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VisibleWorld
Visible World is a New York media and advertising technology company. Founded in 2000, it was the first provider of nationwide addressable TV advertising technology. Their programmatic TV platform is used for programmatic TV sales, including by their subsidiary AudienceXpress which was launched in 2013. In June 2015, Visible World was acquired by Comcast. Company Overview As of 2011, the company deploys targeted advertising that let advertisers identify and reach more than 56 million US homes with regional, zoned addressable technology. In the New York Metropolitan region, Visible World deployed its targeted advertising program into more than 3 million homes. Visible World has developed technology that enables advertisers, advertising agencies and media companies to deliver programmatic, addressable, and measurable ads. The company’s addressable distribution platform enables the delivery of targeted advertising to increase consumer relevance and engagement. Visible Worl ...
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Seth Haberman
Seth Haberman is CEO of Sense Education, an artificial intelligence company that uses unsupervised machine learning technology, as well as bioinformatic algorithms, to identify how people solve open-ended problems. He was also the founder of VisibleWorld, a developer of viewer-customized television advertising. Prior to founding Sense Education and Visible World, Haberman was founder of Montage Group, where he invented and licensed seminal non-linear editing technologies to all of the leading manufacturers of non-linear editing systems (such as Avid and Final Cut Pro). Montage’s innovative work developing its "MServer" software earned an Academy Award for technological achievement in 1987, an Emmy Award in 1993 for "Enabling Technology for Non-Linear Editing Systems Using Digital Images and Sounds", shared with EMC among others. He has been Chair of the Video Gaming and Technology awards panel for the National Academy of Television Arts and Sciences The National Academ ...
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New York, New York
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous megacities, and over 58 million people live within of the city. New York City is a global cultural, financial, entertainment, and media center with a significant influence on commerce, health care and life sciences, research, technology, education, ...
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United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territories, nine Minor Outlying Islands, and 326 Indian reservations. The United States is also in free association with three Pacific Island sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Republic of Palau. It is the world's third-largest country by both land and total area. It shares land borders with Canada to its north and with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 million, it is the most populous country in the Americas and the third most populous in the world. The national capital of the United States is Washington, D.C. and its most populous city and principal financial center is New York City. Paleo-Americ ...
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Bill Katz
Bill(s) may refer to: Common meanings * Banknote, paper cash (especially in the United States) * Bill (law), a proposed law put before a legislature * Invoice, commercial document issued by a seller to a buyer * Bill, a bird or animal's beak Places * Bill, Wyoming, an unincorporated community, United States * Billstown, Arkansas, an unincorporated community, United States * Billville, Indiana, an unincorporated community, United States People * Bill (given name) * Bill (surname) * Bill (footballer, born 1978), ''Alessandro Faria'', Togolese football forward * Bill (footballer, born 1984), ''Rosimar Amâncio'', a Brazilian football forward * Bill (footballer, born 1999), ''Fabricio Rodrigues da Silva Ferreira'', a Brazilian forward Arts, media, and entertainment Characters * Bill (''Kill Bill''), a character in the ''Kill Bill'' films * William “Bill“ S. Preston, Esquire, The first of the titular duo of the Bill & Ted film series * A lizard in Lewis Carroll's ''Alice's Adven ...
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Computer Software
Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists of machine language instructions supported by an individual processor—typically a central processing unit (CPU) or a graphics processing unit (GPU). Machine language consists of groups of binary values signifying processor instructions that change the state of the computer from its preceding state. For example, an instruction may change the value stored in a particular storage location in the computer—an effect that is not directly observable to the user. An instruction may also invoke one of many input or output operations, for example displaying some text on a computer screen; causing state changes which should be visible to the user. The processor executes the instructions in the order they are provided, unless it is instructed ...
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Media And Advertising
Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass electronic communication networks ** Digital media, electronic media used to store, transmit, and receive digitized information ** Electronic media, communications delivered via electronic or electromechanical energy ** Hypermedia, media with hyperlinks ** Interactive media, media that is interactive ** Mass media, technologies that reach a large audience via mass communication ** MEDIA Programme, a European Union initiative to support the European audiovisual sector ** Multimedia, communications that incorporate multiple forms of information content and processing ** New media, the combination of traditional media and computer and communications technology ** News media, mass media focused on communicating news ** Print media, commu ...
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Mass Media
Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmit information via such media ...
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Addressability
Addressability is the ability of a digital device to individually respond to a message sent to many similar devices. Examples include pagers, mobile phones and set-top boxes for pay TV. Computer networks are also addressable, such as via the MAC address on Ethernet network cards, and similar networking protocols like Bluetooth. This allows data to be sent in cases where it is impractical (or impossible, such as with wireless devices) to control exactly where or to which devices the message is physically sent. In the case of simple hardware devices like the pager, the address is simply the electronic serial number (and later IMEI/MEID) in its firmware, or physically manufactured into its circuitry. In the case of GSM mobile phones, it also includes the subscriber identity module, which is also present as a smart card on satellite TV receivers, or a different PCMCIA CableCARD for cable TV. Addressing and encryption are used together for conditional access to different TV chan ...
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New York Metropolitan Area
The New York metropolitan area, also commonly referred to as the Tri-State area, is the largest metropolitan area in the world by urban area, urban landmass, at , and one of the list of most populous metropolitan areas, most populous urban agglomerations in the world. The vast metropolitan area includes New York City, Long Island, the Mid and Lower Hudson Valley in the State of New York; the six largest cities in New Jersey: Newark, New Jersey, Newark, Jersey City, New Jersey, Jersey City, Paterson, New Jersey, Paterson, Elizabeth, New Jersey, Elizabeth, Lakewood, New Jersey, Lakewood, and Edison, New Jersey, Edison, and their vicinities; and six of the seven largest cities in Connecticut: Bridgeport, Connecticut, Bridgeport, Stamford, Connecticut, Stamford, New Haven, Connecticut, New Haven, Waterbury, Connecticut, Waterbury, Norwalk, Connecticut, Norwalk, and Danbury, Connecticut, Danbury, and the vicinities of these cities. The New York metropolitan area comprises the geograp ...
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Advertising Agencies Of The United States
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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