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Wheatpaste
Wheat paste (also known as flour and water paste, flour paste, or simply paste) is a gel or liquid adhesive made from wheat flour or starch and water. It has been used since antiquity for various arts and crafts such as book binding, découpage, collage, papier-mâché, and adhering paper posters and notices to walls. A critical difference among wheat pastes is the division between those made from flour and those made from starch. Vegetable flours contain both gluten and starch. Over time the gluten in a flour paste cross-links, making it very difficult to release the adhesive. Using only starch, a fine quality, fully reversible paste can be produced. The latter is the standard adhesive for paper conservation. Besides wheat, other vegetables also are processed into flours and starches from which pastes can be made: characteristics, such as strength and reversibility, vary with the plant species; manufacturer's processing; and the recipe of the end-user. Uses A common use ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Flyposting
Flyposting (also known as wild posting or bill posting) is a guerrilla marketing tactic where advertising posters are put up. In the United States, these posters are also commonly referred to as wheatpaste posters because wheatpaste is often used to adhere the posters. Posters are adhered to construction site barricades, building façades and in alleyways. Advertisement posters The posters used are typically made of a lightweight paper and printed using flexography, digital printing and screen printing. Modern printing techniques enable the posters to feature full-colour designs, halftones, and photographs, making them popular for advertising concerts, political messages, commercial advertisements and special events. An increasing number of posters do not advertise anything at all and instead feature artwork, inspirational or positive messages, and religious messages. It is an advertising tactic mostly used by small businesses promoting concerts and political activist gro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Flyposting
Flyposting (also known as wild posting or bill posting) is a guerrilla marketing tactic where advertising posters are put up. In the United States, these posters are also commonly referred to as wheatpaste posters because wheatpaste is often used to adhere the posters. Posters are adhered to construction site barricades, building façades and in alleyways. Advertisement posters The posters used are typically made of a lightweight paper and printed using flexography, digital printing and screen printing. Modern printing techniques enable the posters to feature full-colour designs, halftones, and photographs, making them popular for advertising concerts, political messages, commercial advertisements and special events. An increasing number of posters do not advertise anything at all and instead feature artwork, inspirational or positive messages, and religious messages. It is an advertising tactic mostly used by small businesses promoting concerts and political activist gro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Starch
Starch or amylum is a polymeric carbohydrate consisting of numerous glucose units joined by glycosidic bonds. This polysaccharide is produced by most green plants for energy storage. Worldwide, it is the most common carbohydrate in human diets, and is contained in large amounts in staple foods such as wheat, potatoes, maize (corn), rice, and cassava (manioc). Pure starch is a white, tasteless and odorless powder that is insoluble in cold water or alcohol. It consists of two types of molecules: the linear and helical amylose and the branched amylopectin. Depending on the plant, starch generally contains 20 to 25% amylose and 75 to 80% amylopectin by weight. Glycogen, the energy reserve of animals, is a more highly branched version of amylopectin. In industry, starch is often converted into sugars, for example by malting. These sugars may be fermented to produce ethanol in the manufacture of beer, whisky and biofuel. In addition, sugars produced from processed starch are used ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Propaganda
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in news and journalism, government, advertising, entertainment, education, and activism and is often associated with material which is prepared by governments as part of war efforts, political campaigns, health campaigns, revolutionaries, big businesses, ultra-religious organizations, the media, and certain individuals such as soapboxers. In the 20th century, the English term ''propaganda'' was often associated with a manipulative approach, but historically, propaganda has been a neutral descriptive term of any material that promotes certain opinions or ideologies. Equivalent non-English terms have also la ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guerilla Art
Guerrilla art is a street art movement that first emerged in the UK, but has since spread across the world and is now established in most countries that already had developed graffiti scenes. In fact, it owes so much to the early graffiti movement, in the United States guerrilla art is still referred to as ‘post-graffiti art’. Guerrilla art differs from other art forms in it has no external boundary between the image and the environment. While a traditional painting can be moved from one gallery to another without the meaning or the artistic credibility of the piece being affected, street art is environmental, the surface to which it is applied to being as fundamental to the piece's meaning as that which is applied. Without the dynamics of modern life, guerrilla art is reduced to ‘art for arts sake’ and would be defined by ''what it is'' as opposed to ''what it does''. The production of guerrilla art is focused on cause and effect, not the material piece itself. It a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Graffiti
Graffiti (plural; singular ''graffiti'' or ''graffito'', the latter rarely used except in archeology) is art that is written, painted or drawn on a wall or other surface, usually without permission and within public view. Graffiti ranges from simple written words to elaborate wall paintings, and has existed Graffito (archaeology), since ancient times, with examples dating back to ancient Egypt, ancient Greece, and the Roman Empire. Graffiti is a controversial subject. In most countries, marking or painting property without permission is considered by property owners and civic authorities as defacement and vandalism, which is a punishable crime, citing the use of graffiti by street gangs to mark territory or to serve as an indicator of gang-related activities. Graffiti has become visualized as a growing urban "problem" for many cities in industrialized nations, spreading from the New York City Subway nomenclature, New York City subway system and Philadelphia in the early 1970s to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Culture Jamming
Culture jamming (sometimes also guerrilla communication) is a form of protest used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It attempts to "expose the methods of domination" of mass society. Culture jamming employs techniques originally associated with Letterist International, and later Situationist International known as '' détournement.'' It uses the language and rhetoric of mainstream culture to subversively critique the social institutions that produce that culture. Tactics include editing company logos to critique the respective companies, products, or concepts they represent, or wearing fashion statements that criticize the current fashion trends by deliberately clashing with them.Boden, Sharon and Williams, Simon J. (2002) "Consumption and Emotion: The Romantic Ethic Revisited", Sociology 36(3):493–512 Culture jamming often entails using mass media to pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Urban Art
Urban means "related to a city". In that sense, the term may refer to: * Urban area, geographical area distinct from rural areas * Urban culture, the culture of towns and cities Urban may also refer to: General * Urban (name), a list of people with the given name or surname * ''Urban'' (newspaper), a Danish free daily newspaper * Urban contemporary music, a radio music format * Urban Outfitters, an American multinational lifestyle retail corporation * Urban Records, a German record label owned by Universal Music Group Place names in the United States * Urban, South Dakota, a ghost town * Urban, Washington, an unincorporated community See also * Pope Urban (other) Pope Urban may refer to one of several popes of the Catholic denomination: *Pope Urban I, pope c. 222–230, a Saint * Pope Urban II, pope 1088–1099, the Blessed Pope Urban *Pope Urban III, pope 1185–1187 *Pope Urban IV, pope 1261–1264 *Pope ..., the name of several popes of the Catholic Church * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Affinity Group
An affinity group is a group formed around a shared interest or common goal, to which individuals formally or informally belong. Affinity groups are generally precluded from being under the aegis of any governmental agency, and their purposes must be primarily non-commercial. Examples of affinity groups include private social clubs, fraternities, writing or reading circles, hobby clubs, and groups engaged in political activism. Some affinity groups are organized in a non- hierarchical manner, often using consensus decision making, and are frequently made up of trusted friends. They provide a method of organization that is flexible and decentralized. Other affinity groups may have a hierarchy to provide management of the group's long-term interests, or if the group is large enough to require the delegation of responsibilities to other members or staff. Affinity groups can be based on a common social identity or ideology (e.g., anarchism, conservatism), a shared concern fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Newsprint
Newsprint is a low-cost, non-archival paper consisting mainly of wood pulp and most commonly used to print newspapers and other publications and advertising material. Invented in 1844 by Charles Fenerty of Nova Scotia, Canada, it usually has an off white cast and distinctive feel. It is designed for use in printing presses that employ a long web of paper ( web offset, letterpress and flexographic), rather than individual sheets of paper. Newsprint is favored by publishers and printers as it is relatively low cost (compared with paper grades used for glossy magazines and sales brochures), strong (to run through modern high-speed web printing presses) and can accept four-color printing at qualities that meet the needs of typical newspapers. Invention Charles Fenerty began experimenting with wood pulp around 1838, making his discovery in 1844. On October 26, 1844, Fenerty took a sample of his paper to Halifax's top newspaper, the ''Acadian Recorder'', where he had written a lette ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York Times Book Review
''The New York Times Book Review'' (''NYTBR'') is a weekly paper-magazine supplement to the Sunday edition of ''The New York Times'' in which current non-fiction and fiction books are reviewed. It is one of the most influential and widely read book review publications in the industry. The offices are located near Times Square in New York City. Overview The ''New York Times'' has published a book review section since October 10, 1896, announcing: "We begin today the publication of a Supplement which contains reviews of new books ... and other interesting matter ... associated with news of the day." In 1911, the review was moved to Sundays, on the theory that it would be more appreciatively received by readers with a bit of time on their hands. The target audience is an intelligent, general-interest adult reader. The ''Times'' publishes two versions each week, one with a cover price sold via subscription, bookstores and newsstands; the other with no cover price included as an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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