Tracking Pixel
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Tracking Pixel
Spy pixels or tracker pixels are hyperlinks to remote image files in HTML email messages that have the effect of spying on the person reading the email if the image is downloaded. They are commonly embedded in the HTML of an email as small, imperceptible, transparent graphic files.Sipior, Janice C., Burke T. Ward, and Ruben A. Mendoza. 2011. “Online Privacy Concerns Associated with Cookies, Flash Cookies, and Web Beacons.” ''Journal of Internet Commerce'' 10(1):1–16. Spy pixels are commonly used in marketing, and there are several countermeasures in place that aim to block email tracking pixels. However, there are few regulations in place that effectively guard against email tracking approaches. History Invented in 1971 by Ray Tomlinson, emails have made it much more convenient to send and receive messages as opposed to traditional postal mail.Hossin. M. 2019. Email Tracking Beacon: Concerns and Solutions” ''International Journal of Engineering Research And'' V8(06). In 202 ...
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Hyperlink
In computing, a hyperlink, or simply a link, is a digital reference to data that the user can follow or be guided by clicking or tapping. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. The text that is linked from is known as anchor text. A software system that is used for viewing and creating hypertext is a ''hypertext system'', and to create a hyperlink is ''to hyperlink'' (or simply ''to link''). A user following hyperlinks is said to ''navigate'' or ''browse'' the hypertext. The document containing a hyperlink is known as its source document. For example, in an online reference work such as Wikipedia or Google, many words and terms in the text are hyperlinked to definitions of those terms. Hyperlinks are often used to implement reference mechanisms such as tables of contents, footnotes, bibliographies, indexes, letters, and glossaries. In some hypertext, hyperlinks can be bidirectional: they can be ...
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Metadata
Metadata is "data that provides information about other data", but not the content of the data, such as the text of a message or the image itself. There are many distinct types of metadata, including: * Descriptive metadata – the descriptive information about a resource. It is used for discovery and identification. It includes elements such as title, abstract, author, and keywords. * Structural metadata – metadata about containers of data and indicates how compound objects are put together, for example, how pages are ordered to form chapters. It describes the types, versions, relationships, and other characteristics of digital materials. * Administrative metadata – the information to help manage a resource, like resource type, permissions, and when and how it was created. * Reference metadata – the information about the contents and quality of statistical data. * Statistical metadata – also called process data, may describe processes that collect, process, or produce st ...
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Carnegie Mellon University
Carnegie Mellon University (CMU) is a private research university in Pittsburgh, Pennsylvania. One of its predecessors was established in 1900 by Andrew Carnegie as the Carnegie Technical Schools; it became the Carnegie Institute of Technology in 1912 and began granting four-year degrees in the same year. In 1967, the Carnegie Institute of Technology merged with the Mellon Institute of Industrial Research, founded in 1913 by Andrew Mellon and Richard B. Mellon and formerly a part of the University of Pittsburgh. Carnegie Mellon University has operated as a single institution since the merger. The university consists of seven colleges and independent schools: The College of Engineering, College of Fine Arts, Dietrich College of Humanities and Social Sciences, Mellon College of Science, Tepper School of Business, Heinz College of Information Systems and Public Policy, and the School of Computer Science. The university has its main campus located 5 miles (8 km) from Downto ...
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Web Storage
Web storage, sometimes known as DOM storage (Document Object Model storage), is a standard JavaScript API provided by web browsers. It enables websites to store persistent data on users' devices similar to cookies, but with much larger capacity and no information sent in HTTP headers. There are two main web storage types: local storage and session storage, behaving similarly to persistent cookies and session cookies respectively. Web Storage is standardized by the World Wide Web Consortium (W3C) and WHATWG, and is supported by all major browsers. Features Web storage differs from cookies in some key ways. Purpose Cookies are intended for communication with servers; they are automatically added to all requests and can be accessed by both the server and client-side. Web storage falls exclusively under the purview of client-side scripting. Web storage data is not automatically transmitted to the server in every HTTP request, and a web server can't directly write to Web storage. H ...
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Flash Cookies
A local shared object (LSO), commonly called a Flash cookie (due to its similarity with an HTTP cookie), is a piece of data that websites that use Adobe Flash may store on a user's computer. Local shared objects have been used by all versions of Flash Player (developed by Macromedia, which was later acquired by Adobe Systems) since version 6. Flash cookies, which can be stored or retrieved whenever a user accesses a page containing a Flash application, are a form of local storage. Similar to cookies, they can be used to store user preferences, save data from Flash games, or track users' Internet activity. LSOs have been criticised as a breach of browser security, but there are now browser settings and addons to limit the duration of their storage. Storage Local shared objects contain data stored by individual websites. Data is stored in the Action Message Format. With the default settings, the Flash Player does not seek the user's permission to store local shared objects on t ...
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HTTP Cookie
HTTP cookies (also called web cookies, Internet cookies, browser cookies, or simply cookies) are small blocks of data created by a web server while a user is browsing a website and placed on the user's computer or other device by the user's web browser. Cookies are placed on the device used to access a website, and more than one cookie may be placed on a user's device during a session. Cookies serve useful and sometimes essential functions on the web. They enable web servers to store stateful information (such as items added in the shopping cart in an online store) on the user's device or to track the user's browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past). They can also be used to save for subsequent use information that the user previously entered into form fields, such as names, addresses, passwords, and payment card numbers. Authentication cookies are commonly used by web servers to authenticate ...
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Honeytoken
In the field of computer security, honeytokens are honeypots that are not computer systems. Their value lies not in their use, but in their abuse. As such, they are a generalization of such ideas as the honeypot and the canary values often used in stack protection schemes. Honeytokens do not necessarily prevent any tampering with the data, but instead give the administrator a further measure of confidence in the data integrity. Honeytokens are fictitious words or records that are added to legitimate databases. They allow administrators to track data in situations they wouldn't normally be able to track, such as cloud based networks. If data is stolen, honey tokens allow administrators to identify who it was stolen from or how it was leaked. If there are three locations for medical records, different honey tokens in the form of fake medical records could be added to each location. Different honeytokens would be in each set of records. If they are chosen to be unique and unlikely t ...
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Lahore University Of Management Sciences
Lahore University of Management Sciences (LUMS) () is a private research university, located in Lahore, Punjab, Pakistan. In 1983, Syed Babar Ali, a renowned businessman in Pakistan, recognized the shortage of qualified managers in the country. He proposed to establish a world-class university that would attract and retain the highest caliber of students and faculty. He shared this idea with fellow businessman and close friend, Abdul Razak Dawood, who was in full support of the vision. The university has since then expanded, launching a liberal arts undergraduate school in 1994, an engineering school in 2008, a law school in 2004 and an education school in 2017. The university launched a National Outreach Programme (NOP) in 2001 to provide financial aid to students and in 2015, in partnership with Afghan government, launched a scholarship programme for Afghan students to diversify its student body. As of 2021, the university has a student body of 5,092 graduate and undergradu ...
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University Of Iowa
The University of Iowa (UI, U of I, UIowa, or simply Iowa) is a public university, public research university in Iowa City, Iowa, United States. Founded in 1847, it is the oldest and largest university in the state. The University of Iowa is organized into 12 colleges offering more than 200 areas of study and seven professional degrees. On an urban 1,880-acre campus on the banks of the Iowa River, the University of Iowa is Carnegie Classification of Institutions of Higher Education, classified among "R1: Doctoral Universities – Very high research activity". In fiscal year 2021, research expenditures at Iowa totaled $818 million. The university is best known for its programs in health care, law, and the fine arts, with programs ranking among the top 25 nationally in those areas. The university was the original developer of the Master of Fine Arts degree and it operates the Iowa Writers' Workshop, which has produced 17 of the university's 46 Pulitzer Prize winners. Iowa is a mem ...
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Cambridge Analytica
Cambridge Analytica Ltd (CA), previously known as SCL USA, was a British political consulting firm that came to prominence through the Facebook–Cambridge Analytica data scandal. It was started in 2013, as a subsidiary of the private intelligence company and self-described "global election management agency" SCL Group by long-time SCL executives Nigel Oakes, Alexander Nix and Alexander Oakes, with Nix as CEO. The well-connected founders had contact with, among others, the Conservative Party, the British royal family and the British military. The firm maintained offices in London, New York City, and Washington, DC. The company closed operations in 2018 in the course of the Facebook–Cambridge Analytica data scandal, although firms related to both Cambridge Analytica and its parent firm SCL still exist. History Cambridge Analytica was established as a subsidiary of the private intelligence company SCL Group that was active in military and political arenas. The men who ran C ...
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Facebook–Cambridge Analytica Data Scandal
In the 2010s, personal data belonging to millions of Facebook users was collected without their consent by British consulting firm Cambridge Analytica, predominantly to be used for political advertising. The data was collected through an app called "This Is Your Digital Life", developed by data scientist Aleksandr Kogan and his company Global Science Research in 2013. The app consisted of a series of questions to build psychological profiles on users, and collected the personal data of the users’ Facebook friends via Facebook's Open Graph platform. The app harvested the data of up to 87 million Facebook profiles. Cambridge Analytica used the data to provide analytical assistance to the 2016 presidential campaigns of Ted Cruz and Donald Trump. Cambridge Analytica was also widely accused of interfering with the Brexit referendum, although the official investigation recognised that the company was not involved "beyond some initial enquiries" and that "no significant breaches" too ...
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Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of July 2022, Facebook claimed 2.93 billion monthly active users, and ranked third worldwide among the most visited websites as of July 2022. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a profile revealing information about themselves. They can post text, photos and multimedia which are shared with any ...
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