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Worm (marketing)
The "Worm" is a market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mark ... analysis tool developed by the Roy Morgan Research, Roy Morgan statistics company (known than as Roy Morgan Research, who called it "The Reactor"), with the purpose of gauging an audience's reaction to some visual stimuli over some time period. The name "worm" describes its visual appearance – as a line graph snaking up or down, usually depicted on TV during live political debates Background Each member of the audience firstly fills out a questionnaire, used to describe the composition of the audience. Then, each member is given a control device (such as a dial or keypad) with which they select their feelings towards the vision or stimuli (for example, whether they regard the comments currently bei ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Roy Morgan Research
Roy Morgan, formerly known as Roy Morgan Research, is an independent Australian social and political market research and public opinion statistics company headquartered in Melbourne, Victoria. It operates nationally as Roy Morgan and internationally as Roy Morgan International. The Morgan Poll, a political poll that tracks voting intentions, is its most well-known product in Australia. Foundation The company was founded in by Roy Morgan (1908–1985) in 1941; its Executive Chairman today is his son, Gary Morgan; CEO is Michele Levine. Commercial performance The company has annual turnover of more than A$40 million, and along with the head office in Melbourne, also has offices in Sydney, Perth and Brisbane as well as offices of Roy Morgan International in Auckland, London, New York City, Princeton and Jakarta. The results are published on their website and by media sources (newspapers, magazines, television, radio, the Internet and online subscription services such as ''Crike ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, entertainment, news, and sports. Television became available in crude experimental forms in the late 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audience Focused Practice''p. 48 In the mid-1960s, color broadcasting was introduced in the U.S. and most other developed countries. The availability of various types of archival st ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Political Debate
Political criticism (also referred to as political commentary or political discussion) is criticism that is specific of or relevant to politics, including policies, politicians, political parties, and types of government. See also *Bad Subjects *Political communication *Political satire Criticism Criticism is the construction of a judgement about the negative qualities of someone or something. Criticism can range from impromptu comments to a written detailed response. , ''"the act of giving your opinion or judgment about the good or bad q ... Criticism {{Poli-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Australian Federal Election
Elections in Australia take place periodically to elect the legislature of the Commonwealth of Australia, as well as for each Australian state and territory and for local government councils. Elections in all jurisdictions follow similar principles, although there are minor variations between them. The elections for the Australian Parliament are held under the federal electoral system, which is uniform throughout the country, and the elections for state and territory Parliaments are held under the electoral system of each state and territory. Part IV of Chapter 1 of the Australian Constitution briefly deals with eligibility for voting and election to the federal Australian Parliament. It does not prescribe how elections should be conducted. Election campaigns and associated political advertisements are subject to some regulation. Public funding of political parties and party registration was introduced in 1983. Voting for the federal and each state and territory parliament i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
John Howard
John Winston Howard (born 26 July 1939) is an Australian former politician who served as the 25th prime minister of Australia from 1996 to 2007, holding office as leader of the Liberal Party. His eleven-year tenure as prime minister is the second-longest in history, behind only Sir Robert Menzies, who served for eighteen non-consecutive years. Howard was born in Sydney and studied law at the University of Sydney. He was a commercial lawyer before entering parliament. A former federal president of the Young Liberals, he first stood for office at the 1968 New South Wales state election, but lost narrowly. At the 1974 federal election, Howard was elected as a member of parliament (MP) for the division of Bennelong. He was promoted to cabinet in 1977, and later in the year replaced Phillip Lynch as treasurer of Australia, remaining in that position until the defeat of Malcolm Fraser's government at the 1983 election. In 1985, Howard was elected leader of the Liberal Party for ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kevin Rudd
Kevin Michael Rudd (born 21 September 1957) is an Australian former politician and diplomat who served as the 26th prime minister of Australia from 2007 to 2010 and again from June 2013 to September 2013, holding office as the leader of the Australian Labor Party (ALP). He is set to be appointed as the 23rd Ambassador of Australia to the United States in March of 2023, succeeding Arthur Sinodinos. Born in Nambour, Queensland, Rudd graduated from the Australian National University with honours in Chinese studies, and is fluent in Mandarin. Before entering politics, he worked as a diplomat and public servant for the Goss Ministry. Rudd was elected to the Australian House of Representatives at the 1998 federal election, as a member of parliament (MP) for the division of Griffith. He was promoted to the shadow cabinet in 2001 as Shadow Minister for Foreign Affairs. In December 2006, he defeated Kim Beazley in a leadership spill to become the leader of the Labor Party, thus ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
News Limited
News Corp Australia is an Australian media conglomerate and wholly owned subsidiary of the American News Corp. One of Australia's largest media conglomerates, News Corp Australia employs more than 8,000 staff nationwide and approximately 3,000 journalists. The group's interests span newspaper and magazine publishing, Internet, subscription television in the form of Foxtel, market research, DVD and film distribution, and film and television production trading assets. News Pty Limited (formerly News Limited) is the holding company of the group. News Corp Australia owns approximately 142 daily, Sunday, weekly, bi-weekly, and tri-weekly newspapers, of which 102 are suburban publications (including 16 in which News Corp Australia has a 50% interest). News Corp Australia publishes a nationally distributed newspaper in Australia, a metropolitan newspaper in each of the Australian cities of Adelaide, Brisbane, Darwin, Hobart, Melbourne, and Sydney, as well as groups of suburban n ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Julia Gillard
Julia Eileen Gillard (born 29 September 1961) is an Australian former politician who served as the 27th prime minister of Australia from 2010 to 2013, holding office as leader of the Australian Labor Party (ALP). She is the first and only female prime minister in Australian history. Born in Barry, Vale of Glamorgan, Barry, Wales, Gillard migrated with her family to Adelaide in South Australia in 1966. She attended Mitcham Primary School, Mitcham Demonstration School and Unley High School. Gillard went on to study at the University of Adelaide, but switched to the University of Melbourne in 1982, where she graduated with a Bachelor of Laws in 1986 and a Bachelor of Arts in 1989. During this time, she was Australian Union of Students, president of the Australian Union of Students from 1983 to 1984. In 1987, Gillard joined the law firm Slater & Gordon, eventually becoming a Partner (business rank), partner in 1990, specialising in industrial law. In 1996, she became chief of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tony Abbott
Anthony John Abbott (; born 4 November 1957) is a former Australian politician who served as the 28th prime minister of Australia from 2013 to 2015. He held office as the leader of the Liberal Party of Australia. Abbott was born in London, England, to an Australian mother and a British father, and moved to Sydney at the age of two. He studied economics and law at the University of Sydney, and then attended The Queen's College, Oxford, as a Rhodes Scholar, studying Philosophy, Politics and Economics. After graduating from Oxford, Abbott briefly trained as a Roman Catholic seminarian, and later worked as a journalist, manager, and political adviser. In 1992, he was appointed director of Australians for Constitutional Monarchy, a position he held until his election to parliament as a member of parliament (MP) for the division of Warringah at the 1994 Warringah by-election, before the election of the Howard government in 1996. Following the 1998 Australian federal election, 1 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gordon Brown
James Gordon Brown (born 20 February 1951) is a British former politician who served as Prime Minister of the United Kingdom and Leader of the Labour Party (UK), Leader of the Labour Party from 2007 to 2010. He previously served as Chancellor of the Exchequer in Tony Blair's Premiership of Tony Blair, government from 1997 to 2007, and was a Member of Parliament (United Kingdom), Member of Parliament (MP) from 1983 to 2015, first for Dunfermline East (UK Parliament constituency), Dunfermline East and later for Kirkcaldy and Cowdenbeath (UK Parliament constituency), Kirkcaldy and Cowdenbeath. He is the most recent Labour politician as well as the most recent Scottish politician to hold the office of prime minister. A Doctor of Philosophy, doctoral graduate, Brown studied history at the University of Edinburgh, where he was elected Rector of the University of Edinburgh, Rector in 1972. He spent his early career working as both a lecturer at a further education college and a t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
David Cameron
David William Donald Cameron (born 9 October 1966) is a British former politician who served as Prime Minister of the United Kingdom from 2010 to 2016 and Leader of the Conservative Party from 2005 to 2016. He previously served as Leader of the Opposition from 2005 to 2010, and was Member of Parliament (MP) for Witney from 2001 to 2016. He identifies as a one-nation conservative, and has been associated with both economically liberal and socially liberal policies. Born in London to an upper-middle-class family, Cameron was educated at Heatherdown School, Eton College, and Brasenose College, Oxford. From 1988 to 1993 he worked at the Conservative Research Department, latterly assisting the Conservative Prime Minister John Major, before leaving politics to work for Carlton Communications in 1994. Becoming an MP in 2001, he served in the opposition shadow cabinet under Conservative leader Michael Howard, and succeeded Howard in 2005. Cameron sought to rebrand the Conservat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
