Trunk Show
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Trunk Show
A trunk show is an event in which vendors present merchandise directly to store personnel or customers at a retail location or another venue such as a hotel room. In many cases it allows store personnel to preview and/or purchase merchandise before it is made available to the public. Typically, clients view the merchandise, place orders, and then wait for the vendor to manufacture and deliver the goods. If the merchandise has a designer, the vendor may choose to have the designer present at the event to add to the customers' experience. Prototypes, samples, remnants and leftover items from runway shows are also sometimes offered at trunk shows. Trunk shows may be open to the general public and advertised in the mass media or may be confined to special customers or those on a mailing list. The term is derived from the common practice of merchandise being transported to these events in trunks. Bridal industry Trunk shows are particularly popular from January to May in the brida ...
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Vendor
In a supply chain, a vendor, supplier, provider or a seller, is an enterprise that contributes goods or services. Generally, a supply chain vendor manufactures inventory/stock items and sells them to the next link in the chain. Today, these terms refer to a supplier of any goods or service. Description A vendor is a supply chain management term that means anyone can sell at events and provides goods or services of experience to another entity. Vendors may sell B2B (business-to-business; i.e., to other companies), B2C (business to consumers or Direct-to-consumer), or B2G (business to government). Some vendors manufacture inventoriable items and then sell those items to customers, while other vendors offer services or experiences. The term vendor and the term supplier are often used indifferently. The difference is that the vendors ''sells'' the goods or services while the supplier ''provides'' the goods or services. In most of business context, except retail, this difference has ...
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Merchandise
Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products. In retail commerce, visual display merchandising means merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. This includes disciplines and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time. Often in a retail setting, creatively tying in related products or accessories is a great way to entice consumers to purchase more. Merchandising helps to understand the ordinary dating notation for the terms of payment of an invoice. Codified discounting solves pricing problems including markups and markdowns. It helps to find the net price of an item after single ...
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Retail
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a very ancient history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the provision ...
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Fashion Design
Fashion design is the Art (skill), art of applying design, aesthetics, clothing construction and natural beauty to clothing and its Fashion accessory, accessories. It is influenced by culture and different trends, and has varied over time and place. "A fashion designer creates clothing, including dresses, suits, pants, and skirts, and accessories like shoes and handbags, for consumers. He or she can specialize in clothing, accessory, or Jewellery, jewelry design, or may work in more than one of these areas." Fashion designers Fashion designers work in a variety of different ways when designing their pieces and accessories such as rings, bracelets, necklaces and earrings. Due to the time required to put a garment out in market, designers must Fashion forecasting, anticipate changes to consumer desires. Fashion designers are responsible for creating looks for individual garments, involving shape, color, fabric, trimming, and more. Designers conduct research on fashion trends and in ...
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Runway (fashion)
A fashion show ( French ''défilé de mode'') is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during a fashion week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made. The four major fashion weeks in the world, collectively known as the "Big 4", are those in Paris, London, Milan, and New York. Berlin fashion week is also of global importance. In a typical fashion show, models walk the catwalk dressed in the clothing created by the designer. Clothing is illuminated on the catwalk using various forms of lighting and special effects. The order in which each model walks out, wearing a specific outfit, is usually planned in accordance with the statement that the designer wants to make about their collection. It is then up to the audience to not only try to understand what the designer is trying to say, but to also visually deconstruct ea ...
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Trunk (luggage)
A trunk, also known as a travel trunk, is a large cuboid container designed to hold clothes and other personal belongings. They are most commonly used for extended periods away from home, such as for boarding school, or long trips abroad. Trunks are differentiated from chests by their more rugged construction due to their intended use as luggage, instead of the latter's pure storage. Among the many styles of trunks there are Jenny Lind, Saratoga, monitor, steamer or cabin, barrel- staves, octagon or bevel-top, wardrobe, dome-top, barrel-top, wall trunks, and even full dresser trunks. These differing styles often only lasted for a decade or two as well, and—along with the hardware—can be extremely helpful in dating an unmarked trunk. History and construction Although trunks have been around for thousands of years, the most common styles seen and referred to today date from the late 18th century to the early 20th century, when they were supplanted in the market by the cost-e ...
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Bergdorf Goodman
Bergdorf Goodman Inc. is a luxury department store based on Fifth Avenue in Midtown Manhattan, New York. The company was founded in 1899 by Herman Bergdorf and was later owned and managed by Edwin Goodman, and later his son, Andrew Goodman. Today, Bergdorf Goodman operates from two stores situated across the street from each other at Fifth Avenue between 57th Street and 58th Streets. The main store, which opened at its current location in 1928, is located on the west side of Fifth Avenue. A separate men's store, established in 1990, is located on the east side of Fifth Avenue, directly across the street. Bergdorf Goodman is a subsidiary of Neiman Marcus, which is owned by the private equity firm Ares Management. History Founding and early history (1899–1951) The company traces its origins to 1899 when Herman Bergdorf, an immigrant from Alsace, opened a tailor shop just above Union Square in downtown Manhattan. Edwin Goodman, a 23-year-old American Jewish merchant, based ...
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Salvatore Ferragamo
Salvatore Ferragamo (5 June 1898 – 7 August 1960) was an Italian shoe designer and the founder of luxury goods high-end retailer Salvatore Ferragamo S.p.A. An innovative shoe designer, Salvatore Ferragamo established a reputation in the 1930s. In addition to experimenting with materials including kangaroo, crocodile, and fish skin, Ferragamo drew on historic inspiration for his shoes. Early life Salvatore (registered as "Salvadore") Ferragamo was born in 1898 to a poor family in Bonito, Italy, near Avellino, the eleventh of fourteen children of Antonio Ferragamo and Mariantonia Ferragamo (both had the same surname, which often happened in smaller Italian towns). After making his first pair of shoes for himself, a pair of high heels, at age nine (and his sisters to wear at their confirmation), young Salvatore decided that he had found his calling. Career After studying shoemaking in Naples for a year, Ferragamo opened a small store based in his parents' home. In 1915, he emigra ...
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Linda Fargo
Linda Fargo is the senior vice president (since 2006) of the fashion office and the director of women's fashion and store presentation for the Bergdorf Goodman department store in New York City. Early life and education Born in 1957, she grew up in the suburbs of Milwaukee and received her Bachelor of Fine Arts degree from the University of Wisconsin–Madison. After her move to New York, she started as a window dresser at Macy’s, eventually rising to become the visual director. Career She joined Berdorf Goodman as the display director in June 1996. Fargo was one of eighteen Manhattan window-display deisgners that collaborated on the Cooper Hewitt, Smithsonian Design Museum's The Window Show in May 1999. That year she was both vice president for visual presentations and director of visual merchandising. She and Robert Burke designed the 2001 Whitney Museum of American Art's annual gala called Nightclub as Monument, inspired on New York café society and the museum's retro ...
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