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Where Do You Want To Go Today
“Where do you want to go today?” was the title of Microsoft’s second global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy. The campaign had Microsoft spending $100 million through July 1995, of which $25 million would be spent during the holiday shopping season ending in December 1994.Eliott, Stuart" THE MEDIA BUSINESS: Advertising; Microsoft takes a user-friendly approach to selling its image in a new global campaign" ''The New York Times'', November 11, 1994. Retrieved September 23, 2008. Tony Kaye directed a series of television ads filmed in Hong Kong, Prague and New York City that showed a broad range of people using their PCs. The television ads were first broadcast in Australia on November 13, the following day in both the United States and Canada, with Britain, France and Germany seeing the spots in subsequent days. An eight-page print ad described the pers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microsoft Logo (1987) + Slogan (1994)
Microsoft Corporation is an American multinational corporation, multinational technology company, technology corporation producing Software, computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washington, United States. Its best-known software products are the Microsoft Windows, Windows line of operating systems, the Microsoft Office Productivity software#Office suite, suite, and the Internet Explorer and Microsoft Edge, Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. Microsoft ranked No. 21 in the 2020 Fortune 500 rankings of the largest United States corporations by total revenue; it was the world's List of the largest software companies, largest software maker by revenue as of 2019. It is one of the Big Tech, Big Five American information technology companies, alongside Alphabet ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Newsweek
''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis (businessman), Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print magazine in 1933, it was widely distributed during the 20th century, and had many notable editors-in-chief. The magazine was acquired by The Washington Post Company in 1961, and remained under its ownership until 2010. Revenue declines prompted The Washington Post Company to sell it, in August 2010, to the audio pioneer Sidney Harman for a purchase price of one dollar and an assumption of the magazine's liabilities. Later that year, ''Newsweek'' merged with the news and opinion website ''The Daily Beast'', forming The Newsweek Daily Beast Company. ''Newsweek'' was jointly owned by the estate of Harman and the diversified American media and Internet company IAC (company), IAC. ''Newsweek'' continued to experience financial difficulties, whic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1994 Neologisms
File:1994 Events Collage.png, From left, clockwise: The 1994 Winter Olympics are held in Lillehammer, Norway; The Kaiser Permanente building after the 1994 Northridge earthquake; A model of the MS Estonia, which sank in the Baltic Sea; Nelson Mandela casts his vote in the 1994 South African general election, in which he was elected South Africa's first president, and which effectively brought Apartheid to an end; NAFTA, which was signed in 1992, comes into effect in Canada, the United States, and Mexico; The first passenger rail service to utilize the newly-opened Channel tunnel; The 1994 FIFA World Cup is held in the United States; Skulls from the Rwandan genocide, in which over half a million Tutsi people were massacred by Hutus., 300x300px, thumb rect 0 0 200 200 1994 Winter Olympics rect 200 0 400 200 Northridge earthquake rect 400 0 600 200 Sinking of the MS Estonia rect 0 200 300 400 Rwandan genocide rect 300 200 600 400 Nelson Mandela rect 0 400 200 600 1994 FIFA Worl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Advertising Slogans
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaigns
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usual ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dan Wieden
Dan Gordon Wieden (; March 6, 1945 – September 30, 2022) was an American advertising executive who co-founded ad firm Wieden+Kennedy. A native of Oregon, he coined the Nike tagline "Just Do It." Early life Wieden was born in Portland, Oregon, on March 6, 1945, to Duke Wieden who was in advertising, and his wife Violet. Wieden attended Ulysses S. Grant High School in northeast Portland, where he was on the swim team. In 1966, he married Bonnie Scott (d. 2008), and they had four children. After graduation from Grant, he enrolled at the University of Oregon in Eugene, graduating from its School of Journalism and Communication in 1967. Career After college Wieden worked at Georgia-Pacific, then headquartered in Portland. After time as a freelance writer, he was hired at McCann-Erickson, an ad agency where he first met David Kennedy, with that agency handling the Georgia-Pacific account from its Portland office. In 1981, Georgia-Pacific moved to Atlanta, and McCann-Erickson cl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McCann Erickson
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick. McCann Worldgroup, along with agency networks MullenLowe and FCB, make up The Interpublic Group of Companies (IPG), one of the four large holding companies in the advertising industry. Ad campaigns In 1964, the "Put a Tiger in Your Tank" campaign was developed by McCann Erickson for Esso. Sales soared and the advertising became the talk of the land; ''Time'' magazine declared 1964 to be "The Year of the Tiger" along Madison Avenue. McCann Erickson created Coca-Cola's "It's The Real Thing" slogan and ad campaign, including the 1971 "Hilltop" ad, which featured the " I'd Lik ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Steve Ballmer
Steven Anthony Ballmer (; March 24, 1956) is an American business magnate and investor who served as the chief executive officer of Microsoft from 2000 to 2014. He is the current owner of the Los Angeles Clippers of the National Basketball Association (NBA). As of November 2022, ''Bloomberg Billionaires Index'' estimates his personal wealth at around $79.7 billion, making him the tenth-richest person on Earth. Ballmer was hired by Bill Gates at Microsoft in 1980, and subsequently left the MBA program at Stanford University. He eventually became president in 1998, and replaced Gates as CEO on January 13, 2000. On February 4, 2014, Ballmer retired as CEO and was replaced by Satya Nadella; Ballmer remained on Microsoft's Board of Directors until August 19, 2014, when he left to prepare for teaching a new class. His tenure and legacy as Microsoft CEO has received mixed reception, with the company tripling sales and doubling profits, but losing its market dominance and missing out on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sports Illustrated
''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twice. It is also known for its annual swimsuit issue, which has been published since 1964, and has spawned other complementary media works and products. Owned until 2018 by Time Inc., it was sold to Authentic Brands Group (ABG) following the sale of Time Inc. to Meredith Corporation. The Arena Group (formerly theMaven, Inc.) was subsequently awarded a 10-year license to operate the ''Sports Illustrated''-branded editorial operations, while ABG licenses the brand for other non-editorial ventures and products. History Establishment There were two magazines named ''Sports Illustrated'' before the current magazine was launched on August 9, 1954. In 1936, Stuart Scheftel created ''Sports Illustrated'' with a target market of sportsmen. He publis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rolling Stone
''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its coverage of rock music and political reporting by Hunter S. Thompson. In the 1990s, the magazine broadened and shifted its focus to a younger readership interested in youth-oriented television shows, film actors, and popular music. It has since returned to its traditional mix of content, including music, entertainment, and politics. The first magazine was released in 1967 and featured John Lennon on the cover and was published every two weeks. It is known for provocative photography and its cover photos, featuring musicians, politicians, athletes, and actors. In addition to its print version in the United States, it publishes content through Rollingstone.com and numerous international editions. Penske Media Corporation is the c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
People (magazine)
''People'' is an American weekly magazine that specializes in celebrity news and human-interest stories. It is published by Dotdash Meredith, a subsidiary of IAC. With a readership of 46.6 million adults in 2009, ''People'' had the largest audience of any American magazine, but it fell to second place in 2018 after its readership significantly declined to 35.9 million. ''People'' had $997 million in advertising revenue in 2011, the highest advertising revenue of any American magazine. In 2006, it had a circulation of 3.75 million and revenue expected to top $1.5 billion. It was named "Magazine of the Year" by ''Advertising Age'' in October 2005, for excellence in editorial, circulation, and advertising.Martha Nelson Named Editor, The People Group , a January 2006 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
