Villa Lobos is a Mexican

vodka Vodka ( pl, wódka , russian: водка , sv, vodka ) is a clear distilled alcoholic beverage. Different varieties originated in Poland, Russia, and Sweden. Vodka is composed mainly of water and ethanol but sometimes with traces of impuritie ...

which has the

unique selling point In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is ...

that the product features the " agave worm" (the larva of the ''

Comadia redtenbacheri ''Comadia redtenbacheri'' is a moth in the family Cossidae. It is found in North America, where it has been recorded from Mexico and southern Texas. The length of the forewings is 12–14 mm for males and 13–16 mm for females. The fo ...

'' moth) more commonly found in

Mezcal Mezcal (, ), sometimes spelled mescal, is a distilled alcoholic beverage made from any type of agave. The word ''mezcal'' comes from Nahuatl , which means "oven-cooked agave", from and .What is MezcalElmezcal.org Traditionally the word "m ...

. The marketing of this product highlights the drinks links with Tequilas and was winner of the silver medal at 'United Vodka' Tasting Competition in Brussels, 2003. The drink is currently available as a 45%

ABV Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...

spirit with the "Agave Worm" or a premium 55% ABV

without the "worm".

Production

Villa Lobos vodka is produced by Licores Veracruz Distillers in Córdoba, Mexico (near the port of

Veracruz Veracruz (), formally Veracruz de Ignacio de la Llave (), officially the Free and Sovereign State of Veracruz de Ignacio de la Llave ( es, Estado Libre y Soberano de Veracruz de Ignacio de la Llave), is one of the 31 states which, along with Me ...

) and is distributed by

Wine & Spirit ''Wine & Spirit'' was a British monthly magazine on wine, spirits, beers and cocktails, directed at both consumers and the drinks industry. The magazine also organized the annual "International Wine Challenge" and "International Spirits Challenge" ...

. Their advertising slogan is ''Orgullosamente Mexicano!'' (lit. Proudly Mexican!).

External links

Wine and Spirit
{{Vodkas Mexican vodkas Mexican brands