Whatman Plc
Whatman plc is a Cytiva brand specialising in laboratory filtration products and separation technologies. Whatman products cover a range of laboratory applications that require filtration, sample collection (cards and kits), blotting, lateral flow components and flow-through assays and other general laboratory accessories. Formerly Whatman plc, the company was originally acquired in 2008 by GE Healthcare, which became Cytiva in April 2020. History Founder's innovation and impact The papermaker James Whatman the Elder (1702–1759) founded the Whatman papermaking enterprise in 1740 in Maidstone, Kent, England. He made revolutionary advances to the craft in England and is credited as the inventor of wove paper (or Vélin), an innovation used for high-quality art and printing. His son, James Whatman the Younger (1741–1798), further developed the company's techniques. At a time when the craft was based in smaller paper mills, Whatman innovations led to the large-scale and wid ...
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Product Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, ...
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