Weekend Marketplace
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Weekend Marketplace
''Weekend Marketplace'' is a two-hour block of paid programming airing on Fox that debuted on January 3, 2009, replacing the 4Kids TV cartoon block due to the termination of the network's time lease agreement with 4Kids Entertainment. The block, which airs on Saturday mornings, is programmed solely with infomercials, which usually air on networks and broadcast television stations during late night and early morning timeslots; such programming, however, has not previously been scheduled on a regular basis by a major broadcast television network. Beginning on September 13, 2014 in some markets, ''Weekend Marketplace'' can be substituted with the internally syndicated ''Xploration Station'' block produced by Steve Rotfeld Productions, which provides two hours of educational and informational programming for stations to count toward federally mandated programming requirements; Fox's owned-and-operated stations and Nexstar Media Group, along with several other affiliate groups and indi ...
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Infomercial
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often ''program-length commercials'' (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 1:00 a.m. to 6:00 a.m.), outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By ...
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Sinclair Broadcast Group
Sinclair Broadcast Group, Inc. (SBG) is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb of Cockeysville, Maryland, the company is the second-largest television station operator in the United States by number of stations (after Nexstar Media Group), owning or operating a total of 193 stations across the country in over 100 markets (covering 40% of American households), many of which are located in the South and Midwest, and is the largest owner of stations affiliated with Fox, NBC, CBS, ABC, MyNetworkTV, and The CW. Sinclair also owns four digital multicast networks (Comet, Charge!, Stadium, and TBD), sports-oriented cable networks (Tennis Channel and Bally Sports Regional Networks), and a streaming service (Stirr). On June 2, 2021, it was announced that Sinclair is a ''Fortune'' 500 company, having annual revenues of $5.9 billion in 2020. A 2 ...
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Eastern Time Zone
The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, the state of Quintana Roo in Mexico, Panama, Colombia, mainland Ecuador, Peru, and a small portion of westernmost Brazil in South America, along with certain Caribbean and Atlantic islands. Places that use: * Eastern Standard Time (EST), when observing standard time (autumn/winter), are five hours behind Coordinated Universal Time ( UTC−05:00). * Eastern Daylight Time (EDT), when observing daylight saving time (spring/summer), are four hours behind Coordinated Universal Time ( UTC−04:00). On the second Sunday in March, at 2:00 a.m. EST, clocks are advanced to 3:00 a.m. EDT leaving a one-hour "gap". On the first Sunday in November, at 2:00 a.m. EDT, clocks are moved back to 1:00 a.m. EST, thus "duplicating" one hour. Southern parts of the zone (Panama and the Caribbean) do not observe daylight saving time ...
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Federal Communications Commission
The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction over the areas of broadband access, fair competition, radio frequency use, media responsibility, public safety, and homeland security. The FCC was formed by the Communications Act of 1934 to replace the radio regulation functions of the Federal Radio Commission. The FCC took over wire communication regulation from the Interstate Commerce Commission. The FCC's mandated jurisdiction covers the 50 states, the District of Columbia, and the territories of the United States. The FCC also provides varied degrees of cooperation, oversight, and leadership for similar communications bodies in other countries of North America. The FCC is funded entirely by regulatory fees. It has an estimated fiscal-2022 budget of US $388 million. It has 1,482 ...
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Station Identification
Station identification (ident, network ID or channel ID or bumper) is the practice of radio and television stations and broadcast network, networks identifying themselves on-air, typically by means of a call sign or brand name (sometimes known, particularly in the United States, as a "sounder" or "stinger", more generally as a station or network ID). This may be to satisfy requirements of licensing authorities, a form of branding, or a combination of both. As such, it is closely related to production logos, used in television and cinema alike. Station identification used to be done regularly by an announcer at the halfway point during the presentation of a television program, or in between programs. Asia Idents are known as a ''montage'' in Thailand and the Malay world (except Indonesia), and as an ''interlude'' in Cambodia and Vietnam. Philippines Station identifications in the Philippines differ from the vernacular meaning in most of the world. They describe what would be r ...
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Direct Response Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Association ...
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Branded Content
In marketing, branded content (also known as branded entertainment) is Content (media), content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first and foremost as a marketing ploy for a brand) and product placement (where advertisers pay to have references to their brands incorporated into outside creative works, such as films and television series), branded content is designed to build brand awareness, awareness for a brand by associating it with content that shares its Value (ethics), values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement. Unlike conventional forms of editorial content, branded content is generally funded entirely by a brand or corporation rather than a studio or a group of solely artistic producers. Examples of branded content have appeared in television, film, online content, video games, event ...
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Placeholder Name
Placeholder names are words that can refer to things or people whose names do not exist, are tip of the tongue, temporarily forgotten, are not relevant to the salient point at hand, are to avoid stigmatization, are unknowable/unpredictable in the context in which they are being discussed, or are otherwise de-emphasized whenever the speaker or writer is unable to, or chooses not to, specify precisely. Placeholder names for people are often list of terms referring to an average person, terms referring to an average person or a predicted persona (user experience), persona of a typical user. Linguistic role These Free variables and bound variables, placeholders typically function grammar, grammatically as nouns and can be used for people (e.g. ''John Doe, John Doe, Jane Doe''), objects (e.g. ''Widget (economics), widget''), locations ("Main Street"), or places (e.g. ''Anytown, USA''). They share a property with pronouns, because their reference, referents must be supplied by co ...
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Promo (media)
A promo (a shorthand term for promotion) is a form of commercial advertising used in broadcast media, either television or radio, which promotes a program airing on a television or radio station/network to the viewing or listening audience. Promos usually appear during commercial breaks, although sometimes they appear during another program. Background Promos typically run from 15 to 60 seconds, with 30-second spots being the most common, although some occasionally last run as little as five seconds or as long as 90 seconds. Most promos show select video or audio clips of scenes or segments from an upcoming program (such as a television or radio series, film or special). Some television promos (particularly for an upcoming television series) utilize a monologue format in which a star or host of the program breaks the fourth wall, which is often done in a humorous and/or parodical manner. Most radio promos utilize this format as well, with a host of the program discussing the show i ...
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Stripping (television)
Strip programming or stripping is a technique used for scheduling television and radio programming to ensure consistency and coherency. Television or radio programs of a particular style (such as a television series) are given a regular daily time slot during the week, so that it appears as a strip straight across the weekly schedule. For example, radio and television broadcasters may program a news program at rush hours every day, or at least every weekday. Strip programming is used to deliver consistent content to targeted audiences. Broadcasters know or predict the times at which certain demographics will be listening to or watching their programs and play them at that time. Most television dayparts outside of prime time use strip programming five days a week (with some selected programs also being stripped on one or both days of the weekend), with the same programs being broadcast every day at the same time to target specific demographics. Strip programming is sometimes cri ...
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Buffalo, New York
Buffalo is the second-largest city in the U.S. state of New York (behind only New York City) and the seat of Erie County. It is at the eastern end of Lake Erie, at the head of the Niagara River, and is across the Canadian border from Southern Ontario. With a population of 278,349 according to the 2020 census, Buffalo is the 78th-largest city in the United States. The city and nearby Niagara Falls together make up the two-county Buffalo–Niagara Falls Metropolitan Statistical Area (MSA), which had an estimated population of 1.1 million in 2020, making it the 49th largest MSA in the United States. Buffalo is in Western New York, which is the largest population and economic center between Boston and Cleveland. Before the 17th century, the region was inhabited by nomadic Paleo-Indians who were succeeded by the Neutral, Erie, and Iroquois nations. In the early 17th century, the French began to explore the region. In the 18th century, Iroquois land surrounding Buffalo Creek ...
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WUTV
WUTV (channel 29) is a television station in Buffalo, New York, United States, affiliated with the Fox network. It is owned by Sinclair Broadcast Group alongside MyNetworkTV affiliate WNYO-TV (channel 49). Both stations share studios on Hertel Avenue near Military Road in Buffalo, while WUTV's transmitter is located on Whitehaven Road (near I-190) in Grand Island, New York, behind its former main studio building. Since February 2008, WUTV serves as the Fox network feed received in the Cayman Islands. It joined the Primetime 24 lineup in 2009, serving most of the Caribbean islands. The station is also broadcast in parts of Canada. History WUTV signed on the air on December 21, 1970, as a general entertainment independent station, and its original studios were located at the transmitter site in Grand Island, New York. The station was owned by Ultravision Broadcasting Company, from which the "UTV" in the WUTV callsign originates. Ultravision was owned by Stan Jasinski, who had fir ...
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