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The Life (advertisement)
''The Life'', also known as ''We Are ODST'', is a television and cinema advertisement launched in 2009 by Microsoft to promote the first-person shooter '' Halo 3: ODST'' in the United States. The 150-second piece follows a young soldier through enlistment, training, and battle as an Orbital Drop Shock Trooper (ODST), analogous to a paratrooper that drops from space to a battlefield. ''The Life'' was created by advertising agency T.A.G., an offshoot of McCann Erickson. Production of the commercial itself was handled by production company Morton/Jankel/Zander (MJZ). It was directed by Rupert Sanders, and post-production was conducted by Asylum. It was filmed in Hungary, just outside Budapest in a coal mine and abandoned factories to give the sequence an " Eastern Bloc" aesthetic. The commercial and its associated campaign proved hugely successful; on the week of its launch, ''Halo 3: ODST'' became the top-selling game for the Xbox 360 worldwide, and over 2.5 million copies were ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washington, United States. Its best-known software products are the Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. Microsoft ranked No. 21 in the 2020 Fortune 500 rankings of the largest United States corporations by total revenue; it was the world's largest software maker by revenue as of 2019. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Apple, and Meta. Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. It rose to do ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Eastern Bloc
The Eastern Bloc, also known as the Communist Bloc and the Soviet Bloc, was the group of socialist states of Central and Eastern Europe, East Asia, Southeast Asia, Africa, and Latin America under the influence of the Soviet Union that existed during the Cold War (1947–1991). These states followed the ideology of Marxism–Leninism, in opposition to the Capitalism, capitalist Western Bloc. The Eastern Bloc was often called the Second World, whereas the term "First World" referred to the Western Bloc and "Third World" referred to the Non-Aligned Movement, non-aligned countries that were mainly in Africa, Asia, and Latin America but notably also included former Tito–Stalin split, pre-1948 Soviet ally SFR Yugoslavia, which was located in Europe. In Western Europe, the term Eastern Bloc generally referred to the USSR and Central and Eastern European countries in the Comecon (East Germany, Polish People's Republic, Poland, Czechoslovak Socialist Republic, Czechoslovakia, Hungarian ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Combat Evolved
''Halo: Combat Evolved'' is a 2001 first-person shooter game developed by Bungie and published by Microsoft Game Studios. It was released as a launch game for Microsoft's Xbox video game console on November 15, 2001. The game was ported to Microsoft Windows and Mac OS X in 2003. It was later released as a downloadable Xbox Original for the Xbox 360. ''Halo'' is set in the twenty-sixth century, with the player assuming the role of the Master Chief, a cybernetically enhanced supersoldier. The Chief is accompanied by Cortana, an artificial intelligence. Players battle aliens as they attempt to uncover the secrets of the eponymous Halo, a ring-shaped artificial world. Bungie began the development of what would eventually become ''Halo'' ''CE'' in 1997. Initially, the game was a real-time strategy game that morphed into a third-person shooter before becoming a first-person shooter. During development, Microsoft acquired Bungie and turned ''Halo'' into a launch game for its first ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Game
Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This feedback mostly commonly is shown on a video display device, such as a TV set, monitor, touchscreen, or virtual reality headset. Some computer games do not always depend on a graphics display, for example text adventure games and computer chess can be played through teletype printers. Video games are often augmented with audio feedback delivered through speakers or headphones, and sometimes with other types of feedback, including haptic technology. Video games are defined based on their platform, which include arcade video games, console games, and personal computer (PC) games. More recently, the industry has expanded onto mobile gaming through smartphones and tablet computers, virtual and augmented reality systems, and remote c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Killer App
In marketing terminology, a killer application (commonly shortened to killer app) is any computer program or software that is so necessary or desirable that it proves the core value of some larger technology, such as computer hardware, a video game console, software, a programming language, a software platform, or an operating system. In other words, consumers would buy the (usually expensive) hardware just to run that application. A killer app can substantially increase sales of the platform on which it runs. Early use of the term "Killer Application". Early use of the term "Killer App". Examples One of the first recognized examples of a killer application is generally agreed to be the VisiCalc spreadsheet for the Apple II series. Because it was not available on other computers for 12 months, people spent $100 for the software first, then $2,000 to $10,000 on the Apple computer they needed to run it. ''BYTE'' wrote in 1980, "VisiCalc is the first program available on a microc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Covenant (Halo)
The Halo (series), ''Halo'' video game and media franchise takes place in a fictional science fiction universe. In the distant past, a race known as the Forerunners fought the parasitic Flood. The Forerunners ultimately activate weapons of mass destruction, the Halo Array, in order to starve the Flood and stop the threat. By the 26th century, humanity, led by the United Nations Space Command (UNSC), is caught in a war with an alien coalition known as the #Covenant, Covenant. The Covenant worship the Forerunners as deities, mistakenly believing that the Halos are a tool of salvation, not destruction. The Flood, meanwhile, escape the confines of Halo and threaten to spread across the galaxy again. A large portion of the series' success lies in the creation of a believable world, and Bungie reinforced the fictional factions the player interacts with via a lengthy design process with the release of each game. The overall design of each faction was slowly developed before the release o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Plasma Weapon
A directed-energy weapon (DEW) is a ranged weapon that damages its target with highly focused energy without a solid projectile, including lasers, microwaves, particle beams, and sound beams. Potential applications of this technology include weapons that target personnel, missiles, vehicles, and optical devices."Daily Telegraph, 12th September 2013" ''Golden Eye-style energy beam is developed by Nato scientists'', Oct. 08, 2013"Milsat Magazine, Satnews Daily, June 24th 2009" ''U.S. Navy Laser Versus UAVs... Laser Wins...'', Oct. 08, 2013 In th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Recruit Training
Military recruit training, commonly known as basic training or boot camp, refers to the initial instruction of new military personnel. It is a physically and psychologically intensive process, which resocializes its subjects for the unique demands of military employment. Major characteristics Initial military training is an intensive residential programme commonly lasting several weeks or months, which aims to induct newly recruited military personnel into the social norms and essential tasks of the armed forces. Common features include foot drill, inspections, physical training, weapons training, and a graduation parade. The training process resocializes recruits to the demands made of them by military life. Psychological conditioning techniques are used to shape attitudes and behaviours, so that recruits will obey all orders, face mortal danger, and kill their opponents in battle. According to an expert in United States military training methods, Dave Grossman, recruit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Montage (filmmaking)
Montage (, ''mon-TAHJ'') is a film editing technique in which a series of short shots are sequenced to condense space, time, and information. The term has been used in various contexts. In French, the word "montage" applied to cinema simply denotes editing. In Soviet montage theory, as originally introduced outside the USSR by Sergei Eisenstein, it was used to create symbolism. Later, the term "montage sequence", used primarily by British and American studios, became the common technique to suggest the passage of time. A montage is a French term meaning “assembling shots” or “putting together.” It’s a film technique for putting together a series of short shots that create a composite picture. In simple terms we can say that montage is a series of separate images, moving or still, that are edited together to create a continuous sequence. Montages enable filmmakers to communicate a large amount of information to an audience over a shorter span of time by juxtaposing diff ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gun Salute
A gun salute or cannon salute is the use of a piece of artillery to fire shots, often 21 in number (''21-gun salute''), with the aim of marking an honor or celebrating a joyful event. It is a tradition in many countries around the world. History Firing cannons is a maritime tradition that dates back to the 14th century , when the cannon began to impose itself on the battlefields: a boat entering the waters of a country unloads its weapons and thus marks its intentions peaceful. The coastal batteries or the boats encountered then respond to this salute. If 7 cannon shots are fired at the start, corresponding to the number of guns on board a boat, in addition to the symbolism of the number seven, this number increases to 21, since it was considered that for a shot fired by a boat, the batteries land had enough powder for three rounds. 21-gun salute By type Naval cannon fire When a cannon was fired, it partially disarmed the ship until reloaded, so needlessly firing a cann ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Welsh Language
Welsh ( or ) is a Celtic language family, Celtic language of the Brittonic languages, Brittonic subgroup that is native to the Welsh people. Welsh is spoken natively in Wales, by some in England, and in Y Wladfa (the Welsh colony in Chubut Province, Argentina). Historically, it has also been known in English as "British", "Cambrian", "Cambric" and "Cymric". The Welsh Language (Wales) Measure 2011 gave the Welsh language official status in Wales. Both the Welsh and English languages are ''de jure'' official languages of the Welsh Parliament, the Senedd. According to the 2021 United Kingdom census, 2021 census, the Welsh-speaking population of Wales aged three or older was 17.8% (538,300 people) and nearly three quarters of the population in Wales said they had no Welsh language skills. Other estimates suggest that 29.7% (899,500) of people aged three or older in Wales could speak Welsh in June 2022. Almost half of all Welsh speakers consider themselves fluent Welsh speakers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
