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Valentyna Melnyk
Valentyna Melnyk (born 1978) is a New Zealand marketing academic. She is currently a full professor at Massey University. Academic career After a 2005 PhD titled '' 'Creating effective loyalty programs knowing what (wo-)men want' '' from Tilburg University, Melnyk moved to Massey University, rising to full professor. Melnyk's work focuses on loyalty program A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and ...s, but she appears frequently in the press. Selected works * Melnyk, Valentyna, Stijn MJ Van Osselaer, and Tammo HA Bijmolt. "Are women more loyal customers than men? Gender differences in loyalty to firms and individual service providers." Journal of Marketing 73, no. 4 (2009): 82–96. * Melnyk, Valentyna, Kristina Klein, and Franziska Völckner. "The double-edged sword ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Loyalty Programs
A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and rewards schemes, including in banking, entertainment, hospitality, retailing and travel. The market approach has shifted from product-centric to a customer-centric one due to a highly competitive market and a wide array of services offered to customers, therefore, it's important that marketing strategies prioritize growing a sustainable business and increasing customer satisfaction. A loyalty program typically involves the operator of a particular program set up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Massey University
Massey University ( mi, Te Kunenga ki Pūrehuroa) is a university based in Palmerston North, New Zealand, with significant campuses in Albany and Wellington. Massey University has approximately 30,883 students, 13,796 of whom are extramural or distance-learning students, making it New Zealand's second largest university when not counting international students. Research is undertaken on all three campuses, and more than 3,000 international students from over 100 countries study at the university. Massey University is the only university in New Zealand offering degrees in aviation, dispute resolution, veterinary medicine, and nanoscience. Massey's veterinary school is accredited by the American Veterinary Medical Association and is recognised in the United States, Australia, Canada, and Britain. Massey's agriculture programme is the highest-ranked in New Zealand, and 19th in Quacquarelli Symonds' (QS) world university subject rankings. Massey's Bachelor of Aviation (Air Transp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tilburg University
Tilburg University is a public university, public research university specializing in the social and behavioral sciences, economics, law, business sciences, theology and humanities, located in Tilburg in the southern part of the Netherlands. Tilburg University has a student population of about 20,284 students, about 18 percent of whom are international students. This percentage has steadily increased over the past years. Tilburg University offers both Dutch language, Dutch-and English-taught programs. In 2019, 48 of the total 71 (21 bachelor and 50 master programs) were English-taught. Tilburg University awards approximately 120 PhDs per year. The institution has gained a reputation in both research and education. In the field of economics, RePEc in March 2020 ranked the Faculty of Economics and Business Administration as the 23rd most productive research department in the world, and the 6th in Europe. According to the 2019 Shanghai Ranking, Tilburg University is ranked 5th in the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Loyalty Program
A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and rewards schemes, including in banking, entertainment, hospitality, retailing and travel. The market approach has shifted from product-centric to a customer-centric one due to a highly competitive market and a wide array of services offered to customers, therefore, it's important that marketing strategies prioritize growing a sustainable business and increasing customer satisfaction. A loyalty program typically involves the operator of a particular program set up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Living People
Related categories * :Year of birth missing (living people) / :Year of birth unknown * :Date of birth missing (living people) / :Date of birth unknown * :Place of birth missing (living people) / :Place of birth unknown * :Year of death missing / :Year of death unknown * :Date of death missing / :Date of death unknown * :Place of death missing / :Place of death unknown * :Missing middle or first names See also * :Dead people * :Template:L, which generates this category or death years, and birth year and sort keys. : {{DEFAULTSORT:Living people 21st-century people People by status ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New Zealand Women Academics
New is an adjective referring to something recently made, discovered, or created. New or NEW may refer to: Music * New, singer of K-pop group The Boyz Albums and EPs * ''New'' (album), by Paul McCartney, 2013 * ''New'' (EP), by Regurgitator, 1995 Songs * "New" (Daya song), 2017 * "New" (Paul McCartney song), 2013 * "New" (No Doubt song), 1999 *"new", by Loona from '' Yves'', 2017 *"The New", by Interpol from ''Turn On the Bright Lights'', 2002 Acronyms * Net economic welfare, a proposed macroeconomic indicator * Net explosive weight, also known as net explosive quantity * Network of enlightened Women, a conservative university women's organization * Next Entertainment World, a South Korean film distribution company Identification codes * Nepal Bhasa language ISO 639 language code * New Century Financial Corporation (NYSE stock abbreviation) * Northeast Wrestling, a professional wrestling promotion in the northeastern United States Transport * New Orleans Lakefront Ai ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tilburg University Alumni
Tilburg () is a List of cities in the Netherlands by province, city and List of municipalities of the Netherlands, municipality in the Netherlands, in the southern Provinces of the Netherlands, province of North Brabant. With a population of 222,601 (1 July 2021), it is the second-largest city or municipality in North Brabant after Eindhoven and the seventh-largest in the Netherlands as a whole. Tilburg University is located in Tilburg, as are Avans University of Applied Sciences and Fontys University of Applied Sciences. Tilburg is known for its ten-day-long funfair, held in July each year. The Monday during the funfair is called "Roze Maandag" (Pink Monday) and is primarily LGBT-oriented. There are three railway stations within the municipality: Tilburg railway station, Tilburg, Tilburg Universiteit railway station, Tilburg Universiteit and Tilburg Reeshof railway station, Tilburg Reeshof. The "Spoorzone" area around Tilburg Central station, once a Dutch Railways train maint ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Academic Staff Of Massey University
An academy (Attic Greek: Ἀκαδήμεια; Koine Greek Ἀκαδημία) is an institution of secondary or tertiary higher learning (and generally also research or honorary membership). The name traces back to Plato's school of philosophy, founded approximately 385 BC at Akademia, a sanctuary of Athena, the goddess of wisdom and skill, north of Athens, Greece. Etymology The word comes from the ''Academy'' in ancient Greece, which derives from the Athenian hero, ''Akademos''. Outside the city walls of Athens, the gymnasium was made famous by Plato as a center of learning. The sacred space, dedicated to the goddess of wisdom, Athena, had formerly been an olive grove, hence the expression "the groves of Academe". In these gardens, the philosopher Plato conversed with followers. Plato developed his sessions into a method of teaching philosophy and in 387 BC, established what is known today as the Old Academy. By extension, ''academia'' has come to mean the accumulation, dev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
