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Volkswagen Advertising
Throughout its history, the German automotive company Volkswagen has applied myriad advertising methods. History In 1949, William Bernbach, along with colleagues, Ned Doyle and Maxwell Dane, formed Doyle Dane Bernbach (DDB), the Manhattan advertising agency that would create the revolutionary Volkswagen ad campaigns of the 1950s and 1960s. Bernbach's artistic approach to print advertising was innovative, and he understood that advertising did not sell products. The strategy was to keep customers by creating and nurturing them as ''brand ambassadors'', rather than attempting to attract the attention of those who were uninterested in the product. Bernbach's team of "agency creatives" was headed by Bob Gage, who hired Helmut Krone, as an art director in 1954. Krone owned a Volkswagen before the agency pitched for the account. Krone, Bernbach and the first copywriter on the account, Julian Koenig, were impressed with the "honesty" of the car. Krone was an intellectual among art direct ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Volkswagen
Volkswagen (),English: , . abbreviated as VW (), is a German Automotive industry, motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a global brand post-World War II by the British Army Officer Ivan Hirst, it is known for the iconic Volkswagen Beetle, Beetle and serves as the flagship brand of the Volkswagen Group, the largest automotive manufacturer by worldwide sales in 2016 and 2017. The group's biggest market is in Automotive industry in China, China, which delivers 40 percent of its sales and profits. Its name is derived from the German-language terms and , translating to "people's car" when combined. History 1932–1940: People's Car project Volkswagen was established in 1937 by the German Labour Front (''Deutsche Arbeitsfront'') in Berlin. In the early 1930s, cars were a luxury – most Germans could afford nothing more elaborate than a motorcycle and only one ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
David Letterman
David Michael Letterman (born April 12, 1947) is an American television host, comedian, writer and producer. He hosted late night television talk shows for 33 years, beginning with the February 1, 1982 debut of ''Late Night with David Letterman'' on NBC and ending with the May 20, 2015 broadcast of ''Late Show with David Letterman'' on CBS. In total, Letterman hosted 6,080 episodes of ''Late Night'' and ''Late Show'', surpassing his friend and mentor Johnny Carson as the longest-serving late night talk show host in American television history. In 1996, Letterman was ranked 45th on ''TV Guide''s 50 Greatest TV Stars of All Time.Miller, Gregory E.; Schneider, Michael (December 31, 2015). "2015 by the Numbers", ''TV Guide''. p. 10. In 2002, ''The Late Show with David Letterman'' was ranked seventh on TV Guide's 50 Greatest TV Shows of All Time. He is also a television and film producer. His company, Worldwide Pants, produced his shows as well as '' The Late Late Show'' and several p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lemon (automobile)
In American English, a lemon is a vehicle that turns out to have several manufacturing issues affecting its safety, value or utility. Any vehicle with such severe issues may be termed a lemon, and by extension, so may any product with flaws too great or severe to serve its purpose. Terminology The concept of describing a highly flawed item as a "lemon" predates its use in describing cars and can be traced back to the beginning of the 20th century as a British and American slang term. The British use is derived from the US use and is less precise or specific: to be "sold a lemon" is little different from "sold a pup". Its first attribution to mean a problematic car was in a Volkswagen advertisement created by Julian Koenig and Helmut Krone as part of an advertisement campaign managed by William Bernbach, all advertising executives with the firm Doyle Dane Bernbach in 1960, which was a follow-up to their Think Small advertising campaign for VW. Economist George Akerlof in his ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Changes (advertisement)
''Changes'' is a British television advertisement launched in 1987 to promote the second-generation of the Volkswagen Golf. The 50-second ad was directed by David Bailey and stars the model Paula Hamilton as a woman throwing away some of her possessions. After discarding her wedding ring, pearl necklace, brooch and mink coat, she decides to keep her Volkswagen Golf and drives off in it with a smile on her face. ''Changes'' was named after the song that was used as its soundtrack, written by Alan Price. It was awarded the Silver prize at the 1988 British Arrows Awards, and is remembered as an indicator of car advertising's recognition of women's growing independence. Sequence A woman (Paula Hamilton) is leaving her husband. She tearfully exits her mews house, removes her wedding ring and posts it back through the letter box. Walking away, she angrily tears off her pearl necklace, throws away her brooch, and removes her mink coat. She approaches a drain, but, as she goes to drop the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
James May
James Daniel May (born 16 January 1963) is an English television presenter and journalist. He is best known as a co-presenter of the motoring programme ''Top Gear (2002 TV series), Top Gear'' alongside Jeremy Clarkson and Richard Hammond from 2003 until 2015. He also served as a director of the production company W. Chump & Sons, which has since ceased operating. He is a co-presenter of the television series ''The Grand Tour'' for Amazon Prime Video, alongside his former ''Top Gear'' colleagues, Clarkson and Hammond, as well as ''Top Gear's'' former executive producer Andy Wilman. May has presented other programmes on themes including science and technology, toys, wine culture, and the plight of manliness in modern times. He wrote a weekly column for ''The Daily Telegraph''s motoring section from 2003 to 2011. Early life James Daniel May was born in Bristol, the son of aluminium factory manager James May and his wife Kathleen. He was one of four children; he has two sisters ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jeremy Clarkson
Jeremy Charles Robert Clarkson (born 11 April 1960) is an English broadcaster, journalist, game show host and writer who specialises in Driving, motoring. He is best known for the motoring programmes ''Top Gear (2002 TV series), Top Gear'' and ''The Grand Tour'' alongside Richard Hammond and James May. He also currently writes weekly columns for ''The Sunday Times'' and ''The Sun (United Kingdom), The Sun''. Since 2018, Clarkson has hosted the ITV (TV network), ITV game show ''Who Wants to Be a Millionaire? (British game show), Who Wants to Be a Millionaire?''. From a career as a local journalist in northern England, Clarkson rose to public prominence as a presenter of the Top Gear (1977 TV series), original format of ''Top Gear'' in 1988. Since the mid-1990s, he has become a recognised public personality, regularly appearing on British television presenting his own shows for BBC and appearing as a guest on other shows. As well as motoring, Clarkson has produced programmes an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Top Gear (2002 TV Series)
''Top Gear'' is a British motoring magazine and factual television programme, designed as a relaunched version of the Top Gear (1977 TV series), original 1977 show of the same name by Jeremy Clarkson and Andy Wilman for the BBC, and premiered on 20 October 2002. The programme focuses on the examination and reviewing of motor vehicles, primarily cars, though this was expanded upon after the broadcast of its earlier series to incorporate films featuring motoring-based challenges, special races, timed laps of notable cars, and celebrity timed laps on a course specially-designed for the relaunched programme. The programme drew acclaim for its visual and presentation style since its launch, which focused on being generally entertaining to viewers, as well as Top Gear controversies, criticism over the controversial nature of its content. The show was also praised for its occasionally-controversial humor and lore existing in not just the automotive community but in the form of internet ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Roger Sterling
Roger H. Sterling Jr. is a fictional character on the AMC television series ''Mad Men''. He formerly worked for Sterling Cooper, an advertising agency his father co-founded in 1923, before he became a founding partner at the new firm of Sterling Cooper Draper Pryce in late 1963. Sterling was portrayed by John Slattery. Biography Roger Sterling is a US Navy veteran of World War II, having served in the Pacific theater, including in The Battle of Okinawa. The "Sterling" in the firm's name refers to Roger's father rather than Roger. His father was the senior partner in the firm, which is why his name appears before that of Bertram Cooper (Robert Morse). A picture in Cooper's office shows Roger as a child alongside Cooper as a young adult. In the same scene, Cooper refers to the picture and calls Roger "Peanut," indicating that Roger has known Cooper for most of his life. In Season 2, Bertram Cooper mentions that "the late Mrs. Cooper" introduced Sterling to his wife, Mona (played by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Playboy
''Playboy'' is an American men's lifestyle and entertainment magazine, formerly in print and currently online. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. Known for its centerfolds of nude and semi-nude models (Playmates), ''Playboy'' played an important role in the sexual revolution and remains one of the world's best-known brands, having grown into Playboy Enterprises, Inc. (PEI), with a presence in nearly every medium. In addition to the flagship magazine in the United States, special nation-specific versions of ''Playboy'' are published worldwide, including those by licensees, such as Dirk Steenekamp's DHS Media Group. The magazine has a long history of publishing short stories by novelists such as Arthur C. Clarke, Ian Fleming, Vladimir Nabokov, Saul Bellow, Chuck Palahniuk, P. G. Wodehouse, Roald Dahl, Haruki Murakami, and Margaret Atwood. With a regular display of full-page c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Don Draper
Donald Francis Draper, born Richard “Dick” Whitman, is a fictional character and the protagonist of the AMC television series ''Mad Men'' (2007–2015), portrayed by Jon Hamm. Up to the Season 3 finale, Draper was creative director of fictional Manhattan advertising firm Sterling Cooper. He then became a founding partner at a new firm, Sterling Cooper Draper Pryce, after he and his superiors left their previous agency in advance of an unwanted acquisition. The agency later merged with a rival firm, Cutler Gleason & Chaough, to become Sterling Cooper & Partners while pursuing a contract from Chevrolet. The character of Don Draper is partially inspired by Draper Daniels, a creative director at Leo Burnett advertising agency in Chicago in the 1950s, who worked on the Marlboro Man campaign; and by Bill Backer, an advertising executive at McCann Erickson who created the " I'd Like to Buy the World a Coke" ad in 1971. Character biography Early life Donald Francis Draper is r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marriage Of Figaro (Mad Men)
"Marriage of Figaro" is the third episode of the first season of the American television drama series ''Mad Men''. It was written by Tom Palmer and directed by Ed Bianchi. The episode originally aired on the AMC channel in the United States on August 2, 2007. Plot The mystery of Don's past deepens when he is caught off guard by a man on the train who recognizes him from their days in the Korean War and refers to him as "Dick Whitman." Don acknowledges the man and makes non-committal plans about getting together, while avoiding giving him any true information about his current identity as Don Draper. Pete arrives at Sterling Cooper, back from his honeymoon. When he goes to his office, he is startled to discover several people dressed as Chinese peasants, along with several live chickens. Pete realizes he's been pranked while the rest of the staff of Sterling Cooper laughs at their joke. Meanwhile, Don discusses Doyle Dane Bernbach's new ad campaigns for Volkswagen. He hates it, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mad Men
''Mad Men'' is an American period drama television series created by Matthew Weiner and produced by Lionsgate Television. It ran on the cable network AMC from July 19, 2007, to May 17, 2015, lasting for seven seasons and 92 episodes. Its fictional time frame runs from March 1960 to November 1970. ''Mad Men'' begins at the fictional Sterling Cooper advertising agency on Madison Avenue in Manhattan, New York City, and continues at the new firm of Sterling Cooper Draper Pryce (later named Sterling Cooper & Partners) near the Time-Life Building at 1271 Sixth Avenue. According to the pilot episode, the phrase "Mad men" was a slang term coined in the 1950s by advertisers working on Madison Avenue to refer to themselves, "Mad" being short for "Madison" (in reality, the only documented use of the phrase from that time may have been in the late-1950s writings of James Kelly, an advertising executive and writer). The series's main character is the charismatic advertising executive D ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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