Paolo Schianchi (born 22 January 1966), is an Italian

architect An architect is a person who plans, designs and oversees the construction of buildings. To practice architecture means to provide services in connection with the design of buildings and the space within the site surrounding the buildings that h ...

and

designer A designer is a person who plans the form or structure of something before it is made, by preparing drawings or plans. In practice, anyone who creates tangible or intangible objects, products, processes, laws, games, graphics, services, or exp ...

. He has taught at the

Politecnico di Milano The Polytechnic University of Milan () is the largest technical university in Italy, with about 42,000 students. The university offers undergraduate, graduate and higher education courses in engineering, architecture and design. Founded in 186 ...

, and is a leading representatives and theorist of

Visual marketing Visual marketing is the discipline studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, the subject mainl ...

a branch of study that connects image and product.

Career

Born in

Parma Parma (; egl, Pärma, ) is a city in the northern Italian region of Emilia-Romagna known for its architecture, Giuseppe Verdi, music, art, prosciutto (ham), Parmigiano-Reggiano, cheese and surrounding countryside. With a population of 198,292 ...

, Schianchi has a degree in

architecture Architecture is the art and technique of designing and building, as distinguished from the skills associated with construction. It is both the process and the product of sketching, conceiving, planning, designing, and constructing building ...

and studied

aesthetics Aesthetics, or esthetics, is a branch of philosophy that deals with the nature of beauty and taste, as well as the philosophy of art (its own area of philosophy that comes out of aesthetics). It examines aesthetic values, often expressed thr ...

; he became interested in visual marketing in the late Nineties, then in the following decade he explored it more deeply and began to divulge it: the focal point of his theory is the fact that an object and its image cannot be separated. During his ongoing involvement in many exhibitions (with Ente PadovaFiere, to mention one), Schianchi's focus had always been on how objects tend to take on the identity of their visual display, also as proof of their indissoluble ties. In the exhibition, ''"La filosofia dell'acqua. Il design italiano incontra l'artigiano giapponese"'' (The Philosophy of Water. Italian Design meets Japanese Handcraft), held in Milan and Padua from April to October 2011, Paolo Schianchi visually demonstrated that "''an object is no longer the technical response to a necessary function, but the sum of the image, function and emotions with which it is branded (...)''". The exhibition was organised with the collaboration of the Japanese

Consulate A consulate is the office of a consul. A type of diplomatic mission, it is usually subordinate to the state's main representation in the capital of that foreign country (host state), usually an embassy (or, only between two Commonwealth coun ...

in Milan, the Italian Consulate in

Osaka is a designated city in the Kansai region of Honshu in Japan. It is the capital of and most populous city in Osaka Prefecture, and the third most populous city in Japan, following Special wards of Tokyo and Yokohama. With a population of 2. ...

, the Centre of Japanese Culture in Milan and the

Chamber of commerce A chamber of commerce, or board of trade, is a form of business network. For example, a local organization of businesses whose goal is to further the interests of businesses. Business owners in towns and cities form these local societies to ad ...

Kyoto Kyoto (; Japanese: , ''Kyōto'' ), officially , is the capital city of Kyoto Prefecture in Japan. Located in the Kansai region on the island of Honshu, Kyoto forms a part of the Keihanshin metropolitan area along with Osaka and Kobe. , the ci ...

. He has edited the annual publications for the ''Gruppo 24 ORE - Gruppo 24 Ore Business Media'' group, focusing on research into new developments of the object in relation to its visual image.
Schianchi is a designer, art director, and works with Italian and international companies (''Runtal Zehnder'', ''Magma'', ''Disegno Ceramica'', ''Il Marmo''); he was also editor for a number of magazines (''Archaedilia'' by Faenza Editrice, ''Ce International Superfici In&Out'' for Il Sole 24 Ore Business Media). Since 2010 he is director of an international

Website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amaz ...

focussing on architecture and design, Floornature. Apart from teaching at the Milan Polytecnic he is also professor for the Masters course of Integrated Communication and Design at the IUSVE (Department of

Salesian Pontifical University The Salesian Pontifical University (; ) is a pontifical university in Italy run by the Salesians of Don Bosco. It has three campuses, one in Rome, one in Turin, and one in Jerusalem. The Salesian Pontifical University is an ordinary member of th ...

of Venice ) in

Mestre Mestre () is a borough of the ''comune'' (municipality) of Venice, on the mainland opposite the historical island city in the region of Veneto, Italy. Administratively, Mestre forms (together with the nearby Carpenedo) the ''Municipalità di ...

and regularly lectures with other universities and private institutions.

Publications

* ''Il Bi-Design'', Faenza Editrice, 2004 * ''Nuovamente anonimi'', Gruppo 24 ORE, Il Sole 24 Ore Business Media, 2007 * ''Verso il bagno Camp'', Il Sole 24 Ore Business Media, 2008 * ''Diseno y bano: un binomio entre imagen y objeto'', in ''Diseno y Arquitectura'', Faenza Ed. Iberica, 2008 * ''Il sogno e la realtà spunti per una nuova definizione di design'', Il Sole 24 Ore Business Media, 2009 * ''Nuvole di estetica e prodotto'', ISRE Edizioni Salesiane, 2010 * ''Visual marketing''. in ''B & A'' n. 247, Il Sole 24 Ore, 2011 * ''L'immagine è un oggetto'', libreriauniversitaria.it edizioni, Padua 2013, * ''Architecture on the web. A critical approach to communication'', libreriauniversitaria.it edizioni, Padua 2014, * ''Webcreativity: Creatività e Visual Marketing post-web'', Dario Flaccovio Editore, Palermo 2016, * ''Paolo Schianchi non-esiste'', Dario Flaccovio Editore, Palermo 2017, * ''Visual Journalist. L'immagine è la notizia'', FrancoAngeli, Milano 2018.

Bibliography

*''path, A journal on research, conservation and related issues in architecture and the architectural heritage'', ed. Museum

Alvar Aalto Hugo Alvar Henrik Aalto (; 3 February 1898 – 11 May 1976) was a Finnish architect and designer. His work includes architecture, furniture, textiles and glassware, as well as sculptures and paintings. He never regarded himself as an artist, see ...

Jyväskylä Jyväskylä () is a city and municipality in Finland in the western part of the Finnish Lakeland. It is located about 150 km north-east from Tampere, the third largest city in Finland; and about 270 km north from Helsinki, the capital of ...

, n. 2, page 9 1997 *MODO, ''Disegni di pietra'' edited by P. Olivari, n. 188, year XXI, April, S.76-77 ed. MODO,

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

1998 *MODO, ''Progettare la materia'', edited by P. Olivari, n. 192, year XXI, Oktober, S.74-75 ed. MODO, Milan, 1998 *

La Repubblica ''la Repubblica'' (; the Republic) is an Italian daily general-interest newspaper. It was founded in 1976 in Rome by Gruppo Editoriale L'Espresso (now known as GEDI Gruppo Editoriale) and led by Eugenio Scalfari, Carlo Caracciolo and Arnoldo ...

, ''Ecco la casa New Age dove la porta è vietata. Gli Oggetti'', edited by Linda De Sanctis, n. 38, year XXIV, 14 February, S. 27, 1999 *''L’altro design'', edited by P. Olivari - Exhibition catalogue, at Fachhochschule Hochschule für Stuttgart technik, Stuttgart 21 October - 10 November, Spatia Edizioni Milan *Abitare, ''Nuovi Bagni'', n. 401, Dezember, S. 185, ed. Abitare Segesta, Milan, 2000 *DOBRE Wnetrze, "Wulkan w tazience", n. 2 (38), Februar, S. 10–11, Ed. DPA Printing Company,

Krakau Krakau is a municipality in the district of Murau in Styria, Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation ...

2001 *

Corriere della Sera The ''Corriere della Sera'' (; en, "Evening Courier") is an Italian daily newspaper published in Milan with an average daily circulation of 410,242 copies in December 2015. First published on 5 March 1876, ''Corriere della Sera'' is one of It ...

, ''Avanza il telelavoro, le case diventano uffici'', edited by Daniela Camboni, 1 June, S. 21. * L’Espresso, ''E il lavorar m’è dolce in questa casa'', edited by Sabina Minardi, anno XLVII, 21 June, page 76, publishing group L’Espresso *Francisco Asenio Carver, ''Mòveis de Casa'', Ed. Atrium Grup, Mexiko-New York-Barcelona, page 470–471. *AYD, Arte y disegño, ''Agua y jabòn'', April 2002, S. 46–53, Edizioni Elistil,

Montevideo Montevideo () is the Capital city, capital and List of cities in Uruguay, largest city of Uruguay. According to the 2011 census, the city proper has a population of 1,319,108 (about one-third of the country's total population) in an area of . M ...

* M. Fucci, Herausgeber von: Corian. ''La creatività comincia in Casa'', Corian catalogue, Edition Du Pont de Nemours International,

Brussels Brussels (french: Bruxelles or ; nl, Brussel ), officially the Brussels-Capital Region (All text and all but one graphic show the English name as Brussels-Capital Region.) (french: link=no, Région de Bruxelles-Capitale; nl, link=no, Bruss ...

2003, pages 18–19. *Ottagono, ''Luci e rubinetti a Padova'', Nr. 166, Jahrgang XXXVIII, Dezember 2003, S. 30, ed. Compositori, Bologna. * L’Espresso, ''Design. Vizi molto privati'', Jahrgang L, 29. January, page 139, publishing group L’Espresso *

Domus In Ancient Rome, the ''domus'' (plural ''domūs'', genitive ''domūs'' or ''domī'') was the type of town house occupied by the upper classes and some wealthy freedmen during the Republican and Imperial eras. It was found in almost all the ma ...

, ''Tratto'', n. 910, January 2008, page 180, Editoriale Domus Milan. *Interni, ''Disegno Ceramica. Pensieri D'acqua'', n. 592, June, page 60, Mondadori Editore, Milan *Area, ''Tratto in ceramica'', n. 106, October, Federico Motta Editore, Milan *Area, D. Cattaneo, ''Pensieri d'acqua'', n. 110, June 2010, Federico Motta Editore, Milan

Career

Publications

Bibliography

See also

References

External links