Vita Craft Corporation
Vita Craft Corporation is a manufacturer of multi-ply stainless steel cookware and other cookware products. The cookware is manufactured and sold in the United States, but the majority of sales are from the Asian and European markets. Japan alone accounts for about 80% of Vita Craft's revenue. In Asia and Europe, Vita Craft is sold in department stores. In the United States, Vita Craft is sold door-to-door, at food-related events and conventions using a direct selling model. Imura International USA Inc. is the parent company of Vita. History and focus The company was founded in 1939 after research and development by two cookware specialists from Seattle University and University of Wisconsin. The company was purchased in 2002 by the owner of their Japanese distributor, Mamoru Imura, and Imura International USA became Vita's parent company. Vita Craft's cookware is stainless steel with an aluminum core. The "vapor seal" lids are designed to prevent heat and moisture ...
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