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Tokidoki Sugar
tokidoki ("''sometimes''" in Japanese) is the Japanese-inspired lifestyle brand A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes.page 16 Lifestyle brands seek to inspire, guide, and motivate people, with the goal o ... created in 2006 by Italian artist Simone Legno and his business partners Pooneh Mohajer and Ivan Arnold. They produce apparel, footwear, accessories and other products using art, cartoon characters and the logo designed by Simone Legno. Lines of toys include: Cactus Friends, Donutella and Her Sweet Friends, Unicorno, Moofia, Mermicorno, Til Death, and Punkstar. History In April 2005, the co-founder of cosmetics company Hard Candy, Pooneh Mohajer, and her husband Ivan Arnold, saw Simone Legno's personal portfolio website, which had some popularity, being listed as one of '' The Independent's'' top ten "websites of the week".{{cite news , last = ...
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Los Angeles, California
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world's most populous megacities. Los Angeles is the commercial, financial, and cultural center of Southern California. With a population of roughly 3.9 million residents within the city limits , Los Angeles is known for its Mediterranean climate, ethnic and cultural diversity, being the home of the Hollywood film industry, and its sprawling metropolitan area. The city of Los Angeles lies in a basin in Southern California adjacent to the Pacific Ocean in the west and extending through the Santa Monica Mountains and north into the San Fernando Valley, with the city bordering the San Gabriel Valley to it's east. It covers about , and is the county seat of Los Angeles County, which is the most populous county in the United States with an estim ...
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United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territories, nine Minor Outlying Islands, and 326 Indian reservations. The United States is also in free association with three Pacific Island sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Republic of Palau. It is the world's third-largest country by both land and total area. It shares land borders with Canada to its north and with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 million, it is the most populous country in the Americas and the third most populous in the world. The national capital of the United States is Washington, D.C. and its most populous city and principal financial center is New York City. Paleo-Americ ...
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Clothing
Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural products found in the environment, put together. The wearing of clothing is mostly restricted to human beings and is a feature of all human societies. The amount and type of clothing worn depends on gender, body type, social factors, and geographic considerations. Garments cover the body, footwear covers the feet, gloves cover the hands, while hats and headgear cover the head. Eyewear and jewelry are not generally considered items of clothing, but play an important role in fashion and clothing as costume. Clothing serves many purposes: it can serve as protection from the elements, rough surfaces, sharp stones, rash-causing plants, insect bites, by providing a barrier between the skin and the environment. Clothing can insulate against ...
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Cosmetics
Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect the body or skin. Cosmetics designed to enhance or alter one's appearance (makeup) can be used to conceal blemishes, enhance one's natural features (such as the eyebrows and eyelashes), add color to a person's face, or change the appearance of the face entirely to resemble a different person, creature or object. Cosmetics can also be designed to add fragrance to the body. Definition and etymology The word ''cosmetics'' derives from the Greek (), meaning "technique of dress and ornament", from (), "skilled in ordering or arranging" and that from (), meaning "order" and "ornament". Cosmetics are constituted from a mixture of chemical compounds derived from either natural sources, or synthetically created ones. Legal definition T ...
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Japanese Language
is spoken natively by about 128 million people, primarily by Japanese people and primarily in Japan, the only country where it is the national language. Japanese belongs to the Japonic or Japanese- Ryukyuan language family. There have been many attempts to group the Japonic languages with other families such as the Ainu, Austroasiatic, Koreanic, and the now-discredited Altaic, but none of these proposals has gained widespread acceptance. Little is known of the language's prehistory, or when it first appeared in Japan. Chinese documents from the 3rd century AD recorded a few Japanese words, but substantial Old Japanese texts did not appear until the 8th century. From the Heian period (794–1185), there was a massive influx of Sino-Japanese vocabulary into the language, affecting the phonology of Early Middle Japanese. Late Middle Japanese (1185–1600) saw extensive grammatical changes and the first appearance of European loanwords. The basis of the standard dialect moved f ...
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Cuteness In Japan
''Kawaii'' is the culture of cuteness in Japan. It can refer to items, humans and non-humans that are charming, vulnerable, shy and childlike.Kerr, Hui-Ying (23 November 2016)"What is kawaii – and why did the world fall for the ‘cult of cute’?", ''The Conversation''. Examples include cute handwriting, certain genres of manga, anime, and characters including Hello Kitty and Pikachu. The cuteness culture, or ''kawaii'' aesthetic, has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, and mannerisms. Etymology The word ''kawaii'' originally derives from the phrase ''kao hayushi'', which literally means "(one's) face (is) aglow," commonly used to refer to flushing or blushing of the face. The second morpheme is cognate with ''-bayu'' in '' mabayui'' (眩い, 目映い, or 目映ゆい) "dazzling, glaring, blinding, too bright; dazzlingly beautiful" (''ma-'' is from ''me'' "eye") and ''-hayu'' in ''omohayui'' ( ...
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Lifestyle Brand
A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes.page 16 Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life. As such, they are closely associated with the advertising and other promotions used to gain mind share in their target market. They often operate from an ideology, hoping to attract a relatively high number of people and ultimately become a recognised social phenomenon. A lifestyle brand is an ideology created by a brand. An organisation achieves a lifestyle brand by evoking an emotional connection with its customers,Kim & Brandon, 2010 creating a consumer desire to be affiliated with a particular group or brand.Austin & Matos, 2013 The consumer will believe that their identity will be reinforced if they publicly associate themselves with a particular life ...
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Simone Legno
Simone Legno (born June 16, 1977) is an Italian artist best known for the creation of the tokidoki brand. Legno's designs are influenced by his interest in Japan and its culture, as well as street art and graffiti. Early life After dropping out of college, where he studied political science, Legno studied at the European Institute of Design in Rome. Legno built tokidoki as a personal website, not a company website, around 2001. While in school, he wanted his own website and was a fan of Japanese art and culture. He would go to Japanese cultural institutes and all of his art works were inspired by books from Lonely Planet, prints, Japanese art books and posters, everything was about Japan. So he wanted a Japanese word and decided upon the word "tokidoki", which means "sometimes". "tokidoki is the hope, the hidden energy that everyone has inside. It gives us the strength to face a new day and dream about something positive and the hope that something magical will happen to us" ...
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Hard Candy (cosmetics)
Hard Candy is an American cosmetics company, founded in 1995 by Iranian-American sisters Dineh Mohajer and Pooneh Mohajer (who now owns tokidoki), along with Dineh's ex-boyfriend Ben Einstein (who now owns Einstein Cosmetics and several successful sport media companies). The company's first product was nail polish that Dineh mixed herself - a shade of baby blue named "Sky" to match her Charles David sandals. After receiving scores of compliments on the unique shade, Dineh began selling it at Fred Segal in Santa Monica, and Ben began selling to many other top retailers including Nordstroms. In that same year, actress Alicia Silverstone appeared on the '' Late Show with David Letterman'' and, when asked about her pastel blue fingernails, replied, "It's sky blue," causing an overnight explosion of the brand. Ben and Dineh appeared on segments of MTV House of Style program several times. A mere 18 months later, the brand was quoted as generating $10 million a year in a Forbes advertis ...
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The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was published on Saturday 26 March 2016, leaving only the online edition. The newspaper was controlled by Tony O'Reilly's Irish Independent News & Media from 1997 until it was sold to the Russian oligarch and former KGB Officer Alexander Lebedev in 2010. In 2017, Sultan Muhammad Abuljadayel bought a 30% stake in it. The daily edition was named National Newspaper of the Year at the 2004 British Press Awards. The website and mobile app had a combined monthly reach of 19,826,000 in 2021. History 1986 to 1990 Launched in 1986, the first issue of ''The Independent'' was published on 7 October in broadsheet format.Dennis Griffiths (ed.) ''The Encyclopedia of the British Press, 1422–1992'', London & Basingstoke: Macmillan, 1992, p. 330 It was produc ...
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Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world's most populous megacities. Los Angeles is the commercial, financial, and cultural center of Southern California. With a population of roughly 3.9 million residents within the city limits , Los Angeles is known for its Mediterranean climate, ethnic and cultural diversity, being the home of the Hollywood film industry, and its sprawling metropolitan area. The city of Los Angeles lies in a basin in Southern California adjacent to the Pacific Ocean in the west and extending through the Santa Monica Mountains and north into the San Fernando Valley, with the city bordering the San Gabriel Valley to it's east. It covers about , and is the county seat of Los Angeles County, which is the most populous county in the United States with an estim ...
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San Diego Comic-Con International
San Diego Comic-Con International is a comic book convention and nonprofit multi-genre entertainment event held annually in San Diego, California since 1970. The name, as given on its website, is Comic-Con International: San Diego; but it is commonly known simply as Comic-Con or the San Diego Comic-Con or SDCC. The convention was founded as the Golden State Comic Book Convention in 1970 by a group of San Diegans that included Shel Dorf, Richard Alf, Ken Krueger, Ron Graf, and Mike Towry; later, it was called the "San Diego Comic Book Convention", Dorf said during an interview that he hoped the first Con would bring in 500 attendees. It is a four-day event (Thursday–Sunday) held during the summer (in July since 2003) at the San Diego Convention Center in San Diego. On the Wednesday evening prior to the official opening, professionals, exhibitors, and pre-registered guests for all four days can attend a pre-event "Preview Night" to give attendees the opportunity to walk the exhi ...
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