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Vetronics
Vetronics, a portmanteau of vehicle and electronics, is a technological designation used extensively in the military domain. The term also has limited usage in other contexts and in company branding, particularly in the veterinary and medical domains. It is the vehicular equivalent of ''avionics Avionics (a blend of ''aviation'' and ''electronics'') are the electronic systems used on aircraft. Avionic systems include communications, navigation, the display and management of multiple systems, and the hundreds of systems that are fit ...''. References External links MilCAN Working GroupU.S. Army Vetronics InstituteVetronics Research Centre (VRC), University of Brighton, UK* ttp://www.systronica.org/ Military Vetronics Association Military vehicles {{mil-vehicle-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Portmanteau
A portmanteau word, or portmanteau (, ) is a blend of wordsGarner's Modern American Usage , p. 644. in which parts of multiple words are combined into a new word, as in ''smog'', coined by blending ''smoke'' and ''fog'', or ''motel'', from ''motor'' and ''hotel''. In , a portmanteau is a single morph that is analyzed as representing two (or more) underlying morphemes. When portmanteaus shorten established [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Military
A military, also known collectively as armed forces, is a heavily armed, highly organized force primarily intended for warfare. It is typically authorized and maintained by a sovereign state, with its members identifiable by their distinct military uniform. It may consist of one or more military branches such as an army, navy, air force, space force, marines, or coast guard. The main task of the military is usually defined as defence of the state and its interests against external armed threats. In broad usage, the terms ''armed forces'' and ''military'' are often treated as synonymous, although in technical usage a distinction is sometimes made in which a country's armed forces may include both its military and other paramilitary forces. There are various forms of irregular military forces, not belonging to a recognized state; though they share many attributes with regular military forces, they are less often referred to as simply ''military''. A nation's militar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brighton
Brighton () is a seaside resort and one of the two main areas of the City of Brighton and Hove in the county of East Sussex, England. It is located south of London. Archaeological evidence of settlement in the area dates back to the Bronze Age, Roman and Anglo-Saxon periods. The ancient settlement of "Brighthelmstone" was documented in the ''Domesday Book'' (1086). The town's importance grew in the Middle Ages as the Old Town developed, but it languished in the early modern period, affected by foreign attacks, storms, a suffering economy and a declining population. Brighton began to attract more visitors following improved road transport to London and becoming a boarding point for boats travelling to France. The town also developed in popularity as a health resort for sea bathing as a purported cure for illnesses. In the Georgian era, Brighton developed as a highly fashionable seaside resort, encouraged by the patronage of the Prince Regent, later King George IV, who spent ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Brighton
The University of Brighton is a public university based on four campuses in Brighton and Eastbourne on the south coast of England. Its roots can be traced back to 1858 when the Brighton School of Art was opened in the Royal Pavilion. It achieved university status in 1992. The University focuses on professional education, with the majority of degrees awarded also recognised by professional organisations or leading to professional qualifications. Subjects include pharmacy, engineering, ecology, computing, mathematics, architecture, geology, nursing, teaching, sport science, journalism, criminology and business. It has around 18,000 students and 2,400 staff. History In 1858 the Brighton School of Art opened its doors to its first 110 students, in rooms by the kitchens of the Royal Pavilion. It moved in 1876 to its own building in Grand Parade, with the Prime Minister, William Gladstone, witnessing the laying of the new building's foundation stone. The Municipal School of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Avionics
Avionics (a blend of ''aviation'' and ''electronics'') are the electronic systems used on aircraft. Avionic systems include communications, navigation, the display and management of multiple systems, and the hundreds of systems that are fitted to aircraft to perform individual functions. These can be as simple as a searchlight for a police helicopter or as complicated as the tactical system for an airborne early warning platform. History The term "avionics" was coined in 1949 by Philip J. Klass, senior editor at '' Aviation Week & Space Technology'' magazine as a portmanteau of "aviation electronics". Radio communication was first used in aircraft just prior to World War I. The first airborne radios were in zeppelins, but the military sparked development of light radio sets that could be carried by heavier-than-air craft, so that aerial reconnaissance biplanes could report their observations immediately in case they were shot down. The first experimental radio trans ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
