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Uplift Modelling
Uplift modelling, also known as incremental modelling, true lift modelling, or net modelling is a predictive modelling technique that directly models the incremental impact of a treatment (such as a direct marketing action) on an individual's behaviour. Uplift modelling has applications in customer relationship management for up-sell, cross-sell and retention modelling. It has also been applied to political election and personalised medicine. Unlike the related Differential Prediction concept in psychology, Uplift Modelling assumes an active agent. Introduction Uplift modelling uses a randomised scientific control not only to measure the effectiveness of an action but also to build a predictive model that predicts the incremental response to the action. The response could be a binary variable (for example, a website visit) or a continuous variable (for example, customer revenue). Uplift modelling is a data mining technique that has been applied predominantly in the financial se ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Predictive Modelling
Predictive modelling uses statistics to Prediction, predict outcomes. Most often the event one wants to predict is in the future, but predictive modelling can be applied to any type of unknown event, regardless of when it occurred. For example, predictive models are often used to detect crimes and identify suspects, after the crime has taken place. In many cases, the model is chosen on the basis of detection theory to try to guess the probability of an outcome given a set amount of input data, for example given an email determining how likely that it is e-mail spam, spam. Models can use one or more classifier (mathematics), classifiers in trying to determine the probability of a set of data belonging to another set. For example, a model might be used to determine whether an email is spam or "ham" (non-spam). Depending on definitional boundaries, predictive modelling is synonymous with, or largely overlapping with, the field of machine learning, as it is more commonly referred to i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Machine Learning
Machine learning (ML) is a field of study in artificial intelligence concerned with the development and study of Computational statistics, statistical algorithms that can learn from data and generalise to unseen data, and thus perform Task (computing), tasks without explicit Machine code, instructions. Within a subdiscipline in machine learning, advances in the field of deep learning have allowed Neural network (machine learning), neural networks, a class of statistical algorithms, to surpass many previous machine learning approaches in performance. ML finds application in many fields, including natural language processing, computer vision, speech recognition, email filtering, agriculture, and medicine. The application of ML to business problems is known as predictive analytics. Statistics and mathematical optimisation (mathematical programming) methods comprise the foundations of machine learning. Data mining is a related field of study, focusing on exploratory data analysi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Lift (data Mining)
Lift or LIFT may refer to: Physical devices * Elevator, or lift, a device used for raising and lowering people or goods ** Paternoster lift, a type of lift using a continuous chain of cars which do not stop ** Patient lift, or Hoyer lift, mobile lift, ceiling lift, a lift to assist a caregiver for a disabled patient ** Rack lift, a type of elevator ** Ski lift, an aerial or surface lift for uphill transport ** Space elevator, a hypothetical structure for transporting material from a planet's surface into outer space ** Wheelchair lift or platform lift, a powered device to assist a person in a wheelchair * Forklift, a powered industrial truck used to lift and move materials short distances * Scissor lift, a type of aerial work platform * Body lift, an adaptation (of fixed height) to lift the automobile body from the frame * Suspension lift, a modification raising the suspension of the automobile * Stairlift, a mechanical device to help people with disabilities get up stai ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
KNIME
KNIME (), the Konstanz Information Miner, is a data analytics, reporting and integrating platform. KNIME integrates various components for machine learning and data mining through its modular data pipelining "Building Blocks of Analytics" concept. A graphical user interface and use of Java Database Connectivity (JDBC) allows assembly of nodes blending different data sources, including preprocessing ( extract, transform, load (ETL)), for modeling, data analysis and visualization with minimal, or no, programming. It is free and open-source software released under a GNU General Public License. Since 2006, KNIME has been used in pharmaceutical research, and in other areas including customer relationship management (CRM) and data analysis, business intelligence, text mining and financial data analysis. Recently, attempts were made to use KNIME as robotic process automation (RPA) tool. KNIME's headquarters are based in Zurich, with other offices in Konstanz, Berlin, and Austin (U ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Pitney Bowes
Pitney Bowes Inc. is an American technology company most known for its postage meters and other mailing equipment, services, and other technologies. The company was founded by Arthur Pitney, who invented the first commercially available postage meter, and Walter Bowes as the Pitney Bowes Postage Meter Company on April 23, 1920. The company provides services of the mailing, shipping, and financial varieties to approximately 750,000 customers globally, . Pitney Bowes is a certified "work-share partner" of the United States Postal Service, and helps the agency sort and process 15 billion pieces of mail annually. Pitney Bowes has also commissioned surveys related to international e-commerce. Pitney Bowes is based in Stamford, Connecticut, and employed approximately 11,000 people worldwide. History In 1902, Arthur Pitney patented his first "double-locking" hand-cranked Postage meter, postage-stamping machine, and with patent attorney Eugene A. Rummler, founded the Pitney Postal Ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
JMP (statistical Software)
JMP (pronounced "jump") is a suite of computer programs for statistical analysis and machine learning developed by JMP, a subsidiary of SAS Institute. The program was launched in 1989 to take advantage of the graphical user interface introduced by the Macintosh operating systems. It has since been significantly rewritten and made available for the Windows operating system. The software is focused on exploratory visual analytics, where users investigate and explore data. It also supports the verification of these explorations by hypothesis testing, data mining, or other analytic methods. Discoveries made using JMP's analytical tools are commonly applied for experimental design. JMP is used in applications such as data mining, Six Sigma, quality control, design of experiments, as well as for research in science, engineering, and social sciences. The software can be purchased in any of four configurations: JMP, JMP Pro, JMP Clinical, and JMP Live. JMP can be automated with its prop ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
R Package
R packages are extensions to the R statistical programming language. R packages contain code, data, and documentation in a standardised collection format that can be installed by users of R, typically via a centralised software repository such as CRAN (the Comprehensive R Archive Network). The large number of packages available for R, and the ease of installing and using them, has been cited as a major factor driving the widespread adoption of the language in data science. Compared to libraries in other programming languages, R packages must conform to a relatively strict specification. The ''Writing R Extensions'' manual specifies a standard directory structure for R source code, data, documentation, and package metadata, which enables them to be installed and loaded using R's in-built package management tools. Packages distributed on CRAN must meet additional standards. According to John Chambers, whilst these requirements "impose considerable demands" on package developers, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
