water, ice, or other mixers), and it is often served ''freezer chilled'' in the vodka belt of Belarus, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, Poland, Russia, Sweden, and Ukraine. It is also used in cocktails and mixed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
