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Vodka Villa Lobos
Villa Lobos is a Mexican vodka which has the unique selling point that the product features the " agave worm" (the larva of the ''Comadia redtenbacheri'' moth) more commonly found in Mezcal. The marketing of this product highlights the drinks links with Tequilas and was winner of the silver medal at 'United Vodka' Tasting Competition in Brussels, 2003. The drink is currently available as a 45% ABV spirit with the "Agave Worm" or a premium 55% ABV vodka without the "worm". Production Villa Lobos vodka is produced by Licores Veracruz Distillers in Córdoba, Mexico (near the port of Veracruz) and is distributed by Wine & Spirit ''Wine & Spirit'' was a British monthly magazine on wine, spirits, beers and cocktails, directed at both consumers and the drinks industry. The magazine also organized the annual "International Wine Challenge" and "International Spirits Challenge" .... Their advertising slogan is ''Orgullosamente Mexicano!'' (lit. Proudly Mexican!). External linksWine a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vodka
Vodka ( pl, wódka , russian: водка , sv, vodka ) is a clear distilled alcoholic beverage. Different varieties originated in Poland, Russia, and Sweden. Vodka is composed mainly of water and ethanol but sometimes with traces of impurities and flavourings. Traditionally, it is made by distilling liquid from fermented cereal grains, and potatoes since introduced in Europe in the 1700's. Some modern brands use fruits, honey, or maple sap as the base. Since the 1890s, standard vodkas have been 40% alcohol by volume (ABV) (80 U.S. proof). The European Union has established a minimum alcohol content of 37.5% for vodka. Vodka in the United States must have a minimum alcohol content of 40%. Vodka is traditionally drunk "neat" (not mixed with water, ice, or other mixers), and it is often served ''freezer chilled'' in the vodka belt of Belarus, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, Poland, Russia, Sweden, and Ukraine. It is also used in cocktails and mixed dri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unique Selling Point
In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values). It was used in successful advertising campaigns of the early 1940s. The term was coined by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage." The term has been extended to cover one's " personal brand". Definition A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Agave Worm
A mezcal worm is an insect larva found in some types of mezcal produced in Oaxaca, Mexico. The larva is usually either a ''gusano rojo'' ("red worm") or a ''chinicuil'' ("maguey worm"), the caterpillar of the '' Comadia redtenbacheri'' moth. The red worm is typically considered tastier. On a bachelorette party in Mexico, the historical tradition is for the maid of honor to eat the worm. This is known as representational symbolism, in which the future bride passes the torch to her closest loved one - akin to a throwing of the bouquet. History Although the custom is relatively recent, larvae are used frequently by several brands of mezcal to give flavor to the drink. A whole larva is deposited in the bottle, normally after having previously been cured in pure alcohol. Nacional Vinicola (NAVISA) was the first company to add a worm to its Gusano Rojo mezcal. Andres Paniagua and Jacobo Lozano, creators of Gusano Rojo and Dos Gusanos, first introduced the practice of adding larva ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Comadia Redtenbacheri
''Comadia redtenbacheri'' is a moth in the family Cossidae. It is found in North America, where it has been recorded from Mexico and southern Texas. The length of the forewings is 12–14 mm for males and 13–16 mm for females. The forewings are brown with a white strip from the wing base to near the apex. The hindwings are grey-brown. Adults have been recorded on wing from April to May and in September. The larvae feed on the succulent leaves of the maguey and '' Agave salmiana''. Young larvae are pale reddish, becoming carmine in later instars. In food and drink The larvae are one of the species used to put into mezcal. In Spanish, they are known as ''chilocuil'', ''chinicuil'', or ''tecol'' and have been traditionally used as food in Mexican cuisine. The caterpillars are also known as ''gusanos rojos'', giving its name to a popular brand of mezcal; they are one of the two kinds of "worms" placed in bottles of mezcal, giving a unique color and flavor to the drink. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mezcal
Mezcal (, ), sometimes spelled mescal, is a distilled alcoholic beverage made from any type of agave. The word ''mezcal'' comes from Nahuatl , which means "oven-cooked agave", from and .What is MezcalElmezcal.org Traditionally the word "mezcal" has been used generally in Mexico for all agave spirits and it continues to be used for many agave spirits whether these spirits have been legally certified as "mezcal" or not, and it is also considered a drink of artisan origin. Agaves or magueys are endemic to the Americas and found globally as ornamental plants. More than 70% of mezcal is made in the Mexican state of Oaxaca, but is now produced and commercialized throughout Mexico for the national and international market. A saying attributed to Oaxaca regarding the drink is: "" ("For all bad, mezcal, and for all good, as well; and if there is no remedy, liter and a half"). Native fermented drinks from maguey plant, such as pulque, existed before the arrival of the Spanish. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alcohol By Volume
Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) of pure ethanol present in of solution at . The number of millilitres of pure ethanol is the mass of the ethanol divided by its density at , which is . The ABV standard is used worldwide. The International Organization of Legal Metrology has tables of density of water–ethanol mixtures at different concentrations and temperatures. In some countries, e.g. France, alcohol by volume is often referred to as degrees Gay-Lussac (after the French chemist Joseph Louis Gay-Lussac), although there is a slight difference since the Gay-Lussac convention uses the International Standard Atmosphere value for temperature, . Volume change Mixing two solutions of alcohol of different strengths usually causes a change in volume. Mixing pure water with a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Veracruz
Veracruz (), formally Veracruz de Ignacio de la Llave (), officially the Free and Sovereign State of Veracruz de Ignacio de la Llave ( es, Estado Libre y Soberano de Veracruz de Ignacio de la Llave), is one of the 31 states which, along with Mexico City, comprise the 32 Federal Entities of Mexico. It is located in eastern Mexico and is bordered by seven states, which are Tamaulipas, San Luis Potosí, Hidalgo, Puebla, Oaxaca, Chiapas, and Tabasco. Veracruz is divided into 212 municipalities, and its capital city is Xalapa-Enríquez. Veracruz has a significant share of the coastline of the Gulf of Mexico on the east of the state. The state is noted for its mixed ethnic and indigenous populations. Its cuisine reflects the many cultural influences that have come through the state because of the importance of the port of Veracruz. In addition to the capital city, the state's largest cities include Veracruz, Coatzacoalcos, Córdoba, Minatitlán, Poza Rica, Boca Del Río and Or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wine & Spirit
''Wine & Spirit'' was a British monthly magazine on wine, spirits, beers and cocktails, directed at both consumers and the drinks industry. The magazine also organized the annual "International Wine Challenge" and "International Spirits Challenge", and published the annual results book, the ''World's Best Wines Guide''. ''Wine & Spirit'' was viewed as a competitor of ''Decanter'', described by Jancis Robinson as "Britain's second consumer wine magazine", though livelier. History The magazine was a consumer-only oriented magazine founded as ''What Wine?'' in 1983 by Robert Joseph and Charles Metcalfe and published by Wilmington plc. It was later renamed ''Wine Magazine'', then ''Wine International'', before it was sold with its sister trade-only publication ''Wine & Spirit'' (a 150-year-old trade publication where Jancis Robinson began her wine writing career as editor immediately after university) to William Reed Publishing in December 2005. The two magazines were combined into on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mexican Vodkas
Mexican may refer to: Mexico and its culture *Being related to, from, or connected to the country of Mexico, in North America ** People *** Mexicans, inhabitants of the country Mexico and their descendants *** Mexica, ancient indigenous people of the Valley of Mexico ** Being related to the State of Mexico, one of the 32 federal entities of Mexico ** Culture of Mexico *** Mexican cuisine *** historical synonym of Nahuatl, language of the Nahua people (including the Mexica) Arts and entertainment * "The Mexican" (short story), by Jack London * "The Mexican" (song), by the band Babe Ruth * Regional Mexican, a Latin music radio format Films * ''The Mexican'' (1918 film), a German silent film * ''The Mexican'' (1955 film), a Soviet film by Vladimir Kaplunovsky based on the Jack London story, starring Georgy Vitsin * '' The Mexican'', a 2001 American comedy film directed by Gore Verbinski, starring Brad Pitt and Julia Roberts Other uses * USS ''Mexican'' (ID-1655), United St ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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