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The Life (advertisement)
''The Life'', also known as ''We Are ODST'', is a television and cinema advertisement launched in 2009 by Microsoft to promote the first-person shooter '' Halo 3: ODST'' in the United States. The 150-second piece follows a young soldier through enlistment, training, and battle as an Orbital Drop Shock Trooper (ODST), analogous to a paratrooper that drops from space to a battlefield. ''The Life'' was created by advertising agency T.A.G., an offshoot of McCann Erickson. Production of the commercial itself was handled by production company Morton/Jankel/Zander (MJZ). It was directed by Rupert Sanders, and post-production was conducted by Asylum. It was filmed in Hungary, just outside Budapest in a coal mine and abandoned factories to give the sequence an " Eastern Bloc" aesthetic. The commercial and its associated campaign proved hugely successful; on the week of its launch, ''Halo 3: ODST'' became the top-selling game for the Xbox 360 worldwide, and over 2.5 million copies were ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washington, United States. Its best-known software products are the Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. Microsoft ranked No. 21 in the 2020 Fortune 500 rankings of the largest United States corporations by total revenue; it was the world's largest software maker by revenue as of 2019. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Apple, and Meta. Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. It rose to do ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Eastern Bloc
The Eastern Bloc, also known as the Communist Bloc and the Soviet Bloc, was the group of socialist states of Central and Eastern Europe, East Asia, Southeast Asia, Africa, and Latin America under the influence of the Soviet Union that existed during the Cold War (1947–1991). These states followed the ideology of Marxism–Leninism, in opposition to the Capitalism, capitalist Western Bloc. The Eastern Bloc was often called the Second World, whereas the term "First World" referred to the Western Bloc and "Third World" referred to the Non-Aligned Movement, non-aligned countries that were mainly in Africa, Asia, and Latin America but notably also included former Tito–Stalin split, pre-1948 Soviet ally SFR Yugoslavia, which was located in Europe. In Western Europe, the term Eastern Bloc generally referred to the USSR and Central and Eastern European countries in the Comecon (East Germany, Polish People's Republic, Poland, Czechoslovak Socialist Republic, Czechoslovakia, Hungarian ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Combat Evolved
''Halo: Combat Evolved'' is a 2001 first-person shooter game developed by Bungie and published by Microsoft Game Studios. It was released as a launch game for Microsoft's Xbox video game console on November 15, 2001. The game was ported to Microsoft Windows and Mac OS X in 2003. It was later released as a downloadable Xbox Original for the Xbox 360. ''Halo'' is set in the twenty-sixth century, with the player assuming the role of the Master Chief, a cybernetically enhanced supersoldier. The Chief is accompanied by Cortana, an artificial intelligence. Players battle aliens as they attempt to uncover the secrets of the eponymous Halo, a ring-shaped artificial world. Bungie began the development of what would eventually become ''Halo'' ''CE'' in 1997. Initially, the game was a real-time strategy game that morphed into a third-person shooter before becoming a first-person shooter. During development, Microsoft acquired Bungie and turned ''Halo'' into a launch game ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
