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Univers Original Ampersand
Univers () is a large sans-serif typeface family designed by Adrian Frutiger and released by his employer Deberny & Peignot in 1957. Classified as a neo-grotesque sans-serif, one based on the model of nineteenth-century German typefaces such as Akzidenz-Grotesk, it was notable for its availability from the moment of its launch in a comprehensive range of weights and widths. The original marketing for Univers deliberately referenced the periodic table to emphasise its scope. Univers was one of the first typeface families to fulfil the idea that a typeface should form a family of consistent, related designs. Past sans-serif designs such as Gill Sans had much greater differences between weights, while loose families such as American Type Founders' Franklin Gothic family often were advertised under different names for each style, to emphasise that they were not completely matching. By creating a matched range of styles and weights, Univers allowed documents to be created in one con ...
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Sans-serif
In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. They are often used to convey simplicity and modernity or minimalism. Sans-serif typefaces have become the most prevalent for display of text on computer screens. On lower-resolution digital displays, fine details like serifs may disappear or appear too large. The term comes from the French word , meaning "without" and "serif" of uncertain origin, possibly from the Dutch word meaning "line" or pen-stroke. In printed media, they are more commonly used for display use and less for body text. Before the term "sans-serif" became common in English typography, a number of other terms had been used. One of these outmoded terms for sans-serif was gothic, which is still used in East Asian typography and sometimes seen in typeface na ...
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Metal Type
In typesetting, a sort or type is a block with a typographic character etched on it, which is lined up with others to print text. In movable-type printing, the sort or type is cast from a matrix mold and assembled by hand with other sorts bearing additional characters into lines of type to make up a ''form'', from which a page is printed. Background From the invention of movable type up to the invention of hot metal typesetting essentially all printed text was created by selecting sorts from a type case and assembling them line by line into a form used to print a page. When the form was no longer needed all of the type had to be sorted back into the correct slots in the type case in a very time-consuming process called "distributing". This sorting process led to the individual pieces being called sorts. It is often claimed to be the root of expressions such as "out of sorts" and "wrong sort", although this connection is disputed. During the hot metal typesetting era, pri ...
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Linotype GmbH
The Mergenthaler Linotype Company is a corporation founded in the United States in 1886 to market the Linotype machine (), a system to cast metal type in lines (linecaster) invented by Ottmar Mergenthaler. It became the world's leading manufacturer of book and newspaper typesetting equipment; outside North America, its only serious challenger for book typesetting was the Anglo-American Monotype Corporation. Starting in 1960, the Mergenthaler Linotype Company became a major supplier of phototypesetting equipment which included laser typesetters, typefonts, scanners, typesetting computers. In 1987, the US-based Mergenthaler Linotype Company became part of the German Linotype-Hell AG; in the US the company name changed to Linotype Co. In 1996, the German Linotype-Hell AG was taken over by the German printing machine company Heidelberger Druckmaschinen AG. A separate business, Linotype Library GmbH was established to manage the digital assets. In 2005, Linotype Library GmbH shortene ...
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Haas Type Foundry
Haas Type Foundry (''Haas'sche Schriftgiesserei'') was a Swiss manufacturer of foundry type. First the factory was located in Basel, in the 1920s they relocated to Münchenstein. History Haas traces its origins back to the printer Jean Exertier who began casting type during the second half of the 16th century, later passing to the Genath family. In 1718, Johann Wilhelm Haas (1698–1764) from Nuremberg was hired. He later inherited the company as recognition of his efforts. After 1740, the business was run under the Haas name. In 1927 the Stempel Foundry acquired a shareholding in the Haas foundry and the two foundries begin to share matrices. Haas purchased the French foundries Deberny & Peignot in 1972, and Fonderie Olive in 1978. With Linotype’s acquisition of the D. Stempel AG D. Stempel AG was a German type foundry, typographic foundry founded by David Stempel (1869–1927), in Frankfurt am Main, Germany. Many important font designers worked for the Stempel foundr ...
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Trebuchet MS
Trebuchet MS is a humanist sans-serif typeface that Vincent Connare designed for Microsoft Corporation in 1996. Trebuchet MS was the font used for the window titles in the Windows XP default theme, succeeding MS Sans Serif and Tahoma. Released free of charge by Microsoft as part of their core fonts for the Web package, it remained one of the most popular body text fonts on webpages as of 2009. Etymology Trebuchet MS is named after the trebuchet, a medieval siege engine. The name was inspired by a puzzle question that Connare heard at Microsoft headquarters: "Can you make a trebuchet that could launch a person from main campus to the new consumer campus about a mile away? Mathematically, is it possible and how?" Connare "thought that would be a great name for a font that launches words across the Internet". Distinguishing characteristics Connare said in 2011 that "inspiration came from many sources such as the motorway signage in America and sans serif typefaces like Akziden ...
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Univers Original Ampersand
Univers () is a large sans-serif typeface family designed by Adrian Frutiger and released by his employer Deberny & Peignot in 1957. Classified as a neo-grotesque sans-serif, one based on the model of nineteenth-century German typefaces such as Akzidenz-Grotesk, it was notable for its availability from the moment of its launch in a comprehensive range of weights and widths. The original marketing for Univers deliberately referenced the periodic table to emphasise its scope. Univers was one of the first typeface families to fulfil the idea that a typeface should form a family of consistent, related designs. Past sans-serif designs such as Gill Sans had much greater differences between weights, while loose families such as American Type Founders' Franklin Gothic family often were advertised under different names for each style, to emphasise that they were not completely matching. By creating a matched range of styles and weights, Univers allowed documents to be created in one con ...
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Italic Type
In typography, italic type is a cursive font based on a stylised form of calligraphic handwriting. Owing to the influence from calligraphy, italics normally slant slightly to the right. Italics are a way to emphasise key points in a printed text, to identify many types of creative works, to cite foreign words or phrases, or, when quoting a speaker, a way to show which words they stressed. One manual of English usage described italics as "the print equivalent of Underline, underlining"; in other words, underscore in a manuscript directs a typesetter to use italic. The name comes from the fact that calligraphy-inspired typefaces were first designed in Italy, to replace documents traditionally written in a handwriting style called chancery hand. Aldus Manutius and Ludovico Arrighi (both between the 15th and 16th centuries) were the main type designers involved in this process at the time. Along with blackletter and Roman type, it served as one of the major typefaces in the history ...
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Oblique Type
Oblique type is a form of type that slants slightly to the right, used for the same purposes as italic type. Unlike italic type, however, it does not use different glyph shapes; it uses the same glyphs as roman type, except slanted. Oblique and italic type are technical terms to distinguish between the two ways of creating slanted font styles; oblique designs may be labelled italic by companies selling fonts or by computer programs. Oblique designs may also be called slanted or sloped roman styles. Oblique fonts, as supplied by a font designer, may be simply slanted, but this is often not the case: many have slight corrections made to them to give curves more consistent widths, so they retain the proportions of counter (typography), counters and the thick-and-thin quality of strokes from the regular design. Type designers have described oblique type as less organic and calligraphic than italics, which in some situations may be preferred. Contemporary type designer Jeremy Tankard st ...
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Kunstgewerbeschule
A Kunstgewerbeschule (English: ''School of Arts and Crafts'' or S''chool of Applied Arts'') was a type of vocational arts school that existed in German-speaking countries from the mid-19th century. The term Werkkunstschule was also used for these schools. From the 1920s and after World War II, most of them either merged into universities or closed, although some continued until the 1970s. Students generally started at these schools from the ages of 16 to 20 years old, although sometimes as young as 14, and undertook a four-year course, in which they were given a general education and also learnt specific arts and craft skills such as weaving, metalwork, painting, sculpting, etc. Some of the most well known artists of the period had been Kunstgewerbeschule students, including Anni Albers, Peter Behrens, René Burri, Otto Dix, Karl Duldig, Horst P. Horst, Gustav Klimt, Oskar Kokoschka, Egon Schiele and Oskar Schlemmer. Many students accepted into the renowned Bauhaus art school ...
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Futura (typeface)
Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. It was designed as a contribution on the New Frankfurt-project. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period. It was developed as a typeface by the Bauer Type Foundry (Bauersche Gießerei), in competition with Ludwig & Mayer's seminal Erbar typeface of 1926. Futura has an appearance of efficiency and forwardness. Although Renner was not associated with the Bauhaus, he shared many of its idioms and believed that a modern typeface should express modern models, rather than be a revival of a previous design. Renner's design rejected the approach of most previous sans-serif designs (now often called grotesques), which were based on the models of signpainting, condensed lettering and nineteenth-century serif typefaces, in favour of simple geometric forms: near-perfect circles, triangles and squares. It is based on strokes of nea ...
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Graphic Design
Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually. The role of the graphic designer in the communication process is that of encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of visual messages. Usually, graphic design uses the aesthetics of typography and the compositional arrangement of the text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expresses. The design work can be based on a customer's demand, a demand that ends up being established linguistically, either orally or in writin ...
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Helvetica
Helvetica (originally Neue Haas Grotesk) is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. Helvetica is a neo-grotesque design, one influenced by the famous 19th century (1890s) typeface Akzidenz-Grotesk and other German and Swiss designs. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and '60s, becoming one of the most popular typefaces of the mid-20th century. Over the years, a wide range of variants have been released in different weights, widths, and sizes, as well as matching designs for a range of non-Latin alphabets. Notable features of Helvetica as originally designed include a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, solid appearance. Developed by the ''Haas'sche Schriftgiesserei'' (Haas Type Foundry) of Münchenst ...
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