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Transfer (propaganda)
Transfer is a technique used in propaganda and advertising. Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it. It evokes an emotional response, which stimulates the target to identify with recognized authorities. Often highly visual, this technique often utilizes symbols superimposed over other visual images. An example of common use of this technique in the United States is for the President to be filmed or photographed in front of the country's flag. Another technique used is celebrity endorsement. See also * Propaganda * Advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Propaganda
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in news and journalism, government, advertising, entertainment, education, and activism and is often associated with material which is prepared by governments as part of war efforts, political campaigns, health campaigns, revolutionaries, big businesses, ultra-religious organizations, the media, and certain individuals such as soapboxers. In the 20th century, the English term ''propaganda'' was often associated with a manipulative approach, but historically, propaganda has been a neutral descriptive term of any material that promotes certain opinions or ideologies. Equivalent non-English terms have also la ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Flag Of The United States
The national flag of the United States, United States of America, often referred to as the ''American flag'' or the ''U.S. flag'', consists of thirteen equal horizontal stripes of red (top and bottom) alternating with white, with a blue rectangle in the Glossary of vexillology#Flag elements, canton (referred to specifically as the "union") bearing fifty small, white, five-pointed stars arranged in nine offset horizontal rows, where rows of six stars (top and bottom) alternate with rows of five stars. The 50 stars on the flag represent the 50 U.S. states, and the 13 stripes represent the Thirteen Colonies, thirteen British colonies that declared independence from Kingdom of Great Britain, Great Britain, and became the first states in the U.S. Nicknames for the flag include the ''Stars and Stripes'', ''Old Glory'', and the ''Star-Spangled Banner''. History The current design of the U.S. flag is its 27th; the design of the flag has been modified officially 26 times since 1777. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Propaganda Techniques
A number of propaganda techniques based on social psychological research are used to generate propaganda. Many of these same techniques can be classified as logical fallacies, since propagandists use arguments that, while sometimes convincing, are not necessarily valid. Propaganda techniques emerge from abusive power and control tactics. General character Definition In their book ''Propaganda and Persuasion'', authors Garth S. Jowett and Victoria O'Donnell define Propaganda as the "deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist". Harold D. Laswell's definition targets even more precisely the technical aspect: "Propaganda in the broadest sense is the technique of influencing human action by the manipulation of representations. These representations may take spoken, written, pictorial or musical form." Manipulation can be organized or unorganized, consci ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Persuade
Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject. Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. History and political science are interested in the role of propaganda in shaping historical events. In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also often used to pursue personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpreted ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Propaganda
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in news and journalism, government, advertising, entertainment, education, and activism and is often associated with material which is prepared by governments as part of war efforts, political campaigns, health campaigns, revolutionaries, big businesses, ultra-religious organizations, the media, and certain individuals such as soapboxers. In the 20th century, the English term ''propaganda'' was often associated with a manipulative approach, but historically, propaganda has been a neutral descriptive term of any material that promotes certain opinions or ideologies. Equivalent non-English terms have also la ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Testimonial
In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word " endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing. Celebrity endorsements Advertisers have attempted to quantify and qualify the use of celebrities in their marketing campaigns by evaluating the awareness generated, appeal, and relevance to a brand's image and the celebrity's influence on consumer buying behavior. Social media such as Twitter have become increasingly popular mediums for celebrities to endorse brands and to attempt to influence purchasing behavior. According to a study by Zenith, social media ad spending was $29 billion in 2016 and is expected to rise to $50 billion in 2019. Advertising and marketing companies sponsor celebrities to tweet and influenc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Institute For Propaganda Analysis
The Institute for Propaganda Analysis (IPA) was a U.S.-based organization operating from 1937 to 1942, composed of social scientists, opinion leaders, historians, educators, and journalists. Created by Kirtley Mather, Edward A. Filene, and Clyde R. Miller, because of the general concern that increased amounts of propaganda were decreasing the public's ability to think critically. The IPA's purpose was to spark rational thinking and provide a guide to help the public have well-informed discussions on current issues. "To teach people how to think rather than what to think." The IPA focused on domestic propaganda issues that might become possible threats to the democratic ways of life. :For the IPA, Nazism, communism, the conservative anti-communist movement, England’s foreign policy, and Latin American dictatorships were all undemocratic. By labeling these group as such, the IPA promoted a democratic society based on freedom of speech and citizen participation in government, and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
President Of The United States
The president of the United States (POTUS) is the head of state and head of government of the United States of America. The president directs the executive branch of the federal government and is the commander-in-chief of the United States Armed Forces. The power of the presidency has grown substantially since the first president, George Washington, took office in 1789. While presidential power has ebbed and flowed over time, the presidency has played an increasingly strong role in American political life since the beginning of the 20th century, with a notable expansion during the presidency of Franklin D. Roosevelt. In contemporary times, the president is also looked upon as one of the world's most powerful political figures as the leader of the only remaining global superpower. As the leader of the nation with the largest economy by nominal GDP, the president possesses significant domestic and international hard and soft power. Article II of the Constitution establ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territories, nine Minor Outlying Islands, and 326 Indian reservations. The United States is also in free association with three Pacific Island sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Republic of Palau. It is the world's third-largest country by both land and total area. It shares land borders with Canada to its north and with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 million, it is the most populous country in the Americas and the third most populous in the world. The national capital of the United States is Washington, D.C. and its most populous city and principal financial center is New York City. Paleo-Americ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Patriotism
Patriotism is the feeling of love, devotion, and sense of attachment to one's country. This attachment can be a combination of many different feelings, language relating to one's own homeland, including ethnic, cultural, political or historical aspects. It encompasses a set of concepts closely related to nationalism, mostly civic nationalism and sometimes cultural nationalism. Some manifestations of patriotism emphasize the "land" element in love for one's native land and use the symbolism of agriculture and the soil – compare ''Blut und Boden''. Terminology and usage An excess of patriotism in the defense of a nation is called chauvinism; another related term is '' jingoism''. The English word 'Patriot' derived from "Compatriot," in the 1590s, from Middle French "Patriote" in the 15th century. The French word's "Compatriote" and "Patriote" originated directly from Late Latin Patriota "fellow-countryman" in the 6th century. From Greek Patriotes "fellow countryman," f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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