UFC 306
''UFC 306: O'Malley vs. Dvalishvili'' (branded as ''Riyadh Season Noche UFC'' for sponsorship reasons) is an upcoming mixed martial arts event produced by the Ultimate Fighting Championship that will take place on September 14, 2024, at the Sphere (venue), Sphere in Paradise, Nevada, part of the Las Vegas–Paradise, NV MSA, Las Vegas Metropolitan Area, United States. Background This event will mark the promotion's second "Noche UFC" edition celebrating Mexican independence, Mexican independence day after holding UFC Fight Night: Grasso vs. Shevchenko 2 the year prior. It will also be the first time the UFC has allowed a sponsor to have title partner status, officially rebranding it as "Riyadh Season Noche UFC", after a partnership with Saudi Arabia's General Entertainment Authority. UFC CEO Dana White stated that the event will tell the history of combat in Mexico from the past to the future. UFC chief content officer Craig Borsasi stated that six film clips about Mexico's co ...
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Ultimate Fighting Championship
The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada. It is owned and operated by Zuffa, a wholly owned subsidiary of Endeavor Group Holdings. It is the largest MMA promotion company in the world as of 2011. It produces events worldwide that showcase 12 weight divisions (eight men's and four women's) and abides by the Unified Rules of Mixed Martial Arts. , it had held over 600 events. Dana White has been its president since 2001. Under White's stewardship, it has grown into a global multi-billion-dollar enterprise. The UFC was founded by businessman Art Davie and Brazilian martial artist Rorion Gracie, and the first event was held in 1993 at the McNichols Sports Arena in Denver, Colorado. The purpose of the early Ultimate Fighting Championship competitions was to identify the most effective martial art in a contest with minimal rules and no weight classes between competitors of different fighting d ...
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