The Joneses
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The Joneses
''The Joneses'' is a 2009 American comedy-drama film written and directed by Derrick Borte, in his directorial debut. It stars Demi Moore, David Duchovny, Amber Heard, and Ben Hollingsworth. It premiered at the 2009 Toronto International Film Festival on September 13, 2009. Roadside Attractions later purchased the United States theatrical distribution rights. It had a limited release on April 16, 2010 and was released on DVD & Blu-ray On August 10, 2010. It received a theatrical release in Mexico on August 20, 2010. Plot Kate, Steve, Mick, and Jenn Jones move into an upscale suburb under the pretense of being a typical family relocating because of the changing nature of Kate's and Steve's careers. In reality, Kate is the leader of a team of stealth marketers, professional salespeople who disguise product placement as a daily routine. Their clothing, accessories, furniture, and even food are carefully planned and stocked by various companies to create visibility in a desirable c ...
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Derrick Borte
Derrick Stacey Borte (born December 7, 1967) is a German-born American filmmaker known for the dark comedy ''The Joneses'' (2010), which he wrote, directed, and produced. The film was his directorial debut. Biography Early life Borte was born on December 7, 1967, in Frankfurt, Germany, to Donald and Susan Borte. When Borte was less than a year old, the family moved to Norfolk, Virginia, Norfolk, Virginia. Borte later moved to Virginia Beach, Virginia, where he graduated in 1985 from First Colonial High School. He graduated from Old Dominion University (ODU) with a Bachelor of Fine Arts, BFA in painting, and moved to Los Angeles in 1991, where he started selling his work in a prominent art gallery. He also did graphic design work for surf companies, such as Billabong, Gotcha, and Rip Curl. In 1992, Borte moved back east to New York, where he attended Parsons School of Design, graduating with a Master of Arts degree in media studies. He joined the production staff at Sony Music Stud ...
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Nielsen Business Media
Nielsen Holdings plc is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide. The company was listed on the New York Stock Exchange (NYSE) and used to be a component of the S&P 500. History Formation Nielsen was founded in 1923 by Arthur C. Nielsen, Sr., who invented an approach to measuring competitive sales results that made the concept of "market share" a practical management tool. The company was originally incorporated in the Netherlands and later was purchased on May 24, 2006, by a consortium of private equity firms. Merger and listing In January 2011, Nielsen consummated an initial public offering of common stock and, subsequently, started trading on the New York Stock Exchange under the symbol “NLSN”. On August 31, 2015, Nielsen N.V., a Dutch public company listed on the New York Stock Exchange, merged with Nielsen Holdings plc, by way of a cross-border merger under th ...
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Chris Williams (actor)
Chris Williams is an American actor, voice actor and comedian known for his role in '' Dodgeball: A True Underdog Story''. He also starred as "Eddie" on the CBS series '' The Great Indoors''. Career Williams has appeared on numerous television shows including '' CSI'', '' JAG'', ''The Shield'', '' Weeds'', ''Reno 911!'', ''Californication,'' and popularly as fictional rap artist Krazee-Eyez Killa on ''Curb Your Enthusiasm''. In 2007, he guest starred on ''Monk'' in the episode "Mr. Monk and the Really, Really Dead Guy". On February 3, 2010, he made an appearance on his older sister Vanessa Williams' series ''Ugly Betty'' as Wilhelldiva Hater, a female impersonator of her character. In 2012, he was featured in an Apple commercial. In 2016, he began starring as the bodyguard of tech billionaire Gavin Belson on the HBO comedy series ''Silicon Valley''. Personal life Williams was raised Roman Catholic and is a graduate of Georgetown University. He is the great-great-grandson of Rep ...
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Glenne Headly
Glenne Aimee Headly (March 13, 1955 – June 8, 2017) was an American actress. She was widely known for her roles in '' Dirty Rotten Scoundrels'', ''Dick Tracy'', and ''Mr. Holland's Opus''. Headly received a Theatre World Award and four Joseph Jefferson Awards and was nominated for two Primetime Emmy Awards. In 2017, she starred in '' The Circle'' and ''Just Getting Started'', the latter marking her final film role, released six months after her death. She also starred with Ed Begley Jr. and Josh Hutcherson in ''Future Man'', Hulu's half-hour comedy television series produced by Seth Rogen and Evan Goldberg; she died on June 8, 2017, mid-way through filming the series. Early life and education Headly was born on March 13, 1955, in New London, Connecticut. Her first years were spent living in the care of her mother, Joan Ida Headly (née Sniscak), in San Francisco, and her maternal grandmother in Lansford, Pennsylvania. Early in her elementary school years, she joined her moth ...
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Arizona
Arizona ( ; nv, Hoozdo Hahoodzo ; ood, Alĭ ṣonak ) is a state in the Southwestern United States. It is the 6th largest and the 14th most populous of the 50 states. Its capital and largest city is Phoenix. Arizona is part of the Four Corners region with Utah to the north, Colorado to the northeast, and New Mexico to the east; its other neighboring states are Nevada to the northwest, California to the west and the Mexican states of Sonora and Baja California to the south and southwest. Arizona is the 48th state and last of the contiguous states to be admitted to the Union, achieving statehood on February 14, 1912. Historically part of the territory of in New Spain, it became part of independent Mexico in 1821. After being defeated in the Mexican–American War, Mexico ceded much of this territory to the United States in 1848. The southernmost portion of the state was acquired in 1853 through the Gadsden Purchase. Southern Arizona is known for its desert cl ...
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Wine Cooler
A wine cooler is an alcoholic beverage made from wine and fruit juice, often in combination with a carbonated beverage and sugar. Traditionally home-made, wine coolers have been bottled and sold by commercial distributors since the early 1980s, especially in areas where their alcohol content, lower than wine, causes them to come under less restrictive laws than table wines. Because most of the flavor in the wine is obscured by the fruit and sugar, the wine used in wine coolers tends to be of the cheapest available grade. Since January 1991, when the United States Congress quintupled the excise tax on wine, most producers of wine coolers dropped wine from the mix, substituting it with cheaper malt liquor. These malt-based coolers, while sometimes referred to as "wine coolers", are in a different category of beverage—sometimes called "malt beverage", "malternative", or just "cooler". Bartles & Jaymes refers to its malt beverage as a "flavored malt cooler". In Germany, wine coole ...
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Hypersexuality
Hypersexuality is extremely frequent or suddenly increased libido. It is controversial whether it should be included as a clinical diagnosis used by mental healthcare professionals. Nymphomania and satyriasis were terms previously used for the condition in women and men, respectively. Hypersexuality may be a primary condition, or the symptom of another medical disease or condition; for example, Klüver–Bucy syndrome or bipolar disorder. Hypersexuality may also present as a side effect of medication such as drugs used to treat Parkinson's disease. Clinicians have yet to reach a consensus over how best to describe hypersexuality as a primary condition, or to determine the appropriateness of describing such behaviors and impulses as a separate pathology. Hypersexual behaviors are viewed variously by clinicians and therapists as a type of obsessive-compulsive disorder (OCD) or "OCD-spectrum disorder", an addiction, or a disorder of impulsivity. A number of authors do not acknowle ...
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Product Placement
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion. While references to brands (real or fictional) may be voluntarily incorporated into works to maintain a feeling of realism or be a subject of commentary, product placement is the deliberate incorporation of references to a brand or product in exchange for compensation. Product placements may range from unobtrusive appearances within an environment, to prominent integration and acknowledgement of the product within the work. Common categories of products used for placements include automobiles and consumer electronics. Works produ ...
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Undercover Marketing
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book ''Guerrilla Marketing''. Guerrilla marketing uses multiple techniques and practices in order to establish direct contact with potential customers. One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to induce people to remember products or brands in a different way than they might have been accustomed to. As traditional advertising media channelssuch as print, radio, television, and direct maillose popularity, marketers and advertisers have felt compelled to find new strategies to convey their commercial messages to the consumer. Guerrilla marketing focuses on taking the consumer by surprise to make a dramatic impression about the product or brand. This in turn c ...
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Mexico
Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatemala, Belize, and the Caribbean Sea; and to the east by the Gulf of Mexico. Mexico covers ,Mexico
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making it the world's 13th-largest country by are ...
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CraveOnline
Mandatory (formerly CraveOnline Media) is a lifestyle website based in Los Angeles with sales offices in New York City, Chicago and San Francisco. The site is owned by media company Evolve Media, LLC. Mandatory focuses its contents into the male-lifestyle audience, but it has diversified into content for all. Mandatory owns 9 websites and has partnered with many more, producing various content for each site. As of February 2021, it is only available in English. History CraveOnline.com was launched in late 2004 by the online media company AtomicOnline, the publishing division of Evolve Media, LLC. CraveOnline was cited in the 2009 book ''The Man's Book: The Essential Guide for the Modern Man'' by Thomas Fink as a top website for men. Regarding CraveOnline, AskMen.com said, "CraveOnline.com combines entertainment and other interests in one place. Great articles, nice pictures and other cool stuff that you won't want to miss." In March 2013, CraveOnline launched its 3D advertisin ...
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Limited Release
__FORCETOC__ Limited theatrical release is a film distribution strategy of releasing a new film in a few theaters across a country, typically art house theaters in major metropolitan markets. Since 1994, a limited theatrical release in the United States and Canada has been defined by Nielsen EDI as a film released in fewer than 600 theaters. The purpose is often used to gauge the appeal of specialty films, like documentaries, independent films and art films. A common practice by film studios is to give highly anticipated and critically acclaimed films a limited release on or before December 31 in Los Angeles County, California, to qualify for Academy Award nominations (as by its rules). Highly anticipated documentaries also receive limited releases at the same time in New York City, as the rules for the Academy Award for Best Documentary Feature mandate releases in both locations. The films are almost always released to a wider audience in January or February of the following y ...
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