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Visual Marketing
Visual marketing is the discipline studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, the subject mainly applies to businesses such as fashion and design. As a key component of modern marketing, visual marketing focuses on studying and analyzing how images can be used to make objects the center of visual communication. The intent is that the product and its visual communication therefore become strategically linked and inseparable and their fusion is what reaches out to people, engages them and defines their choices (a marketing mechanism is known as persuasion). Not to be confused with visual merchandising, that is one of its facets and more about retail spaces; here, Marketing gets customers in the door. Once inside, merchandising takes over—affecting placement of products, signage, display materials, ambiance and employee staffing. H ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Context (language Use)
In semiotics, linguistics, sociology and anthropology, context refers to those objects or entities which surround a ''focal event'', in these disciplines typically a communicative event, of some kind. Context is "a frame that surrounds the event and provides resources for its appropriate interpretation". It is thus a relative concept, only definable with respect to some focal event within a frame, not independently of that frame. In linguistics In the 19th century, it was debated whether the most fundamental principle in language was contextuality or compositionality, and compositionality was usually preferred.Janssen, T. M. (2012) Compositionality: Its historic context', in M. Werning, W. Hinzen, & E. Machery (Eds.), The Oxford handbook of compositionality', pp. 19-46, Oxford University Press. Verbal context refers to the text or speech surrounding an expression (word, sentence, or speech act). Verbal context influences the way an expression is understood; hence the norm of no ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Table Visual Marketing
Table may refer to: * Table (furniture), a piece of furniture with a flat surface and one or more legs * Table (landform), a flat area of land * Table (information), a data arrangement with rows and columns * Table (database), how the table data arrangement is used within databases * Calligra Tables, a spreadsheet application * Mathematical table * Table (parliamentary procedure) * Tables (board game) * Table, surface of the sound board (music) of a string instrument * ''Al-Ma'ida'', the fifth ''surah'' of the Qur'an, usually translated as “The Table” * Water table See also * Spreadsheet, a computer application * Table cut, a type of diamond cut * The Table (other) * Table Mountain (other) * Table Rock (other) * Tabler (other) * Tablet (other) Tablet may refer to: Medicine * Tablet (pharmacy), a mixture of pharmacological substances pressed into a small cake or bar, colloquially called a "pill" Computing * Tablet computer, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Michel Wedel
Michel Wedel is the PepsiCo Chaired Professor of Consumer Science in the Robert H. Smith School of Business, and a Distinguished University Professor, at the University of Maryland, College Park. He works on the development of statistical and econometric methods to analyze and predict consumer behavior, in addition to market segmentation and eye tracking research. Education Wedel holds an MS.C. in biomathematics from the University of Leiden. He has a Ph.D. in marketing from Wageningen University. Research Wedel develops statistical and econometric methods for research in marketing, and applies these methods to support firms' decision-making. He has worked in the areas of market segmentation, advertising and promotions, visual marketing, multidimensional scaling, conjoint analysis, and big data analytics. Academic career From 1982-1991, Wedel was employed at the Department of Human Nutrition, of the Netherlands Organization for Applied Scientific Research (TNO), in Zeist, th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vilém Flusser
Vilém Flusser (May 12, 1920 – November 27, 1991) was a Brazilian Czech-born philosopher, writer and journalist. He lived for a long period in São Paulo (where he became a Brazilian citizen) and later in France, and his works are written in many different languages. His early work was marked by discussion of the thought of Martin Heidegger, and by the influence of existentialism and phenomenology. Phenomenology would play a major role in the transition to the later phase of his work, in which he turned his attention to the philosophy of communication and of artistic production. He contributed to the dichotomy in history: the period of image worship, and period of text worship, with deviations consequently into idolatry and "textolatry". Life Flusser was born in 1920 in Prague, Czechoslovakia into a family of Jewish intellectuals. His father, Gustav Flusser, studied mathematics and physics (under Albert Einstein among others). Flusser attended German and Czech primary ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marc Augé
Marc Augé (born September 2, 1935 in Poitiers) is a French anthropologist. In an essay and book of the same title, ''Non-Places: Introduction to an Anthropology of Supermodernity'' (1995), Marc Augé coined the phrase "non-place" to refer to spaces where concerns of relations, history, and identity are erased. Examples of a non-place would be a motorway, a hotel room, an airport or a supermarket. Career Marc Augé’s career can be divided into three stages, reflecting shifts in both his geographical focus and theoretical development: early (African), middle (European) and late (Global). These successive stages do not involve a broadening of interest or focus as such, but rather the development of a theoretical apparatus able to meet the demands of the growing conviction that the local can no longer be understood except as a part of the complicated global whole. First stage Augé’s career began with a series of extended field trips to West Africa, where he researched the Alla ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gillo Dorfles
Angelo Eugenio "Gillo" Dorfles (12 April 1910 – 2 March 2018) was an Italian art critic, painter, and philosopher. Biography Born in Trieste to a Gorizian father of Jewish descent and a Genoese mother, Dorfles graduated in medicine, specializing in psychiatry. He was a professor in aesthetics at the University of Trieste, Milan and Cagliari and, in 1948, established the MAC (''Movimento per l'arte concreta'') with artists Atanasio Soldati, Galliano Mazzon, Gianni Monnet, and Bruno Munari. His paintings were displayed in two personal exhibitions held in Milan in 1949 and 1950 and also in numerous collective MAC exhibitions in the 1950s. In 1956 Dorfles co-founded the ADI (Associazione per il disegno industriale). Having stopped painting, he devoted himself to the study of aesthetics and art criticism, dealing with the problem of the vanguard, the relationship between art and industry, analyzing artistic phenomena, and tastes in the contemporary society. According to Dorfles, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychoanalyst
PsychoanalysisFrom Greek language, Greek: + . is a set of Theory, theories and Therapy, therapeutic techniques"What is psychoanalysis? Of course, one is supposed to answer that it is many things — a theory, a research method, a therapy, a body of knowledge. In what might be considered an unfortunately abbreviated description, Freud said that anyone who recognizes transference and resistance is a psychoanalyst, even if he comes to conclusions other than his own.… I prefer to think of the analytic situation more broadly, as one in which someone seeking help tries to speak as freely as he can to someone who listens as carefully as he can with the aim of articulating what is going on between them and why. David Rapaport (1967a) once defined the analytic situation as carrying the method of interpersonal relationship to its last consequences." Gill, Merton M. 1999.Psychoanalysis, Part 1: Proposals for the Future" ''The Challenge for Psychoanalysis and Psychotherapy: Solutions for ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philosopher
A philosopher is a person who practices or investigates philosophy. The term ''philosopher'' comes from the grc, φιλόσοφος, , translit=philosophos, meaning 'lover of wisdom'. The coining of the term has been attributed to the Greek thinker Pythagoras (6th century BCE).. In the Classics, classical sense, a philosopher was someone who lived according to a certain way of life, focusing upon resolving Meaning of life, existential questions about the human condition; it was not necessary that they discoursed upon Theory, theories or commented upon authors. Those who most arduously committed themselves to this lifestyle would have been considered ''philosophers''. In a modern sense, a philosopher is an intellectual who contributes to one or more branches of philosophy, such as aesthetics, ethics, epistemology, philosophy of science, logic, metaphysics, social theory, philosophy of religion, and political philosophy. A philosopher may also be someone who has worked in the hum ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Umberto Galimberti
Umberto is a masculine Italian given name. It is the Italian form of Humbert. People with the name include: * King Umberto I of Italy (1844–1900) * King Umberto II of Italy (1904–1983) * Prince Umberto, Count of Salemi (1889–1918) * Umberto I, Count of Savoy (980 – 1047 or 1048) * Umberto II, Count of Savoy (1065–1103) * Umberto III, Count of Savoy (1135–1189) * Umberto Bassignani (1878–1944), Italian sculptor * Umberto Boccioni (1882–1916), Italian artist and sculptor * Umberto Calzolari (1938–2018), Italian baseball player * Umberto Colombo (1927–2006), Italian scientist * Umberto De Morpurgo (1896–1961), Italian tennis player * Umberto Eco (1932–2016), Italian writer * Umberto Giordano (1867–1948), Italian composer * Umberto Meoli (1920–2002), Italian economic historian * Umberto Merlin (1885–1964), Italian lawyer and politician * Umberto Nobile (1885–1978), Italian pilot and explorer * Umberto Panerai (born 1953), Italian water polo player * Um ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Designer
A designer is a person who plans the form or structure of something before it is made, by preparing drawings or plans. In practice, anyone who creates tangible or intangible objects, products, processes, laws, games, graphics, services, or experiences can be referred to as a designer. Overview Historically, the main area of design was regarded as only architecture, which was understood as the major art. The design of clothing, furniture, and other common artifacts were left mostly to tradition or artisans specializing in hand making them. With the increasing complexity in industrial design of today's society, and due to the needs of mass production where more time is usually associated with more cost, the production methods became more complex and with them, the way designs and their production are created. The classical areas are now subdivided into smaller and more specialized domains of design (landscape design, urban design, interior design, industrial design, furniture d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Architect
An architect is a person who plans, designs and oversees the construction of buildings. To practice architecture means to provide services in connection with the design of buildings and the space within the site surrounding the buildings that have human occupancy or use as their principal purpose. Etymologically, the term architect derives from the Latin ''architectus'', which derives from the Greek (''arkhi-'', chief + ''tekton'', builder), i.e., chief builder. The professional requirements for architects vary from place to place. An architect's decisions affect public safety, and thus the architect must undergo specialized training consisting of advanced education and a ''practicum'' (or internship) for practical experience to earn a Occupational licensing, license to practice architecture. Practical, technical, and academic requirements for becoming an architect vary by jurisdiction, though the formal study of architecture in academic institutions has played a pivotal role in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Paolo Schianchi
Paolo Schianchi (born 22 January 1966), is an Italian architect and designer. He has taught at the Politecnico di Milano, and is a leading representatives and theorist of Visual marketing a branch of study that connects image and product. Career Born in Parma, Schianchi has a degree in architecture and studied aesthetics; he became interested in visual marketing in the late Nineties, then in the following decade he explored it more deeply and began to divulge it: the focal point of his theory is the fact that an object and its image cannot be separated. During his ongoing involvement in many exhibitions (with Ente PadovaFiere, to mention one), Schianchi's focus had always been on how objects tend to take on the identity of their visual display, also as proof of their indissoluble ties. In the exhibition, ''"La filosofia dell'acqua. Il design italiano incontra l'artigiano giapponese"'' (The Philosophy of Water. Italian Design meets Japanese Handcraft), held in Milan and Padu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
