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Underwriting Spot
An underwriting spot, known as sponsor credit ( ja, 提供クレジット, Teikyō kurejitto) in Japan, is an announcement made on public broadcasting outlets, especially in the United States, in exchange for funding. These spots usually mention the name of the sponsor, and can resemble traditional television advertisements in commercial broadcasting to a limited extent; however, under the terms of a public broadcaster's license from the Federal Communications Commission, such spots are prohibited from being promotional (such as making product claims, using superlatives, or being more than 30 seconds long) or making any sort of "call to action" (a phrase that refers to "any device designed to prompt an immediate response or encourage an immediate sale" such as announcing prices or providing an incentive to buy). In the U.S., these restrictions apply to any television or radio station licensed as a non-commercial educational (NCE) stations, and even for non-sponsoring compan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Radio
Public broadcasting involves radio, television and other electronic media outlets whose primary mission is public service. Public broadcasters receive funding from diverse sources including license fees, individual contributions, public financing and commercial financing. Public broadcasting may be nationally or locally operated, depending on the country and the station. In some countries a single organization runs public broadcasting. Other countries have multiple public-broadcasting organizations operating regionally or in different languages. Historically, public broadcasting was once the dominant or only form of broadcasting in many countries (with the notable exceptions of the United States, Mexico and Brazil). Commercial broadcasting now also exists in most of these countries; the number of countries with only public broadcasting declined substantially during the latter part of the 20th century. Definition The primary mission of public broadcasting is that of public servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
C-SPAN
Cable-Satellite Public Affairs Network (C-SPAN ) is an American cable and satellite television network that was created in 1979 by the cable television industry as a nonprofit public service. It televises many proceedings of the United States federal government, as well as other public affairs programming. The C-SPAN network includes the television channels C-SPAN (focusing on the U.S. House of Representatives), C-SPAN2 (focusing on the U.S. Senate), and C-SPAN3 (airing other government hearings and related programming), the radio station WCSP-FM, and a group of websites which provide streaming media and archives of C-SPAN programs. C-SPAN's television channels are available to approximately 100 million cable and satellite households within the United States, while WCSP-FM is broadcast on FM radio in Washington, D.C., and is available throughout the U.S. on SiriusXM, via Internet streaming, and globally through apps for iOS and Android devices. The network televises U.S. poli ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Broadcast Satellite
Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location. The signals are received via an outdoor parabolic antenna commonly referred to as a satellite dish and a low-noise block downconverter. A satellite receiver then decodes the desired television program for viewing on a television set. Receivers can be external set-top boxes, or a built-in television tuner. Satellite television provides a wide range of channels and services. It is usually the only television available in many remote geographic areas without terrestrial television or cable television service. Modern systems signals are relayed from a communications satellite on the X band (8–12 GHz) or Ku band (12–18 GHz) frequencies requiring only a small dish less than a meter in diameter. The first satellite TV systems were an obsolete type now known as television receive-only. Thes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cable Television
Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with broadcast television (also known as terrestrial television), in which the television signal is transmitted over-the-air by radio waves and received by a television antenna attached to the television; or satellite television, in which the television signal is transmitted over-the-air by radio waves from a communications satellite orbiting the Earth, and received by a satellite dish antenna on the roof. FM radio programming, high-speed Internet, telephone services, and similar non-television services may also be provided through these cables. Analog television was standard in the 20th century, but since the 2000s, cable systems have been upgraded to digital cable operation. A "cable channel" (sometimes known as a "cable network") is a tele ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Non-profit
A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in contrast with an entity that operates as a business aiming to generate a profit for its owners. A nonprofit is subject to the non-distribution constraint: any revenues that exceed expenses must be committed to the organization's purpose, not taken by private parties. An array of organizations are nonprofit, including some political organizations, schools, business associations, churches, social clubs, and consumer cooperatives. Nonprofit entities may seek approval from governments to be tax-exempt, and some may also qualify to receive tax-deductible contributions, but an entity may incorporate as a nonprofit entity without securing tax-exempt status. Key aspects of nonprofits are accountability, trustworthiness, honesty, and openness to eve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sponsorship
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. Definition Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Theories A range of psychological and communications theories have been used to exp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Voiceover
Voice-over (also known as off-camera or off-stage commentary) is a production technique where a voice—that is not part of the narrative (non-diegetic)—is used in a radio, television production, filmmaking, theatre, or other presentations. The voice-over is read from a script and may be spoken by someone who appears elsewhere in the production or by a specialist voice actor. Synchronous dialogue, where the voice-over is narrating the action that is taking place at the same time, remains the most common technique in voice-overs. Asynchronous, however, is also used in cinema. It is usually prerecorded and placed over the top of a film or video and commonly used in documentaries or news reports to explain information. Voice-overs are used in video games and on-hold messages, as well as for announcements and information at events and tourist destinations. It may also be read live for events such as award presentations. Voice-over is added in addition to any existing dialogue and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporation For Public Broadcasting
The Corporation for Public Broadcasting (CPB) is an American publicly funded non-profit corporation, created in 1967 to promote and help support public broadcasting. The corporation's mission is to ensure universal access to non-commercial, high-quality content and telecommunications services. It does so by distributing more than 70 percent of its funding to more than 1,400 locally owned public radio and television stations. History The Corporation for Public Broadcasting was created on November 7, 1967, when U.S. president Lyndon B. Johnson signed the Public Broadcasting Act of 1967. The new organization initially collaborated with the National Educational Television network—which would be replaced by the Public Broadcasting Service (PBS). Ward Chamberlin Jr. was the first operating officer. On March 27, 1968, it was registered as a nonprofit corporation in the District of Columbia. In 1969, the CPB talked to private groups to start PBS, an entity intended by the CPB to c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Affairs Programming
In broadcasting, public affairs radio or television programs focus on matters of politics and public policy. Among commercial broadcasters, such programs are often only to satisfy Federal Communications Commission (FCC) regulatory expectations and are not scheduled in prime time. Public affairs television programs are often broadcast at times when few listeners or viewers are tuned in (or even awake) in the U.S., in time slots known as graveyard slots; such programs can be frequently encountered at times such as 5-6 a.m. on a Sunday. Sunday morning talk shows are a notable exception to this obscure scheduling. Harvard University claims that the public affairs genre has been losing popularity since the beginning of the digital era. References See also *Public service announcement (PSA) *Sunday morning talk show A Sunday morning talk show is a television program with a news/ talk/ public affairs–hybrid format that is broadcast on Sunday mornings. This type of program or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Underwriting
Underwriting (UW) services are provided by some large financial institutions, such as banks, insurance companies and investment houses, whereby they guarantee payment in case of damage or financial loss and accept the financial risk for liability arising from such guarantee. An underwriting arrangement may be created in a number of situations including insurance, issues of security in a public offering, and bank lending, among others. The person or institution that agrees to sell a minimum number of securities of the company for commission is called the underwriter. History The term "underwriting" derives from the Lloyd's of London insurance market. Financial backers (or risk takers), who would accept some of the risk on a given venture (historically a sea voyage with associated risks of shipwreck) in exchange for a premium, would literally write their names under the risk information that was written on a Lloyd's slip created for this purpose. Securities underwriting In the f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Broadcasting Service
The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educational programming to public television stations in the United States, distributing shows such as ''Frontline'', '' Nova'', ''PBS NewsHour'', ''Sesame Street'', and ''This Old House''. PBS is funded by a combination of member station dues, the Corporation for Public Broadcasting, pledge drives, and donations from both private foundations and individual citizens. All proposed funding for programming is subject to a set of standards to ensure the program is free of influence from the funding source. PBS has over 350 member television stations, many owned by educational institutions, nonprofit groups both independent or affiliated with one particular local public school district or collegiate educational institution, or entities owned by or r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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